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Mastering the Human Element

Practical business meets the psychology behind how we work, decide, and lead. Smart tools and grounded writing for people who run things and want to understand people.

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Marketing, management, growth, finance and the operational craft of running a company.

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Latest articles

In the 1920s, a Kansas publisher named E. Haldeman-Julius tested his book titles by changing only the cover words and keeping the contents identical — Schopenhauer’s ‘The Art of Controversy’ barely sold until he renamed it ‘How to Argue Logically,’ sales jumped to tens of thousands, and he proved the headline mattered more than the book
June 23, 2026
Before Airbnb had a single full-time engineer in 2008, founders Brian Chesky and Joe Gebbia sold 1,000 boxes of Obama O’s and Cap’n McCain’s cereal at $40 a box during the Democratic and Republican National Conventions to clear their credit card debt — the cereal money funded the company until Y Combinator accepted them months later
June 23, 2026
In 2001, a group of 17 software developers met at a ski lodge in Snowbird, Utah for three days and emerged with a 68-word manifesto that rewrote how teams build products — none of them owned the trademark, and the word ‘agile’ was chosen over ‘lightweight’ on the second-to-last day
June 23, 2026
Lego nearly went bankrupt in 2003 with debts of $800 million after expanding into theme parks, video games, and clothing — incoming CEO Jørgen Vig Knudstorp cut 3,500 employees, sold the parks, and ordered designers back to a 6,500-piece core brick library that had been abandoned in the 1990s
June 23, 2026
Procter & Gamble was bankrolling more than a dozen daytime radio dramas by 1939 to sell Oxydol detergent to housewives between scenes — radio reporters coined the term ‘soap opera’ as a sneer at the format, which then went on to dominate American television for the next 60 years
June 23, 2026
People who ask one more question before agreeing to anything tend to share a specific set of habits around regret
June 22, 2026
The story goes that when Estée Lauder couldn’t get department stores to carry her face cream, she ‘accidentally’ spilled a bottle of perfume on the floor of the Galeries Lafayette in Paris — the scent sold out by closing time and became the lever that opened every counter in Europe
June 22, 2026
Sara Blakely cut the feet off a pair of pantyhose in her Atlanta apartment in 1998, drove to North Carolina hosiery mills with $5,000 in savings, and was turned away by every factory before one owner’s daughters convinced him to make the prototype that became Spanx
June 22, 2026
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