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Mastering the Human Element

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Latest articles

People who ask one more question before agreeing to anything tend to share a specific set of habits around regret
June 22, 2026
The story goes that when Estée Lauder couldn’t get department stores to carry her face cream, she ‘accidentally’ spilled a bottle of perfume on the floor of the Galeries Lafayette in Paris — the scent sold out by closing time and became the lever that opened every counter in Europe
June 22, 2026
Sara Blakely cut the feet off a pair of pantyhose in her Atlanta apartment in 1998, drove to North Carolina hosiery mills with $5,000 in savings, and was turned away by every factory before one owner’s daughters convinced him to make the prototype that became Spanx
June 22, 2026
When Rolex founder Hans Wilsdorf tied a waterproof Oyster around swimmer Mercedes Gleitze’s neck for her October 1927 vindication swim, she had to abandon the freezing crossing after ten hours — but the watch was still ticking when they pulled her out, and weeks later Wilsdorf bought the entire front page of the Daily Mail to tell the world
June 22, 2026
Bill Gore left DuPont in 1958 to start his own company in the basement of his Newark, Delaware home, and built W.L. Gore & Associates around a rule that no facility could exceed 200 employees — when a plant hit 201, he split it in two, because he believed anyone past Dunbar’s number stopped feeling responsible to the team
June 22, 2026
Jeff Bezos drove from Fort Worth, Texas to Seattle in a 1988 Chevy Blazer in July 1994, writing the Amazon business plan on a laptop in the passenger seat while his wife MacKenzie drove — he picked Seattle because Washington’s small population meant he could avoid charging sales tax to 99 percent of US customers
June 22, 2026
Reed Hastings built Netflix’s founding myth around a $40 Blockbuster late fee for Apollo 13, then three years later flew to Dallas to offer Blockbuster his DVD-by-mail service for $50 million and was laughed out of the conference room
June 19, 2026
Harley-Davidson filed to trademark the specific sound of its V-twin engine in 1994 — the potato-potato-potato rumble — and spent six years and millions in legal fees defending the application before withdrawing it in 2000 when Japanese rivals proved they could replicate the cadence
June 19, 2026
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