Business

10 Steps Formula to Better Socialize Your Business

Today, on-an-average, seven out of ten Americans use social media platforms to connect with others, engage with newsworthy content, share the information and get entertained. According to the Pew Research Center study, back in 2005, it was just 5% of American adults who were using at least one of the social media channel, but today, […]

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Business

How to Effectively Trade in Foreign Currencies

The increasingly global nature of the trading market which has been ushered in by globalization has meant that wealthy individuals and financial trading institutions wish to trade in foreign currencies on the exchange market.  This is known as foreign exchange trading, which is more commonly referred to as Forex trading.  The Forex market is the […]

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Business

Ways Your Competitors Can Help You Improve Your SEO

Businesses are fully aware of the ongoing battle to reach and maintain the top spot in Google’s search rankings. The benefits include increased lead generation, a wider audience for promoting the brand and more. However, if your business is not at the top, at least one of your competitors are. SEO plays a large role […]

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Business

How to Add Google Tag Manager to Your Website?

If you are a digital marketer or online business owner, you need to update with everything that can affect online marketing industry. It doesn’t matter what type of online business you have a personal site, an e-commerce website or a small business site, and it’s important to understand how your website users are interacting with […]

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Sales

Don’t Annoy the Chef: How to Take a Collaborative Approach to Your Supplier Relationships

There is a restaurant where I often go for lunch, which is owner/chef operated, and there is a sign at the window where the food comes out from the kitchen that says: “Annoying the Chef Leads to Smaller Portions.”  Too often in business, people think that just because they hired a vendor, they get to […]

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5 Ways to Cultivate an Incredible Workplace

Why do people want to work where they work? What makes them want to return to a particular workplace? Right now there’s a ton of competition for good employees in the job market. There are more jobs openings than there are workers. Employers are scrambling to keep employees on board through non-compete clauses, which are […]

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How to Reach an Influencer Level on Instagram

Instagram is no more a fun app for teens, it has transformed into a massive content marketing and networking platform. Businesses use Instagram to reach their target audience and they’re always looking for influencers who’d help them achieve their marketing goals. And there is a reason why businesses are in love with Instagram, it has […]

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The Link-Building Strategy That Will Never Be Penalized (Examples)

I’ve been building links for companies big and small for years, and I’ve learned a lot while doing so. If you ask Google, building links for the purpose of ranking higher in search engines is technically against its terms of service. However, there are ways of doing it that are more “white hat”- links that […]

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How to Promote Environmentally Sustainable Practices in the Workplace

  The United States is responsible for emitting more than 5.3 billion tons of carbon emissions each year. This works out at roughly the same weight as 24 million Statues of Liberty. Because of this, there is now a concerted approach to tackling the issue. Many of the largest corporations in the world such as Siemens […]

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Marketing

The Secret Weapon of Content Marketing: Surveys

As all content marketers know, statistics and analytics can be useful tools in understanding your target audiences’ preferences. Of course, the reality is always more complex than that. Content marketing as a whole is becoming more in tune with audience feedback, but the trick is figuring out what feedback will further your marketing goals.   […]

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