In recent years, we have seen fast growth in marketing-related jobs. Marketing roles are more important than ever to every company and industry, especially in business and technology. Many young professionals who enjoy creativity and promoting new ideas are all drawn to various marketing careers. From social media marketing to marketing analysts, there are many types of jobs now available for those who have a degree in marketing.
Though about 93% of employers say that soft skills are an essential factor in hiring decisions, a lot of marketing employers look for a combination of technical skills and experience in a potential candidate. Sure, your education, degree, and certifications can also help you get your foot in the door, but the specific skills and knowledge you have right now will be the key to you landing the job.
Are you looking to apply to your dream marketing position? What skills do you need to list in your marketing resume to stand out? In this article, I’m going to walk you through your marketing job hunt by listing out the specific skills you need to impress your potential employers.
1. Communication Skills
There is arguably no more important skill than communication to a marketer. Employers lookout for candidates with the best communication and business skills to add to their teams. For small businesses, marketing is critical to the success of their goods and services. As a marketer, you have to be experienced in developing communication strategies to inform customers about the brand or business you’re representing. You have to show brilliant communication skills in order to build networks and negotiate better. Your job is to understand the consumer & convey the mission & services of your company to them, as such, great communication skills are vital. If you can successfully show this skill in your resume, you have an edge.
2. Content Marketing Skills
Content marketing is a field many marketers are aware of but only a few are truly experienced. If you’re applying for a marketing role, you must have knowledge, experience, and skills in content marketing. Many brands today have realized how important it is to have a steady stream of high-quality content in order to attract, entertain, and build their audience.
Being knowledgeable about creating different kinds of content including blogs, social posts, web content, infographics is a great skill to have for a marketer. In this age of overwhelming information, everyone’s looking to digest not just informative but also entertaining content.
3. Email Marketing Skills
Nowadays, it’s quite easy to reach out to people through email, the real challenge is making people open and actually read your message. Email marketing is a very important strategy in building leads and connection yet many companies are not doing it or if they do, they are doing it wrong. Email remains the best performing channel when it comes to conversion and retention rates. In fact, 77% of consumers still prefer email over social media when it comes to promotional messages. Proficiency in email marketing can help you create effective promotional messages to your audience. With every successful email engagement, you could gain a customer or a loyal reader.
4. CMS & CRM Skills
Having sufficient knowledge in content management systems will help you stand out from the rest of the candidates especially if you’re applying for a content marketing role. There are so many CMS systems out there and if you haven’t learned at least one, then you’re going to have a hard time on the job. Before submitting your resume, try to learn a couple of CMS platforms such as Wordpress and Drupal to get noticed by potential employers.
CRM skills should also be present in your resume objective if you’re applying for a marketing job. This skills is basically a core requirement for a sale and customer service position but also very important in different fields of marketing. This includes your skills in using productivity software that help with customer service, sales, & communication. CRM skills are very important today since more and more companies are focusing on consumers and inbound strategy.
5. Lead Nurturing Skills
A skill in lead nurturing will help you stand out from the rest especially if you’re applying for an entry-level marketing job. Lead nurturing is basically the process of developing relationships with customers throughout every stage of their journey. A great experience in this skill will make it easy for you to market, communicate, and solve the problems of your customers.
6. Blogging Skill
Love writing for the web? Having a natural affinity for writing isn’t enough to become the best at blogging. Bloggers create relevant, useful, and shareable information to improve business’
7. Critical Thinking & Analytical skills
Great marketers should also be highly skilled in analytical solving and numeracy. Most marketers have to interpret and analyze online traffic, situations, conversion rates, & stats. If you’re a marketer you have to be analytical and wise when it comes to dealing with business. Being business savvy will help you perform your role better as a marketer to help reach your company’s business goals. If you’re pursuing a career in the marketing domain, you should be able to think creatively and come up with new ideas to solve problems.
You can’t be a good marketer if you don’t know how to get your content ranked higher in search engines. This is why
In this age of information and technology, being good and knowledgeable at just one thing is no longer enough. With so many competitors in marketing roles today, your skill sets are the best thing you can show to stand out.