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Search Results for: marketing strategy

Facebook And Blog Case Study: Interview With Móna Wise Of Wise Words

Result type: Post

Posted on October 19, 2011 by Lorna Sixsmith.

Móna Wise started her blog when she returned to Ireland with her family in 2007. Very much a personal blog initially, it is now becoming a mix of a personal and business blog as Móna plans to use her blog and facebook page to promote her cookery book cum autobiography which will be published next year.

Posted in Marketing

Content Planning: How To Get Started

Result type: Post

Posted on October 10, 2011 by Ivan Walsh.

In same way that a project manager creates a project plan with deliverables, milestones and due dates, the content plan takes the same approach but focuses on content as the deliverable.

Posted in Marketing

Real World Social Media 101

Result type: Post

Posted on July 1, 2011 by Niall Devitt.

could see how these two worlds were now merging into one another. They were inter-connected, compliemantary and coming to depend on the other. Smart business people would come to learn to spend their business life in both.

Posted in Growth

Using Internet Forums To Market Your Business

Result type: Post

Posted on April 27, 2011 by Derbhile Graham.

Registering on a forum will help you tap into what they’re thinking. You can reply to their posts, give advice and solve their problems. There are now as many forums on the Internet as there are businesses…

Posted in Marketing

Blogging For New Business: 10 Things To Consider Before You Start

Result type: Post

Posted on April 18, 2011 by Niall Devitt.

Let me start by saying that I don’t consider myself a blogging expert, in fact, I consistently find how little I know each day, in how much more there is left for me to still find out. That said I have learned…

Posted in Growth

The Not So Sweet 16: Common Mistakes Businesses Make With Social Media

Result type: Post

Posted on February 15, 2011 by Greg Fry.

Many Companies have rushed into Social Media with no real understanding of how it works, what sites will work best for their business and are blissfully unaware of the potential damage they can do to their brand on such a big stage…

Posted in Management

The Subtle Difference Between Authentic And Real

Result type: Post

Posted on December 22, 2010 by Ivan Walsh.

Ever notice how many bloggers tell you to be Authentic? A quick search on Google returns 62 million results. So it’s obviously important. But what is it? And, more important, how do you become more authentic?

Posted in Marketing

Who Is Tweeting Now?

Result type: Post

Posted on November 25, 2010 by Sian Phillips.

What do you think about someone tweeting on your behalf? For example someone tweeting with me @_Sians and it’s not me answering – it’s someone I’ve employed to keep the chat going…

Posted in Marketing

How Seth Godin Turns Browsers To Buyers

Result type: Post

Posted on September 17, 2010 by Ivan Walsh.

You learn from the masters, right? According to Ad Age, Seth ranks number one on their Power 150 web marketing blogs. If he’s having a down day, he may fall all the way to number two. Don’t worry. Check back…

Posted in Marketing

Business Preparation is Key!

Result type: Post

Posted on May 18, 2010 by Elaine Rogers.

If we do not built a strong foundation, then the structure on which it stands, will not stand the test of time. It takes time to set up a business, that time varying depending on the type, size, shape and location. So what needs to be in place, for the business to stand the test of time?

Posted in Growth

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Three vintage VHS video cassette tapes stacked on a white background.

Reed Hastings built Netflix’s founding myth around a $40 Blockbuster late fee for Apollo 13, then three years later flew to Dallas to offer Blockbuster his DVD-by-mail service for $50 million and was laughed out of the conference room

Tweak Your Biz Editorial Team June 19, 2026
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Harley-Davidson filed to trademark the specific sound of its V-twin engine in 1994 — the potato-potato-potato rumble — and spent six years and millions in legal fees defending the application before withdrawing it in 2000 when Japanese rivals proved they could replicate the cadence

Tweak Your Biz Editorial Team June 19, 2026
Two business professionals working together in an office, focusing on a project.

The quiet reason some high performers underplay their wins has less to do with humility than with a long-running habit of managing other people’s reactions to their success

Tweak Your Biz Editorial Team June 19, 2026

In 1995, eBay founder Pierre Omidyar’s first sale was a broken laser pointer that went for $14.83 — when he emailed the buyer asking if he understood the item was broken, the buyer replied that he collected broken laser pointers, and Omidyar realized any object had a market if the buyers could find each other

Tweak Your Biz Editorial Team June 19, 2026
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