Marketing March 1, 2017 Last updated September 19th, 2018 4,969 Reads share

8 Secrets of a Successful Marketing Resume

Image Credit:

If you are trying to advance in your career in marketing, you need to have a dynamic resume that is going to grab attention and spark the interest of potential employers. You need to take a good, hard look at your skills and experience, and find a way to make these things really stand out and show that you are the best candidate for the job. Since marketing is your thing, you need to think about how you can market yourself, and take the next step in your career. The following are some of the best secrets to creating a successful marketing resume.

#1. Know Your Audience

Before you can market anything, you need to know who you are going to be marketing to. It is the same with your resume. You need to know who you are going to market yourself to, and craft a resume that shows you have what it takes to meet all of their marketing needs. If you are interested in working with smaller companies, your resume should show that you have the ability to successfully market within a small budget. If a larger corporation is your dream career, then you will need to show that you can handle any size job, and work projects with huge budgets, including international projects.

#2. Know Your Messaging Strategy

Anything you create, you need to do so with a plan or strategy. Otherwise, things are likely going to end up pretty haphazard. So, keep in mind that there are several choices to make, including how to structure your resume to show your value, which keywords to use, how to give real examples of your value and what you can bring to a company, and the best layout and design to really make your message stand out and get noticed. You need to put this plan together before you even think about writing your resume.

#3. Design Matters

Your resume needs to have visual appeal. If it is boring at first sight, chances are a potential employer is going to pass it by and move on to one that is more dynamic. The layout of the resume should show your message, along with your strategy. Structure the resume around your value proposition so it is clear to employers exactly who you are, what you want, and what you have to offer. Be sure to use professional looking resume templates.

#4. Quantify Digital Marketing Results

Seeing as how everything in your profession can be analyzed and measured, you need to do the same thing in your own story to be truly effective. Think about the things you can do to make certain aspects of your resume stand out. First, write your resume, and then you can read it to see what needs to be emphasized. Be sure to use realistic figures, and don’t round numbers up when you are dealing with percentages. While it looks great to say that you helped to increase web traffic by 30%, it looks fake. It is more realistic to say it increased by 31%.

#5. Use the Right Keywords

As a marketer, you know all about the use of keywords to bring traffic to a website. Your resume needs to also have the right keywords. Basically, it should have terms that will stand out to employers. There are certain things that employers are looking for, and they are looking for particular keywords that will show them that you have what they want. Be sure to do your research on every company that you apply to in order to make sure that you are using the right keywords.

#6. Associate Yourself with Bigger Brands

If you are able to show that you have been affiliated with bigger brands, do so on your resume. This is really going to make you stand out, because employers will consider the fact that you have the talent and skills that were desired by the big brands. This is going to make you a lot more attractive than other prospects who do not have this type of association.

#7. Know that You are the Product

While you are a person, when it comes to finding a new job, you are also a product that you are trying to sell. Always remember this when you are crafting a resume. You need to sell yourself to potential employers. You need to market yourself in a way that makes you totally irresistible to employers, and make them want to hire you over other potential candidates.

#8. Skills Employers Look For

When crafting your resume, think about the skills that employers are looking for. These days, there are certain digital marketing skills that will stand out more than others, and if you have these skills, you need to make sure that they are highlighted in your resume. The skills employers want include:

  • Content Marketing – Employers want people who are able to create blogs, infographics, surveys, webinars, and other forms of content marketing. Job titles can include brand journalist, managing editor, and content marketing manager.
  • Social Media Marketing – These days, companies are heavy into social marketing, because this is where they can find millions of potential customers. If you are skilled in marketing on social media, make sure to let potential employers know it. Job titles include social media marketer and community manager.
  • Video Marketing – It is no secret that potential customers are often heavily influenced by videos. You can tell a story with a video that can’t be told in any other way, and employers are looking for people who have video marketing skills and experience. Job titles include video production specialist and video marketing manager.

It takes a bit of work to craft a successful marketing resume, but with these tips, you should have no problem creating a resume that is going to land you the career of your dreams. Just remember the key is to market yourself, just as you would with any product or service that you are creating a marketing campaign for. The better you market yourself, the better your chances are going to be of landing that dream job.

Image: Shutterstock

Samantha Millets

Samantha Millets

Read Full Bio