Marketing

Technology

Seven Ways to Increase Downloads for Your First Business App

Congratulations, you have finally succeeded in developing your business app. Your app layout is impressive, your friends and family members are in awe of it, and it works flawlessly on every device you test it on. Now all you have to do is upload it to the designated app store, and users will immediately start […]

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Marketing

Personalization: 3 Ways It’s a Game Changer for Your Business

Does your brand have a unique story to tell? Does your message differentiate you from the competition? Although most management would answer “yes” to both, emails, website content, and CTAs are still of the generic-form-letter type. If you’re not taking the time to personalize marketing efforts, customers won’t take the time to engage. Personalization is […]

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Marketing

8 Reasons You Need a Multilingual Business Website

One of the great things about the Internet is that it connects people from around the world. But one of its greatest strengths is also one of its greatest weaknesses. When visitors from other countries visit your website, they may not be able to understand your copy, unless it’s a multilingual website. Google Translate can […]

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Technology

Leverage Faster Page Speed to Improve Search Engine Rankings

Page speed is one of the most important factors that Google takes into account while ranking. Therefore it becomes imperative that pages are optimized to have low page load time. But before we get into how to speed up your website, let’s first understand what Page Speed is, and how it can help you establish […]

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Marketing

6 Types of Content That Earn Links Naturally

Backlinks remain one of Google’s top three ranking factors. In addition to researching and creating content, it’s important to promote content and help it rank well by acquiring backlinks. Generally, search engines recommend taking a natural and organic approach to link building. With the addition of Penguin 4.0’s real-time modifications to Google’s core algorithm, spammy […]

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Marketing

Here’s How to Set Your Marketing Team Up For Success

When you hire a marketing team, you expect to hire professionals. It stands to reason that you expect a certain success from them. But not all marketing professionals are created equal. And not all clients are created equal. The late David Ogilvie said that, “Clients get the advertising they deserve.” If you want your marketing […]

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Marketing

10 Digital Marketing Tools For Unleashing Your Small Business

In today’s day and age with everything having gone digital, it is more critical than ever that small businesses have an impactful digital marketing strategy in place to ensure they remain competitive in an increasingly digital world. Fortunately, there are a myriad of tools to help small businesses refine and capitalize on their digital marketing […]

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Marketing

A Personal Marketing Plan For Real Estate Agents

Regardless of skill level, experience, niche or what have you, one of the most important aspects for a successful real estate agent is to focus on attracting valuable clients. Lead generation is a top priority, with the Placester 2018 Marketing Strategy Survey Report revealing that the top goals for agents included generating more leads from […]

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Marketing

Why Most Digital Marketing Agencies Don’t Become Successful

Starting a digital marketing agency is a great idea for aspiring entrepreneurs. But don’t do it. Don’t sacrifice your respectable 9-5, your peace of mind, your personal relationships, and your savings for something that, if you’re honest with yourself, you’re not actually willing to work for. Especially if you think the “digital” in “digital marketing […]

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Marketing

Highly Actionable Growth Hacks for Startups That You Can “Start Up” Now!

Every day there is a new startup born – and another one that has died. They come in all shapes and sizes, but there is one thing that all the successful ones have in common… They have all experienced significant growth. It’s gone from a buddy in the basement with an idea to a team […]

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