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Jon Forknell Articles

Jon Forknell is the Vice President and General Manager of Atlas Business Solutions, Inc., a software marketing company specializing in employee scheduling software, including ScheduleBase employee scheduling software, and other business software solutions. In the past, Jon has been recognized by the U.S. Small Business Administration as a SBA Young Entrepreneur of the Year. Atlas Business Solutions was named as one of Software Magazine's Top 500 Software Companies 2004-2007 and again in 2010, 2013, 2014, 2016, 2017, and 2018.

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Latest Articles

Management

Seeking Integrity Through Pre-Employment Tests

Jon Forknell July 27, 2020

The CARES Act Loan Forgiveness Requires Keeping Your Employees, But How?

Jon Forknell April 15, 2020

Sharing Business Ownership with Employees

Jon Forknell March 4, 2020

Time-Value-of-Money and Your Next Business Investment

Jon Forknell February 4, 2020
Management

Diverse and Inclusive Ideas Improve Your Company

Jon Forknell December 31, 2019
Management

5 Business Risks That Keep CEO’s Awake at Night

Jon Forknell December 3, 2019
Management

5 Ways to Get Your Employees Out of the Office

Jon Forknell December 1, 2019
Business

Taking Care of Your Business When You’re Taking Care of Your Parents

Jon Forknell November 21, 2019

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All Articles by Jon Forknell

Jon Forknell October 14, 2019

Make Your Trade Show Booth Dollars = More Sales

Business Plan: Stay on Course by Revisiting It
Jon Forknell August 27, 2019

Your Business Plan: Stay on Course by Revisiting It

Controlling Your Marketing Message
Jon Forknell July 23, 2019

Protect Your Image by Controlling Your Marketing Message

Generation Z Like Shopping in Physical Stores
Jon Forknell June 21, 2019

Gen-Z’ers Like Shopping in Physical Stores. Get Them to Choose Yours.

Jon Forknell April 16, 2019

How to Maximize Your Employees’ Downtime

Jon Forknell March 13, 2019

The Top 4 Ways to Motivate Your Employees and Improve Productivity

Jon Forknell January 25, 2019

Millennials Prefer Dentists Over Banks (and What This Means for Your Company Culture)

Jon Forknell September 26, 2018

7 Practices for Developing an Exceptional Leadership Team Within Your Small Business

Jon Forknell February 5, 2018

How to Create Habits That Stick

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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