Business

What Does Insider Threat Detection Software Do?

Running a business can be challenging work, especially when you consider all of the possible threats to a company. While most of these threats will be relatively benign as long as the business keeps functioning smoothly, you’ll find that certain matters are a little more nefarious, and that’s what we’ll be addressing today. Some of […]
3 days ago 55 Reads share

Do You Need A Software License Audit Tool?

What Is Software Auditing? The term software auditing may sound a bit scary at first. Most people’s first thought when they hear anything with the word “audit” in it, is that the IRS is going to give them a bunch of trouble over trivial details. In terms of software, however, auditing is basically just another word […]
3 days ago 66 Reads share

Small Business Marketing How to Minimize Spend Online

Are you a young entrepreneur going into business for the first time? If there’s anything you don’t have a lot of at the outset, it’s money. In terms of cash flow, “Startups need to do whatever they can to keep track of their cash,” says Gene Marks, a certified public accountant who provides financial services […]
4 days ago 31 Reads share

Find Your Ideal Customer

Let’s start with a basic fact: EVERYONE is not your customer. Sure it would be wonderful if every person, everywhere wanted to buy your product, but that isn’t really how it works.  For every product or service, there are individuals or groups which share common traits or needs who are most likely to buy your […]
4 days ago 30 Reads share

Business

7 Ways to Improve Employee Satisfaction and Productivity

A happy employee is a loyal employee. At one time, yearly raises were enough to keep employees satisfied and productive. Today, it takes more than just money to keep an employee on your payroll. Workers want to feel valued and appreciated. They also value work-life balance more than a higher paycheck. Here are seven ways […]
4 days ago 40 Reads share
Woman from small business packaging a product

The Small Business Guide to Product Packaging

We’re always told ‘don’t judge a book by its cover’. But, when it comes to your product packaging, that’s precisely what your customers will do. Your product packaging is an extension of your brand. It doesn’t just have to stand out and attract new customers while highlighting your values and story. It also needs to […]
5 days ago 37 Reads share
increase ROI

Business

6 Ways to Increase ROI for Your Small Business

Many business owners find it difficult increase ROI, yet it’s hard to put time or money behind something that’s not driving tangible results—and for good reason. With minimal time and a budget to match, you have to be intentional about every dime that comes out of your pocket. This mindset is critical to the success […]
5 days ago 32 Reads share

How Coupons & Offers can Increase Revenue

Giving things away for cheap or even free is rarely a sound investment option. This is the risk you run when you decide to run an offer without planning it first. Many small businesses fall into the trap of offering a great deal at a low price and end up running at a loss in […]
1 week ago 70 Reads share
Content Marketing Objectives

Marketing

How To Use Different Types Of Content When Marketing Your Small Business

Content marketing is all about boosting your online presence so that potential clients can find you easily and share your information. The content in this regard can be written or visual as long as it relates to your business. Every small business owner should know how to use content marketing for promotional purposes. This strategy […]
1 week ago 108 Reads share