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10 Best Tools for SEO Content Writing (2023)

By Chaz Michaels Published January 11, 2023 Updated January 15, 2023

Best for In House SEO’s

Surfer Content Writing
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Best for Freelancers

Frase Content Writing
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Best for Small Businesses

Marketmuse content writing
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Best for Enterprise

semrush content writing
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Best for General Businesses

Clearscope content writing
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Are you spending hours researching keywords, writing content, and optimizing landing pages only to not get your content ranked? If so, you need to start using a content writing tool TODAY.

If not, you could still use some help from the top 10 tools for SEO content writing. In this article, I’ve personally reviewed and ranked the best content writing tools of 2023!

Why should you care? Because I’ve done extensive research into these products when choosing them for my writing team here at Tweak Your Biz.

What Are The Best Content Writing Tools in the World?

If you want to get your content seen by Google and your audience, you need the help of the best content writing tools. These 10 products are my top recommendations for anyone looking to improve their SEO content writing this year:

  1. Surfer SEO
  2. Frase
  3. MarketMuse
  4. SEMrush Writing Assistant
  5. clearscope
  6. Page Optimizer Pro
  7. Content Harmony
  8. Jasper
  9. Conductor
  10. seoClarity

Surfer SEO

Surfer SEO - Homepage

Surfer SEO is one of the most popular content writing tools on the market, and for good reason.

It helps you to do the following:

  • Quickly research topics
  • Optimize your content
  • Track your progress over time

Key Features:

  • Content Editor – Write your content directly in the tool
  • Content Brief – Input data about your article and get recommendations
  • SERP Analyzer – Research the top-performing articles for any keyword
  • On-page optimization features such as title optimization and meta descriptions

Pricing Plans

  • Surfer SEO has 4 pricing plans: Free, Basic, Pro, and Business. Each has different features and access to additional users.

Free

  • Optimize and track 1 website
  • SEO insights every 28 days
  • Grow Flow queries only

Basic

  • $59/month
  • Optimize and track 2 websites
  • Write and optimize articles with Content Editor
  • 10 Articles/month
  • Audit any Page
  • 20 Pages/month

Pro

  • $119/month
  • Optimize and track 5 websites
  • Write and optimize articles with Content Editor
  • 30 Articles/month
  • Audit any Page
  • 60 Pages/month

Business

  • $239/month
  • Optimize and track 10 websites
  • Write and optimize articles with Content Editor
  • 70 Articles/month
  • Audit any Page
  • 140 Pages/month
  • Invite 10 team members

Pros

  • You can also do on-page optimization with Surfer SEO which is rare for a content writing tool
  • The Content Editor is one of my favorite features because it makes writing SEO content so much easier

Cons

  • I wish there were more data points in the SERP Analyzer
  • The free plan is pretty limited

Frase

Frase - Homepage

Frase is a content writing tool I’ve been using for the past few months, and I love it.

It has helped me to do the following:

  • Quickly research topics
  • Optimize my content
  • Track my progress over time

Key Features:

  • Content Brief – Input data about your article and get recommendations
  • Content Editor – Write your content directly in the tool
  • Frasebot – A chatbot that helps you with your research
  • Analytics – track your progress over time

Pricing Plans

  • Frase has 3 pricing plans, including Solo, Basic, and Team. For $1, you can try out the product with a 5-day trial. All 3 plans also offer 20,000 AI characters per month.

Solo

  • $14.99/month
  • 1 user
  • Write and optimize 4 articles/month

Basic

  • $44.99/month
  • 1 user
  • Write and optimize 30 articles/month

Team

  • $114.99/month
  • 3 users
  • Write and optimize unlimited articles/month

Pros

  • Provides feedback on your content as you write, so you can make sure it's perfect before you publish
  • Very user-friendly
  • Offers a ton of information, including research on competitors, as you write

Cons

  • There is a limit to the number of words you can write with Frase per month
  • The price can be a bit steep for some users

MarketMuse

MarketMuse - Homepage

MarketMuse is another content writing tool I’ve used for the past few months. It’s helped me to improve my content by providing me with data-driven insights.

Key Features

  • Competitor Analysis – See how your content stacks up against the competition
  • Topic Research – Get ideas for new content topics
  • Keyword Research – Find the right keywords to target

Pricing Plans

  • MarketMuse has 3 pricing plans, including Free, Standard, and Premium.

Free

  • 1 user
  • 15 queries/month
  • 10 projects

Standard

  • $7,200/year
  • 1 user (add new users for $99/month)
  • 100 queries/month
  • Unlimited projects

Premium

  • $12,000/year
  • Team access
  • Unlimited queries
  • Unlimited projects

Pros

  • Assists greatly with identifying the topics that are most relevant to your audience
  • Helps to find keywords that will help you to rank higher in search engine results pages
  • Provides you with information on the competition for each of your target keywords, so you can make sure that your content is as competitive as possible

Cons

  • I found MarketMuse to be quite expensive, particularly while using its full range of features

SEMrush Writing Assistant

SEMrush Writing Assistant - Homepage

SEMrush Writing Assistant has helped me to improve my content by providing me with data-driven insights for an affordable price.

Key Features

  • Content Brief – Input data about your article and get recommendations
  • Content Editor – Write your content directly in the tool
  • SEO Content Template – Optimize your content for specific keywords

Pricing Plans

SEMrush Writing Assistant has 3 pricing plans: Pro, Guru, Business, and Enterprise.

Pro

  • $119.95/month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report

Guru 

  • $229.95/month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report

Business 

  • $449.95/month
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Pros

  • Offers a wide variety of features for an affordable price
  • Helps you to optimize your content for specific keywords
  • Generates reports on your content so that you can track your progress over time

Cons

  • The number of projects you can work on is limited in the lower-priced plans
  • You may need to upgrade to a more expensive plan if you want to track more than 500 keywords

Clearscope

Clearscope - Homepage

If you’re looking for an SEO content writing tool that can help you take your content to the next level, Clearscope is definitely worth checking out.

Clearscope is a powerful tool that can help you improve your content by identifying and addressing common issues such as keyword density, plagiarism, and readability.

It can also help you optimize your organic traffic, making it easier for people to find and enjoy your work.

Key Features

  • Competitor Analysis – See how your content stacks up against the competition
  • AI-powered content assistant – Helps you to optimize your content for specific keywords

Pricing Plans

  • Clearscope has 3 pricing plans, including Essentials, Business, and Enterprise.

Essentials

  • $170/month
  • 3 users
  • 20 Content Report credits
  • 100 Keyword Discovery credits
  • Google Docs + WordPress integrations

Business

  • $1,200/month
  • Unlimited user seats
  • 100+ Content Report credits
  • 200+ Content Inventory pages
  • Custom onboarding

Enterprise

  • Custom pricing
  • Everything in Essentials and Business plans
  • Custom Content Report
  • Keyword Discovery
  • Content Inventory credits

Pros

  • Enterprise plan offers custom pricing, allowing you to tailor It specifically to your needs
  • Offers a wide variety of features to help you to optimize your content
  • Clearscope has a large user base, which means you can find content inspiration quickly and easily

Cons

  • I found that there was a steep learning curve associated with using the tools effectively

Page Optimizer Pro

Page Optimizer Pro - Homepage

Page Optimizer Pro is one of the top SEO content writing tools in 2023 as far as we’re concerned.

It helps you optimize your website content for better search engine ranking. It also offers tips on how to improve your website’s visibility and traffic.

Key Features

  • Keyword ideas – Helps you to find the right related keywords to optimize content
  • Page Optimizer Pro – Will analyze your content and offer recommendations on how to improve it

Pricing Plans

  • Page Optimizer Pro offers 3 pricing plans, including Basic, Premium, and Unlimited. They also offer a 7-day free trial for the Basic plan.

Basic

  • $22/month
  • 12 reports
  • $1.65 for each additional report

Premium

  • $33/month
  • 25 reports
  • $1.20 for each additional report

Unlimited

  • $44/month
  • Unlimited reports
  • No charge for additional reports

Pros

  • Easy to use and can be customized to suit your needs
  • Provides you with a wealth of data and analysis about your website's SEO performance

Cons

  • The tool does not provide all the features that are available in other SEO tools

Content Harmony

Content Harmony - Homepage

Content Harmony is one of the best tools for SEO content writing.

Whether you’re a beginner or a pro, their easy-to-use interface and various features will help you take your writing to the next level.

Key Features

  • Keyword Briefs- Helps you to understand how to use keywords in your content
  • Workflow optimization – Automates content creation process
  • Content Briefs – Gives you insights and recommended topics for your target audience

Pricing Plans

  • Content Harmony offers 3 pricing plans. They are Standard, Pro, and Enterprise. All 3 plans offer free onboarding, team training, and unlimited projects and users.

Standard

  • $99/month
  • 12 content briefs/month
  • 50 search intent reports/month

Pro

  • $99/month
  • 50 content briefs/month
  • 500 search intent reports/month

Enterprise

  • Custom pricing, starting at $1000/month
  • 200+ content briefs/month
  • 5,000+ search intent reports/month
  • Enterprise procurement support
  • API access

Pros

  • All 3 plans offer free onboarding and team training
  • Unlimited projects/users is fantastic for the price
  • The "content briefs" feature is very helpful in getting ideas for topics to write about

Cons

  • Content Harmony doesn't offer as many features as some of the other content writing tools on our list

Jasper

Frase review- Jasper alternative

Jasper is an excellent tool for content writers who want to improve their SEO skills and create quality content quickly and efficiently.

I’ve been using Jasper a lot lately to improve SEO and rank higher with optimized content.

Key Features

  • Powerful templates and customizable options – make content writing more straightforward and more efficient
  • Keyword research – Helps you to find the right target keyword for SEO optimization
  • Content optimization – Jasper will analyze your content and offer recommendations

Pricing Plans

  • Jasper offers 3 pricing plans, including Starter, Boss Mode, and Business. The first two plans provide a 5-day free trial to get you started.

Starter

  • $40/month estimated
  • 50+ AI templates

Boss Mode

  • $82/month estimated
  • Everything included in the Starter plan
  • Maximum content lookback
  • Increased limits on templates
  • Priority chat support

Business

  • Custom plan/pricing
  • Custom words/user packages
  • Manage limits per user
  • Dedicated Account Manager
  • Onboarding & training sessions

Pros

  • Very easy-to-use interface
  • You can create quality content very quickly
  • The created content is highly accurate

Cons

  • It can be a bit difficult to use when writing about very technical subjects

Conductor

Conductor - Homepage

Conductor is an excellent tool for SEO content writing.

Its built-in SEO analysis tool will help you optimize your content for maximum visibility.

With its simple and easy-to-use interface, I was able to quickly create high-quality content that ended up ranking high in search engines.

Key Features

  • Audience insights – Helps you understand your target audience
  • SEO analysis – Gives you insights on how to optimize your content for better visibility
  • Content Guidance – Helps you to find the right topics to write about

Pricing Plans

  • Conductor offers pricing to scale, meaning that the more users you have, the higher the price will be.

Pros

  • Easy-to-use software
  • Pricing to scale means you only pay for what you need

Cons

  • I had some trouble trying to track progress and measure the effectiveness of Conductor's optimizations without the use of additional tools

seoClarity

seoClarity - Homepage

seoClarity is an all-in-one SEO platform that helps you write better SEO content.

I found it to have a ton of useful features, such as target keyword research tools, content analysis tools, and backlink analysis tools that can help you create high-quality content that ranks well in search engines.

Key Features

  • Keyword research – Helps you find the right keywords to target
  • Content analysis – Helps you optimize your content for maximum visibility
  • Backlink analysis – Helps you understand why your competitors are ranking high

Pricing Plans

  • seoClarity has 4 pricing plans. They are Essentials, Core, Professionals, and Agency.

Essentials

  • Starts at $750/month
  • Daily rank tracking
  • Initial configuration and set-up
  • Ongoing live chat and email support
  • Unlimited users

Core

  • Starts at $3,000/month
  • Weekly or daily rank tracking
  • Dedicated Client Success Manager
  • SEO Professional Services Advisor

Professionals

  • Starts at $4,500/month
  • All the benefits of the Core plan
  • Advanced technical SEO capabilities
  • Highest tier of support and SLAs
  • Prioritized contributions to the Product Roadmap

Agency

  • Includes all capabilities from Core
  • Unlimited users for agency teams
  • Automated email reporting and dashboard access for clients.
  • A minimum of 10 client domains includes 200 keywords per domain.

Pros

  • Tons of great features and tools
  • The backlink analysis tool can help you find links to your site, and its competitor analysis tool can help you compare your site to your competitors' sites.

Cons

  • seoClarity can be expensive for small businesses or individual users
  • seoClarity's features may be overwhelming for users who are not familiar with SEO terminology

What Is An SEO Content Writing Tool?

When it comes to SEO, writing high-quality content is essential. However, creating great content can be time-consuming – especially if you’re unsure how to optimize it for search engines. That’s where an SEO writing tool comes in.

An SEO writing tool is a software program that helps you improve your website’s search engine ranking by giving tips on optimizing your content. It also provides information on which keywords to use and how to use them effectively.

Most SEO writing tools also have built-in plagiarism checkers, so you can be sure that your content is original.

They also have other features, such as the ability to export your content into different formats (e.g., PDF, Word, etc.) and the ability to track your website’s search engine ranking over time.

If you want to write high-quality content that will rank well in search engines, then using an SEO writing tool is a must.

What Should You Look for In a Tool for SEO Content Writing?

There are a few things you should look for when choosing an SEO writing tool.

It should be easy to use. The last thing you want is a tool that’s so complicated that it takes hours to figure out how to use it. It should also have all the features you need.

Some of the features you might want include the following:

  • Keyword Research
  • Search Engines Brief Outlines
  • AI Content Writing
  • Guidelines
  • Content Templates
  • Exportable Formats
  • Integrations with SEO Tools

Keyword Research

Keyword research is one of the most important aspects of SEO, and these tools help make the process easier and more effective. Some examples of popular target keyword research tools include Google AdWords Keyword Planner, SEMrush, and Ahrefs.

Each of these tools has its own unique features and benefits. AdWords Keyword Planner is an excellent tool for beginners because it’s free and provides a lot of helpful information. Semrush is a comprehensive tool offering detailed keywords and competitor analysis data. Ahrefs is known for its extensive database of backlinks and organic search data.

Choosing the right SEO content writing tool depends on your needs and goals. Do some research to find the tool that best suits your needs, and get started on creating killer content that will help you achieve your SEO goals.

Content Briefing

You should consider the content briefing feature when looking for a tool for SEO content writing. This feature allows you to create a brief for your content, which will help you stay on track while writing.

The brief can include the target keywords, the target audience, and the desired tone of the piece. Having a brief will help to ensure that your content is on topic and meets the needs of your audience.

AI Content Writing

There are a few key things to look for when it comes to AI content writing.

First and foremost, make sure the tool you choose has natural language processing (NLP) capabilities.

This will help ensure your content is accurate and error-free.

In addition, look for a tool that offers semantic analysis.

This will help you create content that is both SEO-friendly and audience-focused. Finally, be sure to choose a tool that offers plagiarism detection.

This will help you ensure your content is original and high quality.

Guidelines

When looking for a tool to help with SEO content writing, there are specific guidelines you should look for.

These include the following:

  • Word Count
  • Headings
  • Paragraph Counts

Word Count

When selecting a tool for SEO content writing, it is important to consider the word count. Some tools limit the number of words you can use, while others do not.

Finding a tool that allows you to write as much content as possible to improve your website’s ranking is essential.

Additionally, longer content is often favored by Google and other search engines, so it is important to produce as much high-quality content as possible.

Headings

Headings are an essential part of SEO content writing, as they help to structure your content and make it easier for readers to digest.

When creating headings, use target keyword phrases you want to rank for, as this will help improve your website’s SEO.

Additionally, be sure to use heading levels correctly; h1 is the most important, followed by h2, h3, etc. Headings can also be used to break up your content into sections, which can help keep readers engaged.

Paragraph Counts

When considering a tool, think about how many paragraphs you typically write for blog posts and other pieces of content. If you usually write shorter articles, a tool that helps you create a certain number of paragraphs may not be the best fit for you.

On the other hand, if you write longer pieces, a tool that helps you create a certain number of paragraphs is just what you need.

No matter what tool you choose, be sure to keep your target audience in mind. Think about the type of information they are looking for and how many paragraphs it will take to provide that information. Remember, quality content is always more important than quantity.

Content Templates

When it comes to creating SEO content, templates can be a great way to help organize and plan your work.

By having a set structure to follow, you can ensure that all of your content is consistent in terms of the following:

  • Tone
  • Length
  • Style

Templates can also help you target specific keywords and phrases, improving your chances of ranking higher in search engine results pages.

There are a variety of different templates that you can use for SEO content writing, depending on the type of content you are creating.

For example, if you are writing a blog post, you might want to use a template that includes a headline, introduction, body, and conclusion.

If you are writing a website page, on the other hand, you might want to focus on including keyword-rich titles and descriptions, as well as short but informative paragraphs.

No matter what type of content you are creating, it is important to make sure that your template is easy to follow and that it allows for plenty of flexibility. This way, you can easily adapt your template to match the specific needs of each individual project.

Exportable Formats

When considering what tool to use for SEO content writing, it is important to consider the exportable formats that the tool offers. Some tools only offer a limited number of exportable formats, which can be a problem if you need to use the content in a format that the tool does not support.

Other tools offer a wide variety of exportable formats, which can be a boon if you need to use the content in multiple formats.

When looking for a tool to help with SEO content writing, be sure to consider the exportable formats that the tool offers.

If you need to use the content in multiple formats, make sure that the tool offers a variety of exportable formats. If not, you may need to look for another tool that will better meet your needs.

Integrations with SEO Tools

When it comes to creating content for your website, you’ll want to make sure that you’re using the best tools possible to help you optimize your content for search engines.

One of the most important aspects of SEO is keyword density – making sure that your keywords are included in your content enough times that they will be picked up by search engines but not so often that your content becomes difficult to read.

There are a number of different tools available to help you with your SEO content writing, each with its own set of features and integrations.

The most popular tool for content optimization is probably Yoast SEO, which integrates with a number of different tools, including Google Analytics, Google Search Console, and WordPress.

Yoast SEO helps you to identify the keywords that you should be targeting for your content and then provides feedback on how well you’ve incorporated them into your text.

Another popular tool for optimizing your content is Moz Pro, which offers a wide range of features, including keyword research, competitor analysis, and backlink tracking. Moz Pro also integrates with a number of other tools, including Google Analytics and Google Sheets, making it easy to track your SEO progress over time.

If you’re looking for a more comprehensive toolkit for optimizing your website’s content, then consider investing in an all-in-one SEO platform like SEMrush. SEMrush offers everything from keyword research to site audits to backlink checking, making it the perfect tool for businesses looking to improve their SEO performance. SEMrush also integrates with a variety of other tools, including Google Analytics, Google Sheets, and WordPress.

What Are The Benefits of SEO Tools for Content Writing?

SEO writing tools are important because they help you to improve your content and make it more search engine friendly.

Some of the benefits of using on-page SEO for content writing include the following:

  • Increased efficiency
  • Improved quality of content
  • More accurate targeting
  • Greater visibility and reach

Increased Efficiency

SEO tools for content writing can help you become more efficient in your writing. By using tools that help you research keywords and identify relevant topics, you can spend less time researching and more time writing.

Additionally, using the right tools can help you improve the quality of your content by identifying potential errors and helping you to create well-optimized content that will rank higher in search engine results pages.

Improved Quality of Content

When it comes to content writing tools, quality is key. No one wants to read low-quality content, and in order to rank high in terms of SEO strategy, your website needs to have content that is both high-quality and keyword-rich.

That’s where SEO tools for content strategy come in.

SEO tools help you to identify the right keywords to target, ensuring that your content is rich in relevant keywords that people are searching for.

They also help you to optimize your content for maximum impact, making sure that it is both search engine and user-friendly. This results in improved quality of content, which is a major benefit for any website.

Quality content is essential for ranking high in search engines, driving traffic to your website, and converting that traffic into sales or leads. With the help of SEO tools for content writing, you can create high-quality content that will help you achieve all of these goals.

More Accurate Targeting

SEO tools for content writing help to improve the targeting and accuracy of the content. This is done by providing information on what keywords are being targeted, as well as analytics on how well the content is doing in terms of reaching its target audience.

The use of these tools allows for better optimization of the content, making it more likely to be seen by those who are looking for the information that is being provided.

In addition, using SEO tools for content writing can help improve the overall quality of the content being created.

This is done by providing feedback on what is working and what needs to be changed to make the content more compelling. By using these tools, writers can create content that is not only accurate and targeted but also high-quality and engaging.

Greater Visibility and Reach

Search engine optimization, or SEO, is the practice of improving the visibility and reach of a website or web page through search engine algorithms and techniques.

The goal of SEO is to improve the ranking of a website on search engines so that it appears as one of the top results for relevant queries.

One of the benefits of using SEO content writing tools is that they can help you achieve greater visibility and reach.

Optimizing your content for search engines can make it easier for people to find your website, resulting in more traffic and leads.

Using effective keywords and phrases can also attract more visitors from relevant sources, which can help boost your business’s bottom line.

Now It’s Your Turn to Try!

No matter what stage you’re at in your content writing journey, these tools will help you to create better content faster. So why not give them a try?

Overall, I recommend you get started with the following two options:

Jasper – Affordable pricing, scalable team plans, and great content generated quickly – what’s not to love? Jasper is easily one of the best content writing tools I’ve used.

Semrush Writing Assistant – If you are already using Semrush for your SEO needs, then this is a no-brainer addition that will help streamline your content writing process. There are lots of great features here for a good price.

Do you have any other favorite content writing tools that I didn’t mention? Let me know in the comments below!

 

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Chaz Michaels

Hi! I'm Chaz. I've been writing about marketing software and using marketing tools for the better part of the last decade. I am also an experienced SEO content writer and strategist, so I'm familiar with the tools and tactics I'm writing about.

I'd love to get in touch if you have any questions!

[email protected]

Contact author via email

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Contents
What Are The Best Content Writing Tools in the World?
Surfer SEO
Frase
MarketMuse
SEMrush Writing Assistant
Clearscope
Page Optimizer Pro
Content Harmony
Jasper
Conductor
seoClarity
What Is An SEO Content Writing Tool?
What Should You Look for In a Tool for SEO Content Writing?
Keyword Research
Content Briefing
AI Content Writing
Guidelines
Content Templates
Exportable Formats
Integrations with SEO Tools
What Are The Benefits of SEO Tools for Content Writing?
Increased Efficiency
Improved Quality of Content
More Accurate Targeting
Greater Visibility and Reach
Now It’s Your Turn to Try!

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