Marketing

Marketing your business effectively will help you reach new customers, establish a brand identity and disrupt your market. You need to communicate a key set of value-propositions that make your products or services irresistible. The authors and contributors at TYB have experience marketing products that generate millions of dollars in revenue.

Technology

Seven Ways to Increase Downloads for Your First Business App

Congratulations, you have finally succeeded in developing your business app. Your app layout is impressive, your friends and family members are in awe of it, and it works flawlessly on every device you test it on. Now all you have to do is upload it to the designated app store, and users will immediately start […]
5 hours ago 24 Reads share
Personalization Marketing for Small Business

Marketing

Personalization: 3 Ways It’s a Game Changer for Your Business

Does your brand have a unique story to tell? Does your message differentiate you from the competition? Although most management would answer “yes” to both, emails, website content, and CTAs are still of the generic-form-letter type. If you’re not taking the time to personalize marketing efforts, customers won’t take the time to engage. Personalization is […]
11 hours ago 10 Reads share
Multilingual Website

Marketing

8 Reasons You Need a Multilingual Business Website

One of the great things about the Internet is that it connects people from around the world. But one of its greatest strengths is also one of its greatest weaknesses. When visitors from other countries visit your website, they may not be able to understand your copy, unless it’s a multilingual website. Google Translate can […]
3 days ago 12 Reads share
Improve Page Speed for SERP

Technology

Leverage Faster Page Speed to Improve Search Engine Rankings

Page speed is one of the most important factors that Google takes into account while ranking. Therefore it becomes imperative that pages are optimized to have low page load time. But before we get into how to speed up your website, let’s first understand what Page Speed is, and how it can help you establish […]
1 week ago 61 Reads share
organic link building

Marketing

6 Types of Content That Earn Links Naturally

Backlinks remain one of Google’s top three ranking factors. In addition to researching and creating content, it’s important to promote content and help it rank well by acquiring backlinks. Generally, search engines recommend taking a natural and organic approach to link building. With the addition of Penguin 4.0’s real-time modifications to Google’s core algorithm, spammy […]
1 week ago 68 Reads share

Marketing

Here’s How to Set Your Marketing Team Up For Success

When you hire a marketing team, you expect to hire professionals. It stands to reason that you expect a certain success from them. But not all marketing professionals are created equal. And not all clients are created equal. The late David Ogilvie said that, “Clients get the advertising they deserve.” If you want your marketing […]
1 week ago 57 Reads share
Digital Marketing Tools

Marketing

10 Digital Marketing Tools For Unleashing Your Small Business

In today’s day and age with everything having gone digital, it is more critical than ever that small businesses have an impactful digital marketing strategy in place to ensure they remain competitive in an increasingly digital world. Fortunately, there are a myriad of tools to help small businesses refine and capitalize on their digital marketing […]
August 28, 2018 83 Reads share
Real Estate Agent Marketing

Marketing

A Personal Marketing Plan For Real Estate Agents

Regardless of skill level, experience, niche or what have you, one of the most important aspects for a successful real estate agent is to focus on attracting valuable clients. Lead generation is a top priority, with the Placester 2018 Marketing Strategy Survey Report revealing that the top goals for agents included generating more leads from […]
August 15, 2018 77 Reads share
Digital Marketing Agency

Marketing

Why Most Digital Marketing Agencies Don’t Become Successful

Starting a digital marketing agency is a great idea for aspiring entrepreneurs. But don’t do it. Don’t sacrifice your respectable 9-5, your peace of mind, your personal relationships, and your savings for something that, if you’re honest with yourself, you’re not actually willing to work for. Especially if you think the “digital” in “digital marketing […]
August 10, 2018 81 Reads share