Although there are many strategies to improve your website’s ranking, content creation should be your first step.
But where do you start? And who can you trust to help you produce quality material?
In this guide, I’ve evaluated and rated the top 10 best content writing services and my top 5 selections so you can get the most out of your new content vendor!
Why should you believe me? When running a multi-million dollar SEO agency, I’ve used all the businesses in question.
The 10 Best SEO Content Writing Services in the World
Content marketing is one of the current mainstays to help attract business and rank in Google search results.
These 10 content writing services specialize in crafting compelling and engaging content for businesses.
If you’re looking for a way to write more engaging content and reach more people, then you need to explore what content writing services have to offer!
The Surfer SEO Writers Directory is a great way to access hundreds of content writers who specialize in SEO (search engine optimized) web content.
If you want quality content that’s well-written and also far-reaching, consider Surfer.
Key Features
The Surfer directory offers email access to writers from all over the world to suit your content marketing.
There are dozens of language options and many bilingual content writers.
Each writer is trained in using Surfer SEO research tools, which means they’ll be able to help you write good content with keywords that help you rank well on SERPs (search engine results pages).
These writers are also often trained in Jasper, an AI writing service that can help with research and efficiency.
Between these two credentials, search engines will be working in your favor.
There are no hidden fees when using the directory: simply find a compatible writer and reach out to start negotiating.
Pricing Plans
Because this content writing service is a directory, the pricing plan will be up to the individual content writer.
Many writers on the site charge between $0.04-$0.1 per word with a set number of words per week.
Pros
- Content writing service with established writers from a well-known, reliable company
- Writers are versed in SEO content writing services
- Easy navigation with directory format
- You can adjust filters to find exactly the type of writer you're looking for
Cons
- Price may fluctuate depending on the individual writer
- Negotiation happens through email, so there isn't on-site insurance
The team at WordAgents is comprised of experienced writers who have both the creative and the technical skills to make sure your web pages look great and rank well.
WordAgents offers four different price packages with different offerings to suit your budget and quality content writing needs.
Key Features
While WordAgents offers different packages (Bronze, Silver, Gold, and Platinum), each package contains similar benefits.
You’re guaranteed a 7-day delivery of your content (per 10,000 words), along with in-depth research and two rounds of edits.
They pledge to optimize keywords, proofread, and check content writing for plagiarism.
Finally, they offer a client dashboard and customer support throughout the writing process.
You’ll be able to maintain contact and know what’s happening as you’re waiting for your content.
Pricing Plans
Each pricing plan contains the key features we just mentioned.
- Bronze: $120 for 1,000 words
- Silver: $1,560 for 20,000 words (save $840)
- Gold: $4,320 for 60,000 words (save $2,880)
- Platinum: $6,800 for 100,000 words (save $5,200)
Pros
- Guaranteed and reliable delivery time
- Variety of industry expertise
- Many writers are trained in Surfer SEO, Market Muse, Clearscope, and Frase
- All writers have at least 1 year experience content writing
Cons
- Pricing packages are potentially limiting
- Little direct contact with writers
- On the expensive side
Verblio is one of those content writing services that has something for everyone.
They offer long or short-form content in industries from interior design to business consulting.
Created by a journalist, Verblio is writer-friendly, genre-inclusive, and broad in services offered.
The onboarding process is thorough, which helps ensure the content writing is perfectly suited to your needs and best interest.
Key Features
Along with a stellar and competent content creation team matched with you by content preferences, Verblio offers consulting and a service called Verblio Valet.
Verblio Valet will manage your platform for you, allowing you even more time to focus on other parts of your business.
You can also rate your experience working with writers, and their algorithm will continuously give you even better writer matches.
Verblio’s main offerings are versatility, expertise, and flexibility in content marketing strategy.
Pricing Plans
Pricing is fairly flexible and accommodating with Verblio.
You pay for content with credits. There are then added fees for factors like optimization, photos, and videos.
300 words = $40 = 10 credits; 2000 words = $360 + 90 credits.
So, around $0.13 to $0.18 per word.
Pros
- Customizable content writing requests
- Producing content at-scale
- In-depth quiz system to help you decide what type of content matches your business goals
- Consulting-type onboarding process
Cons
- Added cost for SEO and photos
SEO Content Hero offers quality content marketing and content writing for any website or project.
Their writers are trained in conversion tactics and optimizing for search engines.
They’ll create website content that will do numbers in the ranking systems.
Key Features
SEO Content Hero is a content writing service with a lot to offer.
They mainly offer content writing for emails, web pages, and blogs. It’s for content marketing, primarily.
Each package comes with standard optimization for search engines, which includes the use of 1 keyword, 2-3 secondary keywords, and headings rankings.
There’s also a customized package for more unique needs.
They’ll deliver all content within 4-6 days, as well.
Pricing Plans
Authority package:
- $6/100 words
- Factual and informative website content by experienced writers
Professional package:
- $8/100 words
- Agency-level fulfillment
Elite Package:
- $12/200 words
- Mainly Master’s degree-level writers
Pros
- Great content writing service for promotional or marketing web content
- Samples posted online
- Option to schedule a meeting with a content specialist
- Special option for email copywriting, writing to maintain current customers rather than attract new ones
Cons
- Less flexibility in subject matter expertise than other professional content writing services
- Writers are mainly English speaking
FATJOE goes beyond content writing services and offers a wide array of content marketing, as well.
Users can explore services including video ads, media placements, blog-to-video conversion, multilingual outreach, blog writing, press releases, and website copywriting.
Each service comes with different price packages and modifications.
Blog and article writing packages promise web content by highly-rated authors at up to 4,000 words.
Key Features
Since there are so many different services on FATJOE, we’ll stick with blog writing.
FATJOE offers a dashboard where users can request the type of content writing they want.
From there, the project goes to the best-suited writer. You can have your content in as little as 2 days.
Pricing Plans
The basic blog writing plan is $0.05/word, and the pro is $0.10/word.
Only the Pro plan comes with search engine optimization, royalty-free images, meta description, thorough research, and the option to choose your writers.
Pros
- Multilingual writers
- Different services for specific content marketing and content writing needs
- Affordable pricing option for users who can conduct their own SEO research and edits
- Quick deliverables
Cons
- The affordable price plan is limited
Scripted is a content marketing service for businesses, agencies, media publishers, and SMBs.
Working mainly with B2B (business to business) companies, Scripted offers ways to create an effective content marketing strategy along with the content itself.
The 12-year-old company offers all kinds of insights and valuable web content to keep your business thriving.
Key Features
Scripted offers content writing about a wide variety of topics, including technical ones like Web3 and conceptual ones like relationships and spirituality.
A great Scripted feature is the ability to upload your delivered content through their integrations with both Wordpress and Hubspot.
This means that the Scripted team is with you throughout the entire process, ensuring your content makes a seamless introduction to the web and search engines.
Their content marketing services also include a performance monitoring strategist to help you track your rankings and make sure you’re fully optimized.
Like Surfer’s content writing service, Scripted has a directory of expert content writers with rankings and reviews to help you decide your own best fit.
Pricing Plans
Basic
- $199/month, includes blog ideas, recommended content, and publishing integrations
Premium
- $499/month
- Recommended for SMBs and agencies, includes quarterly strategy and performance analytics
Enterprises
- $2500+/month
- Recommended for larger content needs with full-service support by an account manager and premium content writers
Pros
- Great benefits for larger-scale companies
- Variety of content writing topics
- Variety of content marketing services
Cons
- Premium content is significantly more expensive than the affordable price package
ContentGrow is an online content writing service that offers pitches, briefs, and full-scale content production from writing professionals.
Once you have your pitches, you can set your rates and work with freelancers to successfully execute your content marketing strategies.
Key Features
Rather than offering price plans, Contentgrow allows you to set rates.
The service then facilitates payment between you and its freelancers, taking a small service charge from both sides.
Contentgrow offers talent in a wide swath of niches, as well as content marketing tactics like video creation, design, and photography.
Pricing Plans
You set your own rate with this service.
From there, the service’s content marketing experts can opt in or out of working with you.
Pros
- No fixed rate, so pricing is potentially flexible
- Weekly pitches to help grow your online presence
- Option to pay content writing experts to help you execute your pitches
Cons
- Pitches are topic-based rather than SEO-driven, so they won't suit all content marketing needs
- Freelancers aren't guaranteed to understand SEO optimization and conversion tactics
textbroker calls themselves the “pioneer among content writing services,” and it’s not without good reason.
Their content is reliably SEO friendly and well-written, even though their team consists of thousands of authors.
Key Features
Textbroker primarily offers content writing in either short-form or long-form blogs and articles.
It’s a great content writing service for individuals and companies looking to start putting out informational blogs to rank on SERPs and engage their audience.
textbroker also offers translations and content written by native speakers of dozens of languages.
Pricing Plans
There are quite a few pricing plans, rated on quality, dependent on your needs.
The cost per word at textbroker ranges from 2.3 cents/word to 9.0 cents/word.
Pros
- Stellar blog content
- Diverse writing team can produce content in a variety of languages
- Simple interface
- All writing is SEO friendly
Cons
- Cost per word is higher than other services
- Fewer content marketing services are available
iWriter is a site both for writers and for those in need of writers.
It quickly connects clients with freelance content writers who offer custom content at different costs.
We’d recommend it primarily for small-scale companies due to its focus on blog writing and affordable price plan.
Key Features
iWriter has a large freelance writer base, so you’ll quickly be connected with a specialist.
These writers are ranked and reviewed by clients so you can be sure you’re meeting a good match.
It’s a good option for clients seeking efficiency, and who know exactly what kind of content they want.
Pricing Plans
To receive content on iWriter, you must subscribe to different pricing plans.
These range from Elite Plus at $0.08/word to Premium at $0.02/word.
Each package offers up to 10k words, free proofreading with unlimited revisions, a variety of export options, your own dashboard, and direct contact with your writer.
Pros
- Quick writer-client connection
- Affordable price packages
- Large selection of writers
Cons
- Not all writing is for SEO
- You have to pay $0.05/word more for direct writer contact
- No guarantee that writers are expertly trained in content marketing strategies
SEO Butler is an affordable content writing service that offers stellar pieces by SEO-trained authors.
The site works with Surfer SEO to offer a variety of content types to help your site or business rank better and better.
Key Features
SEO Butler offers guest posts, buyer guides, product descriptions, and regular blog posts. Among other things.
From there, the options are highly customizable, including setting for a suggested title, industry niche, tone of voice, audience, and more!
The main feature that sets SEOButler apart from other content marketing services is the purchase style.
Instead of pricing content based on quality, like star rankings, it’s priced according to the type of content you need.
Thus, all content is highly ranked on the star system.
Pricing Plans
All pricing is dependent on the type of content you need.
SEOButler takes factors like word count, audience, tone, keywords, and more into account to decide the price.
A 3000-word blog rings in at $210.
Pros
- Quality content, regardless of cost
- Surfer optimization
- Bulk content orders available
- Most content is delivered within 6 business days
Cons
- Limited number of edits available
- Limited help deciding which type of content you need
Compose.ly offers the perks of an in-house writing team, on an as-needed basis.
The company has known success with brands like mailchimp, where they increased their organic traffic by 49%.
Key Features
You can request a sample from Content.ly to get a good idea of the type of writing you’ll be receiving.
You can receive content in a range of industries due to a large writer team with a variety of specializations.
To work with Compose.ly, you can reach out on their website with your requests, and then they’ll recommend the best strategy for you.
Pricing Plans
Compose.ly services start at a flat rate of $999/month for a managed content service.
For a-la-carte content writing, a 2500-word blog costs $375.00.
Pricing details are then established according to your growth goals and content requests.
Pros
- Writers are experts in a variety of industries
- Content is keyword optimized and ready to publish immediately
- Blocks of content available as needed
Cons
- On the pricier side
- Consultations required to configure details of pricing and content delivery
What Are Content Marketing / Writing Services?
Content marketing services are companies that work with clients to produce different types of content to boost their internet presence, web traffic, and business growth.
Content writing companies specialize in creating custom content such as blog posts, articles, press releases, white papers, web pages, and social media posts.
The content is written by professional writers who understand how to market a business’s message to potential customers.
Writers with web content writing services often use SEO (search engine optimization) techniques to ensure their content ranks high in relevant search results.
Content writing companies typically tailor their offerings to match a client’s specific needs.
If you’re in the market for web content but aren’t sure what you need, these companies can often help.
However, we have articles (1, 2, 3) that can help you narrow down your needs as well.
How Should you Choose The Best Content Writing Services?
We’ve shown you a pretty extensive list. How will you know which to pick?
Every content marketing service we’ve discussed today is worthy of your business.
In general, here are some factors to keep in mind before you publish content from a service on your site.
Is The Content Good?
Can you confidently stand by the content?
Beyond technical aspects like spelling and grammar, the content you publish should be valuable to your audience.
Not just search results.
A combination of well-written, thought-provoking, informative qualities with SEO keywords is the best-case scenario for your content needs.
How’s the Spelling & Grammar?
Duh.
You don’t want to be publishing content that doesn’t look like it’s ever seen an edit.
Sites like Grammarly can help you ensure your content is going to be educated and sensible by the time it hits your site.
Are the Articles Written by a Native English Speaker?
For any language you’re publishing in, we’d recommend looking for a native speaker.
If you’re publishing in English, a native speaker will have the command and nuance of the language to ensure you’re coming across as transparently as possible to your audience.
This is especially true when discussing highly technical or conceptual ideas.
How Fast is the Turnaround Time?
If you don’t need content for two weeks, good for you.
But that’s rare.
Make sure whichever service you’re using offers a turnaround time that suits your needs.
How Good is the Customer Service?
You should feel comfortable asking questions, following up, and asking for edits if need be.
A reliable content writing service will make it clear that you’re part of the process. As you should be!
How Good Are The Testimonials?
Reading reviews is a great way to get a sense of what type of service you’re dealing with.
Trust your fellow clients. They have no reason to lie.
What Are The Benefits of Professional Content Writing Services?
Content writing services offer quality content without any grunt work on your end.
Professional content writers can create engaging and informative content that is perfectly tailored to your specific needs at a fast rate.
This means you’ll save time you could be using to boost your business in other ways.
Or, if you don’t like writing or content creation, you can save the boredom and still achieve high-quality work.
With the help of these services, you can easily reach more people and attract more customers to your business.
Now You Decide
Which company will it be for you?
Content writing services are a great way to ensure your website or blog posts have the quality and freshness needed to stand out, with minimal time invested on your part.
The companies we’ve shared can provide you with experienced writers who will do their very best (and believe us, they’re the best!) to help your business thrive.
Don’t overlook the potential benefits that come along with utilizing an experienced content writing company for your next project!
