November 21, 2022 Last updated November 22nd, 2022 93 Reads share

SEO For Landing Pages: A Beginners Guide

Landing Page SEO Optimization For BeginnersImage Credit:

Landing pages are critical for online marketing success, but many beginners overlook the importance of SEO. Landing page optimization is a key step in running a successful campaign.

Without optimizing your landing page content and design elements, you could be missing out on a lot of potential traffic, leads, and sales.

Here’s a quick primer on SEO for landing pages that will help you get started with improving your page.

In this Beginners Guide about SEO Landing Pages, we will discuss:

  • What a Landing Page is
  • What Landing Pages Do
  • How to Create Search Engine Friendly Landing Pages
  • How to Start Getting Search Traffic Today

What is a Landing Page?

A landing page is a single web page created specifically for the purpose of receiving visitors from marketing or advertising campaigns. It’s different than other pages on your website in that it drives targeted traffic to take a specific action, like completing a purchase or signing up for an email list.

An effective landing page will persuade potential customers to exchange their personal information for whatever you are offering. Landing pages can improve your company’s website traffic and lead to more conversions.

Landing Page

What Do Landing Pages Do?

Landing pages are designed to capture the attention of visitors and encourage them to take a particular action. They often include compelling design elements such as headlines, images, videos, or other media that can help draw visitors in and lead them down a sales funnel.

Why Is A Landing Page Important?

Landing pages that are designed well have one purpose only–to get the user to take action on your offer.

These pages are free of any links or processes that would distract the user from taking action or speaking directly to them in a language they understand.

Your landing page should show trust and be promises you will partner with them every step if they choose to work with you, not just a generic company website.

  • Landing pages are simple and non-threatening, which makes them appealing to prospects.
  • Your offering should help prospects meet their aspirational identity.
  • They can collect extremely detailed information about your visitors.
  • There is always some kind of a thank-you to the users for their interest and involvement
  • Not only is a landing page valuable as an online marketing channel, but it can also help your potential customers access other types of marketing channels.

Marketing Channel

When Do You Need A Landing Page?

In some situations, using a landing page can be the best route to take in order to increase sales or attract leads. Situations such as when you use pay-per-click advertising, have a lead magnet, are wanting to focus attention on something specific, want to appeal to different types of customers, or for easier testing.

PPC advertising. PPC ads that are linked to a landing page appear higher in search results because Google considers the quality of the advertisement when determining its rank. A dedicated landing page with PPC can be used to feature a new product and generate sales through customer exclusivity. Additionally, it is an effective tool for marketing to customers who have particular price expectations.

Customers who are only interested in your brand’s events will be more likely to find your dedicated event landing page rather than sifting through your website for the information.

Pay Per Click (PPC) Advertising

Lead magnet. A lead magnet is simply any helpful content that’s behind a form, which someone has to fill out to get the content. When they provide just their name and email address, they become a lead.

Focus attention. A landing page focuses visitors’ attention on the content. They can either complete the call to action or return to search results.

Attract different types of customers. Landing pages can be custom-made to target various types of consumers. The advertising, content, page design, and offer included will decide its effect on the selected customer base.

Easier testing. A landing page is a web page that has been created for the purpose of one specific objective, making it much simpler to test. With the ideal tools, this page can be frequently tested to make sure it is both enticing and user-friendly.

What Are The Benefits Of An SEO Friendly Landing Page?

SEO Friendly Landing Page

Unlike a homepage or other sections of your website, landing pages are more flexible and can be personalized to fit your target market. You can make direct appeals that speak to their values specifically.

Creating a landing page isn’t only helpful for your ad campaigns, but essential to driving results. Special events, new product launches, and sales can all be promoted successfully through social media and email marketing channels – but that’s only part of the story.

You need an appealing landing page to pique people’s interest and encourage them to take action.

A well-crafted landing page can help you increase your conversion rates, speak more directly to your target consumers, and figure out which types of content get the most people interested.

How to Create Search Engine Friendly Landing Pages

An SEO landing page is crucial to the success of the offer or leads you are presenting to your customer base. Without focusing on things like targeted keywords, search results, page speed, organic traffic, or search volumes, to name a few, your customers might never reach your landing page.

Here are 15 tips to help you with landing page optimization.

1. Start With Keyword Research

Before you start optimizing your landing page, it’s important to research the relevant keywords for your topic. Use a keyword tool such as Google Keyword Planner or Ubersuggest to identify the terms that people are using to search for content related to your business.

While there are many paid keyword research tools available, feel free to also use a free tool for keyword research.

Ideally, you can find a comprehensive keyword research tool that allows you to search for target keywords, search intent, semantic search, long tail keywords, and organic search traffic.

By having an understanding of these metrics, you are better equipped for one of the most SEO friendly landing pages when compared to your competition.

This is your first step to successful search engine optimization.

Keyword Research Tools

2. Create an SEO Content Brief

Before you begin writing SEO content for your landing page, but after you analyze keywords, create a brief that outlines the following:

  • The keywords and topics you’ll be targeting
  • A primary keyword to focus on
  • Secondary and longtail keywords to include in the copy

By creating an outline, you, or your writer, have a better chance of creating high quality content.

Once again, great content can go a long way in separating yourself from the competition.

3. Optimize the URL

Choose the URL of your landing page based on the primary keyword. Make sure to keep it short and memorable, as this is one of the first things search engines see when indexing a website.

Preferably, you have your own domain and own hosting site when setting this up. The landing page URL is critical when optimizing landing pages for SEO.

Optimized URL

4. Optimize the H1

Your headline (H1 tag) and title should include your primary keyword. Make sure that they are both descriptive, catchy, and relevant to the content on the page.

Think of your H1 as your main headline. What will draw people in? Using primary keywords, but also being creative can help a lot.

5. Optimize the SEO Title

Your SEO title should be no longer than 65 characters and should include your primary keyword. Make sure that it’s descriptive and convincing so that people will click on it when they see it in the search engine results.

Also, be sure to use a title tag as well.

Keywords

6. Include Keywords in the Headings

When writing content for your landing page, make sure to use keywords in the headings and subheadings. This will help search engines understand what the page is about and can also help readers quickly scan through the information.

The best way to do this is by using the main keyword or other important keywords in your H2s and H3s. This will help optimize your landing page even more.

Be sure to optimize headings for your entire page. By not optimizing all of them, you are missing out on the potential for better a page.

7. Write a Great Meta Description

The meta description should be no longer than 155 characters and should include the primary keyword. This is an opportunity to draw people in with a compelling description of what they’ll find when they click on the link.

The best way to do this is by drawing them in with questions or statements. Then, follow this by offering them a way to learn, but end with an ellipses before actually stating what they are learning. This will get them to click.

Meta Description