Marketing

6 Reasons Why Reviews Are Beneficial for SEO

Since the beginning of business, reviews have been critical to a company’s success. People trust reviews much more than marketing spin or sales pitches, even if they’re saying the same thing. The importance of SEO might not stretch back quite as far, but it has been central to the success of online businesses since the […]

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3 Ways to Give Your Mobile Site a Digital Makeover

Mobile is the key platform for digital marketers to focus on today. Thanks to the widespread presence of high-speed internet and the affordability of mobile phones, most content is consumed on a small screen. There’s no question that all businesses need to adopt a mobile-first strategy. To highlight the urgency of this matter, here are […]

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How to Manage Your Sales Relationship Database for Better Prospects

In today’s information era, the power companies are able to leverage with data was unthinkable just twenty years ago. Every aspect of a business is now a pool of data is to be gathered, analyzed, and utilized. When used in conjunction with machine learning, the possibilities are literally endless. Do you feel that your company […]

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How to Use Gated Content to Increase Brand Engagement

Do you want to use gated content to grow your brand? Business owners and marketers worldwide use this type of content to build their email list, spread brand awareness, and generate more sales.  Gated content includes videos, articles, webinars, guides, and other pieces of content that require a subscription to read. In most cases, visitors […]

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What Does an SEO Company Do and Why Do You Need One?

Here are the few common questions many businesses have related to SEO agency: “What is an SEO company?” “What are SEO services?” “What does an SEO company do?” “Why do I need to invest in one for my business?” SEO is the lifeblood to digital businesses, without which no business can strive to rank on […]

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Marketing

Get Creative With Your Case Studies to Improve Conversions

Case studies are effective marketing and sales tools for converting prospects into leads and customers. They demonstrate how your products solved a real problem for a customer and show readers how they could have the same success. That’s why they’re often called “success stories,” too.  A compelling case study directly positions your products as the […]

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How to Build Trust With Customers Using Social Proof

Before businesses can make sales and grow, they need to gain the trust of their customers. Even the most prominent name brands use social proof marketing to boost conversion rates and see positive results.  Social proof is when consumers want to copy the purchasing decisions of other customers based on their satisfaction. They want to […]

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What to Look for in Website SEO Services

The different trends in SEO gave rise to various web SEO services. Despite many free SEO online materials that make us learn the entire process, most business website owners still prefer having experts optimize their websites. With this target, an SEO expert always monitors the ever-transforming search engine algorithms. Similarly, the expert will research, refine, […]

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How Cross Channel Marketing Attribution Can Improve Your Campaigns

How Cross Channel Marketing Attribution Can Improve Your Campaigns More than 76% of marketers are using attribution to boost their brand and business growth. This means that if you’re not using marketing attribution, you’re not just missing out on better ROI – you’re losing to the competition. The good news is that it’s never too late to […]

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Marketing

9 Free and Effective Ways to Increase Your Blog Traffic

There are over 600 million blogs on the internet. One thing that they all have in common is that they probably wouldn’t mind increasing their traffic. Without traffic, there probably isn’t much point in blogging, even if you’re blogging for fun and don’t want to monetize your blog. But, there are so many blogs that […]

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