Marketing

Tips To Help You Understand The Basics Of Internet Marketing

A lot of people are in search of the “perfect” marketing system. This is something that helps all parties involved rise to the top of their niche, but does that exist? To best increase traffic and interest in your website, make sure that it loads quickly. All of the pages on your site should load […]

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Don’t Waste Your Money – How to Identify Mobile Ad Fraud in Your Campaigns

Business owners focus on gaining new customers from the very first day they open the doors. While all owners share the same focus, how they go about achieving that goal varies. Some rely on word of mouth. Others put their faith in paid advertising. Still, some use one of the multiple other strategies available today. […]

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How to Easily Build a Brand Community

There’s power in having an active brand community behind your business. Imagine an enthusiastic audience that not only knows about your business but also follows it avidly on its own. Picture a brand community that’s willing to share news and updates and to create self-driven discussions.  Sounds too good to be true?  It’s real, and […]

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How Marketing Strategies Help to Fuel Your Business Growth

“If you form a strategy without research, your brand will barely float, and at speed, industries move at today, brands sink fast?”–  Ryan Holmes It is competent from the above quote that following the right practices consistently is the key to long term success.   Undoubtedly, growing a business is not an easy job to execute. […]

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Marketing

Future of Email Marketing is Not Bleak

Not very long ago, before the advent of social media tools, email marketing used to rule the roost. Then social media entered and completely changed the rules of the game. Businesses started using the new platform for advertising their products and services. Email marketing took the back seat but refused to disappear from the scene. […]

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5 Tips For Designing Great Business Signs

For many businesses, signage forms a key part of the strategy for customer acquisition, sales, branding and other messaging. From the main sign above the front door to window graphics, A-boards, POS displays and exhibition stands, commercial signage can take many forms – and ensuring they are all produced to a high standard can reflect […]

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Marketing Campaigns in the Music Industry

The importance of an innovative marketing campaign to assist the distribution of an artist’s product cannot be overlooked. In an industry that is not only extremely competitive but full of an abundance of creative minds also, a marketing campaign that grasps the mind of its intended audience and resonates with them is vital. Whether a […]

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Multi-Channel Marketing: Why It’s Important to Target Customers through Multiple Channels

Remember the days when web and email were the pioneers of online advertising? Marketing was so much simpler back then – but the opportunities were very limited, of course. You could seamlessly reach customers while they’re on their computers, but even then, you’d still have to compete with countless other emails and ads fighting for […]

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Online or Offline? Which Is The Best Marketing Strategy?

Every single business you’ve ever heard of uses a type of marketing strategy, but rarely is it the case that they use only one type. What I mean is that there is no brand out there that only focuses on offline compared to online promotions. Usually, it’s a mix of both types to yield the […]

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Word-of-Mouth Beats Paid Ads: A Case Study

Modern Marketing Paid advertisements have long been a staple of modern marketing, with the allure of getting clicks for money-making Facebook and Google Ads tools in every marketer’s toolbox. Early adopters of Facebook and Google Ads received massively underpriced attention and clicks to their content. However, in the years since these tools have debuted, a […]

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