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Ivan Walsh Articles

Ivan helps people run their online business more effectively. Find out at www.ivanwalsh.com

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Latest Articles

Sales

Positioning v Niche: Which Blogs Get The Best Returns?

Ivan Walsh November 2, 2011

Content Planning: How To Get Started

Ivan Walsh October 10, 2011

You’re Using Twitter The Wrong Way

Ivan Walsh August 31, 2011

Nice Bloggers Finish Last

Ivan Walsh June 22, 2011
Marketing

How to Write a Marketing Plan for Twitter

Ivan Walsh February 18, 2011
Marketing

How I Make Money On Twitter And Why You Can Too!

Ivan Walsh January 12, 2011
Marketing

The Subtle Difference Between Authentic And Real

Ivan Walsh December 22, 2010
Marketing

The Content Is King Myth

Ivan Walsh December 3, 2010

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All Articles by Ivan Walsh

Ivan Walsh November 16, 2010

Instant Social Media Karma

Ivan Walsh October 11, 2010

The Right Way To Market With Blog Comments

Ivan Walsh September 17, 2010

How Seth Godin Turns Browsers To Buyers

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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