The digital age has presented different modern technologies that have revolutionized the corporate world completely. However, the internet has more influence than any other technology. Today, it’s almost impossible to run a business without an online presence. This presence is largely dependent on a business website. On the other hand, it’s possible to run an online business from home. The most important thing is to have a great website for your online business.
But, what makes a great website for an online business? The main purpose of a business website is to attract targeted traffic and convert that traffic into paying customers or clients. But, creating and maintaining a great website for an online business is not easy. Your efforts will be wasted if you end up with an unappealing and a disorganized website. Fortunately, there are ways and tools you can use to improve your online business website. Here are the top 5 lifehacks to help you improve your online business website.
Clear Any Unnecessary Clutter
You may provide what visitors need when visiting your online business website. However, too much clutter can distract them or make it impossible for visitors to find what they want. This is particularly true if you include ads’ feeds that interrupt the content flow or distract readers. If for instance, your website is about vape pens, don’t include over-the-top flashy ads that distract visitors from accessing information about them. Instead, include images of your products.
The best way to clear unnecessary clutter is to focus the above-the-fold content on the most crucial elements of your online business. Such elements include a request to sign up for a newsletter or your email. Also, leave white space to give your website a clean appearance. This enables visitors to find what they want with ease.
It’s also important to organize content on your site and use the menu. Keep the content on your website easy to read. Use titles that tell readers what the content is all about. Page about vape pens (VapingDaily.com) is a good example of a website that provides great content. It’s well-organized, easy to navigate, and its content has titles that tell visitors clearly what it is all about.
Some of the tools that you can use to clear clutter include graphics. Graphics boost social shares while attracting readers’ eyes. However, excess graphics can annoy and distract readers. Therefore, use graphics reasonably.
Check the Page Speed of Your Website
Visitors are easily annoyed by web pages that take ages to load. Too many graphics, videos, ad scripts can slow down your website. This is particularly the case when a website is accessed or viewed on a mobile device. Fortunately, there is a tool you can use to check the speed of your website pages.
Google provides free analysis of a website’s page speed on desktop and mobile devices as well as useful tips for improving the speed of web pages. Some of the ways to improve the speed of your website pages include compressing graphics, using caching and using JPG.
Make Your Business Website Responsive
More people use tablets and smartphones to access the internet. For instance, a person can use their smartphone to find and buy products like vape pen mods or read reviews about them. That means if your online business website is not mobile-friendly, it will be difficult for them to navigate it and read your content. In fact, Google uses mobile-responsiveness as a ranking factor for websites. As such, if your business website is not responsive, it may not rank well in the search results.
Fortunately, there are tools you can use to improve the responsiveness of your website. For instance, you can use a content management system or WordPress. This enables you to determine if you have a responsive theme. You can also use Google’s Mobile Friendly Test to determine whether your website is mobile-friendly. Alternatively, view your site on a smartphone.
Guide Readers
Basically, your website should not present you as the boss. However, you don’t expect your potential customers or readers to know how to access your products or use your website without telling them. If for instance, you are selling a vape pen, tell readers about it in a polite way. Share details of your product, including its features. After that, include a call-to-action to guide visitors into purchasing it.
But, a call-to-action should not be limited to your sales only. You can use it to engage readers by requesting them to drop a comment or follow your online business on social media. Therefore, while creating pages for your online business site, think about how you want visitors to benefit and what you would like them to do after reading your content. A call-to-action should guide readers into the next step.
Embrace SEO
Owning or running an online business means you most likely know about Search Engine Optimization or
There are tools you can use to ensure that your website is optimized for search engines. These include keyword research tools and keyword planners. The use of the right keywords and including backlinks to high-authority sites are some of the most effective
Currently, around 4 billion people use the internet. This figure alone is a sufficient reason to invest your efforts and time in your online business website. A good website enables you to connect with more consumers and market your products or services to them. Follow these top 5 lifehacks to improve your online business website.
