If you are ignoring SEO or thinking about paying it the least attention, here are 7 ways ignoring it could affect your business badly, hopefully after reading this you will make a better-informed decision on the matter.
Missing Local Leads
One of the most common ways customers are finding businesses near them is by using local
You are Losing Credibility
If you are only paying for visibility, you are actually attracting suspicion. Customers today are aware that businesses can pay their way into the top results page so they also would like to see you in the organic search results. Not appearing in organic results raises suspicion about your business reputation.
Customers believe that businesses that can dominate the first page in their industry organic search are the ones with better expertise and probably worth paying more attention to than those that are paying for the attention.
Missing out on Increased Traffic
SEO is a way to increase the amount of traffic that visits your site, by using keywords, you cast a net and bring in more people looking for a particular word that you are using in your
SEO would ensure that your site is responsive so that people with mobile devices can access the site and the content is adapted for their devices. Without this, even if they discovered your site, they are likely to leave because the content does not look good on their mobiles or tablets since it will not fit the screen.
You are Getting Irrelevant
If you are not actively engaging in
You will be Taken by Surprise by Google’s Updates
When Google performed the Medic update, a number of sites that were not following
These updates may stretch beyond just medic sites and if your business has not taken the time to provide content that is an expert, authoritative or trustworthy in your industry niche, you may also be affected by such an update. Following
Implementing Wrong Site Redesigns
Sometimes you may want to update your site’s design to make it more attractive, if you are ignoring
One common wrong design is using Java for the entire website which will affect loading time and lead to increased bounce rates and make Google start to ignore your website just like you are ignoring
Ignoring Lucrative Niches
SEO gives you exposure to niches that you would never be aware of. Sometimes you may even misunderstand them especially since you are concentrating on the basic keywords yet keywords tend to be dynamic so people may be searching for something else that you are not aware of.
Industry experts suggest that you use keywords after doing complete research on which ones are the most searched for in your particular business type otherwise it would be compared to flying blind in the dark.
When all is said and done, it is a grave mistake to ignore
You do not have to choose between PPC and organic traffic to your website so simply embrace