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Mastering the Human Element

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Latest articles

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling
June 30, 2026
When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting
June 30, 2026
When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns
June 30, 2026
As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake
June 30, 2026
When Rollin King and Herb Kelleher sketched the Southwest Airlines route map on a cocktail napkin at the St. Anthony Club in San Antonio in 1966, the three-city triangle between Dallas, Houston, and San Antonio was chosen because Texas law let intrastate carriers avoid federal price regulation — the loophole let Southwest charge half what competitors did
June 30, 2026
When Shigeru Miyamoto designed Donkey Kong in 1981, Nintendo of America had 2,000 unsold Radar Scope cabinets sitting in a warehouse — Miyamoto’s team shipped only the new circuit boards and bezels from Japan, and a six-person crew including Minoru Arakawa and his wife Yoko gutted the cabinets by hand in Redmond, Washington to save Nintendo from bankruptcy in its first US year
June 30, 2026
Before Ferrero shipped a single jar of Nutella in 1964, founder Pietro Ferrero invented the spread in 1946 as a solid loaf called Giandujot because postwar Italian cocoa rations were too scarce for chocolate — Piedmontese mothers sliced it onto bread for their children, and the company reformulated it into a spread when summers melted the loaves on grocery shelves
June 30, 2026
Why some high performers feel emptier after a promotion than before — the milestone often arrives without the identity it was supposed to deliver
June 30, 2026
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