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Search Results for: marketing strategy

Diary of a virgin entrepreneur – age 40 ¾

Result type: Post

Posted on March 16, 2010 by Barney Austen.

Some helpful hints for first time entrepreneurs and business people. There is lots too think about, but some things are more important than others. Hopefully this article will give you some help.

Posted in Business

Accountants: What a client wants, what a client needs

Result type: Post

Posted on February 23, 2010 by Aileen Hannan.

Remember when Mel Gibson had to fall into the bath and get electrocuted to finally figure out What Women Want in the 2000 movie of the same name? I asked small business clients what advice they would give young graduating accountants, based on their individual experiences.

Posted in Finance

Competitive Analysis Blog 3: The role of pricing

Result type: Post

Posted on January 29, 2010 by Una Coleman.

This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market….

Posted in Business

50 ways to get MORE from Linkedin

Result type: Post

Posted on November 29, 2009 by Niall Devitt.

Linkedin is a very powerful business tool. It’s wonderful for Networking, Personal Branding, Sales & Marketing, Job Seeking, Recruiting and More!

Posted in Management

Winning International Business with the Web

Result type: Post

Posted on November 20, 2009 by Una Coleman.

Lessons from the IIA’s (Irish Internet Association) International Strategy Working Group half day conference on Winning International Business with the Web on November 18th in Dublin. The conference focused on a mix of practical sessions…

Posted in Business

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Three vintage VHS video cassette tapes stacked on a white background.

Reed Hastings built Netflix’s founding myth around a $40 Blockbuster late fee for Apollo 13, then three years later flew to Dallas to offer Blockbuster his DVD-by-mail service for $50 million and was laughed out of the conference room

Tweak Your Biz Editorial Team June 19, 2026
A sleek Harley-Davidson motorcycle parked on a city street, showcasing chrome detailing.

Harley-Davidson filed to trademark the specific sound of its V-twin engine in 1994 — the potato-potato-potato rumble — and spent six years and millions in legal fees defending the application before withdrawing it in 2000 when Japanese rivals proved they could replicate the cadence

Tweak Your Biz Editorial Team June 19, 2026
Two business professionals working together in an office, focusing on a project.

The quiet reason some high performers underplay their wins has less to do with humility than with a long-running habit of managing other people’s reactions to their success

Tweak Your Biz Editorial Team June 19, 2026

In 1995, eBay founder Pierre Omidyar’s first sale was a broken laser pointer that went for $14.83 — when he emailed the buyer asking if he understood the item was broken, the buyer replied that he collected broken laser pointers, and Omidyar realized any object had a market if the buyers could find each other

Tweak Your Biz Editorial Team June 19, 2026
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