Marketing

Marketing

The History of Digital Marketing

Firstly, What is Digital Marketing To truly understand what is digital marketing you first need to understand what is meant by digital and marketing individually. The definition of digital in this context can mean something online, or electronic. Marketing is the process of putting information/products/services in front of potential customers by means of promotion. The […]

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7 Smart Ways to get Quality Backlinks for Your Business

Getting quality backlinks is one of the most effective ways to grow your organic traffic. Search engines determine the authority of your website through the quality of backlinks. So you have to be extremely cautious about building quality backlinks. Take them as seriously as you’d take feedback or recommendation from a customer. The SEO world […]

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Dumb Video Marketing Mistakes That Are Easy To Make

Video marketing is rapidly becoming the dominant force in online content. By now, most businesses realize that it is something they need to include in their overall marketing campaign. However, using video simply because experts tell you to only scratches the surface of what it can offer as a key component of your marketing strategy. […]

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Marketing

8 Content Marketing KPIs You Need to Measure

Do you use content marketing to generate leads and grow your business? It’s one of the most effective ways to advertise, as customers organically come to you by providing free value and resources.  However, if you want to maximize the results you get from content marketing, you need to track certain KPIs. The following are […]

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Marketing

3 Ways A Good Website Can Increase Your Sales

Businesses are always looking for ways to improve their sales and their overall revenue in order to eventually expand. If you haven’t been happy with how many sales you’re making, it could be because of the quality of your website. With technology and the internet becoming more prevalent in our everyday lives, one of the […]

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How Slow Mobile Page Speed Will Affect Your Conversion Rates?

Even a single factor like mobile page speed can affect the conversion rate of your website tremendously. According to a survey done by a leading SEO agency in Mumbai, a three-second delay in the website page loading time can increase the bounce rate by more than 90%. This itself shows how important the page loading […]

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7 Creative Ways To Improve Your Content Marketing

Content marketing has become vital in today’s digitized world so it is necessary to keep up with its ongoing trends. Lagged behind, you will fail to grab your audience’s attention. According to Zazzle Media, about 60% of businesses struggle to produce content, while 65% find it challenging to create engaging content which causes them to […]

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Things To Expect From A PPC Management Company

PPC is well known by online business owners in today’s digital and social world. However, some of them are not even aware of the term due to lack of knowledge or insufficient resources. Although, PPC advertising is a powerful tactic to market your business in a different way. Here you pay for the best positions […]

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How To Select The Right SMS Marketing Company To Derive Best Benefits

The popularity of SMS marketing is increasing all around the world due to plentiful reasons. SMS is also known as a short message service that can be used to send short messages to people from all around the globe. Most of the business owners use this service to reach their customers or to communicate with […]

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Video Trends That Will Have a Lasting Influence

Many people nowadays complain about the reduced attention span, blaming the increased pace of life due to technological advancement. According to Forbes, most people living in Western countries spend more than 10 hours in front of the screen on a daily basis. While it is true that a staggering majority of people spend numerous hours per […]

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