November 17, 2022 Last updated November 22nd, 2022 79 Reads share

Link Building Benefits: 13 To Consider

Using link building to improve a website's SEOImage Credit:

Link building is one of the most common ways for websites to improve search engine optimization (SEO).

This marketing strategy is when other websites link back to your website.

Typically, building links is done between websites in the same niche that discuss similar topics or sell similar products.

When you properly utilize link building strategies, there are an array of benefits for your business.

If a website fails to consider link building, its domain authority drops, traffic decreases, and overall online performance suffers greatly.

This blog post inspects the various benefits of a link building campaign and why your website should implement a link building strategy as soon as possible!

So, What Are the Benefits of Link Building?

If you’re wondering whether or not finding quality links will actually help your website, this post covers the most significant benefits of a link building campaign.

Here are the top 13 reasons link building campaigns are well worth the investment!

1. Improve Search Engine Rankings

Improving a website’s Google search engine results is why businesses use link building strategies.

When high authority sites link back to your web page, it shows Google and other search engines that your website is relevant.

Additionally, quality backlinks offer useful context for search engines when ranking websites on a specific topic.

For instance, if an organic health site were to link juice products to your all-natural smoothie supplies site, it would tell search engines that your page has authority on a relevant subject.

When a web page has high domain authority with links to relevant pages, your site will appear higher on the search engine results page.

As a result, people are more likely to find and visit your website!

2. Increased Website Traffic

The main goal of all web pages is to acquire more organic traffic.

More website traffic is one of the biggest reasons businesses implement link building efforts. 

That said, the more often other sites link to your own site, the more opportunities you have to get clicks from that site’s users.

In turn, you’ll experience more website visitors noticing your content and products.

This digital marketing strategy also contributes to a boost in your site’s domain authority.

When your website improves its DA, Google and other search engines view it as more trustworthy and legitimate.

The result? Higher search engine rankings and, in turn, more traffic.

If you’re looking to get more visitors to your website, a link building strategy is one digital marketing strategy you must look into!

3. Build Credibility With Your Audience

Another one of the benefits of link building is that it helps improve your website’s credibility in your business’s niche.

For instance, when quality websites people trust have high-quality links to other pages, visitors are more inclined to trust those links.

In turn, the link building leads to more people visiting the web pages that authority websites link to.

As you can imagine, linking websites improves credibility and reputation.

Therefore, you want to obtain as many website links as possible.

Naturally, building backlinks with quality websites that more people trust is much more effective than having internal links on sites with less credibility.

4. Build Website Domain Authority

Domain authority (DA) is one of several SEO metrics that link building strategies help improve.

DA is a search engine ranking score that Moz developed, predicting how likely a website will rank in search engine result pages (SERPs).

But what is a good domain authority score?

  • Scores between 40-50: Average
  • Scores between 50-60: Good
  • Scores 60 and higher: Excellent

Some of the popular site metrics Moz uses to obtain accurate domain authority results include the following:

  • Domain Rating
  • URL Rating
  • PageRank
  • Alexa Rank

Domain Rating

Ahrefs’ domain rating tool tells search engines in-depth information about your website’s backlink profile.

There are two factors Ahrefs’ domain rating tool considers.

  1. When a particular domain’s rating is higher, there’s an increased transfer of “link juice” to linked domains.
  2. The source domain divides its rating equally between the domains it links to. So, it’s better if a domain only connects to a handful of other domains instead of thousands.

URL Rating

URL rating is a little different than DA.

Still, it is essential to consider when you’re trying to rank higher on search engine results pages.

URL rating is a page-level ranking, while domain authority is a domain-level metric.

So, URL ratings vary based on a specific URL on your website instead of ranking the site as a whole.

The strength of a page’s URL profile is based on a 100-point scale, with a higher number indicating a stronger page link profile.


PageRank is a Google Search algorithm that ranks pages for search engine results.

With that, PageRank counts the quality and quantity of links to determine the website’s importance.

Then, this calculation is used to position the web page in search engine results.

Alexa Rank

The Alexa Rank is an Alexa Internet ranking that acts similarly to other SEO metrics.

Further, the Alexa Rank relates to the importance and popularity of a website.

5. Build Brand Awareness

Use link building to increase brand awareness

No matter how professional your website is, you must attract visitors to sell products and increase brand awareness.

Effective link building strategies help more people interested in your niche find your web page.

The digital marketing strategy that works best to build brand awareness in today’s market is influencer marketing.

This type of link building is when companies use social media influencers to showcase their products.

Further, when a social media influencer posts about a product, they include relevant links to that particular product.

Therefore, the site gets more referral traffic and more sales.

6. Boost Referrals

Referral traffic is when your website sees visitors from other websites without them having to search for your business on Google.

Further, referral traffic is extremely valuable because it lets Google know that your website’s content is trustworthy, especially when people click links from high-authority sites.

Referral traffic is one reason it’s crucial to ensure incoming links are leading visitors to valuable pages on your website.

Essentially, you want to ensure a new visitor gets something valuable by clicking on the link to your website.

A boost in referral traffic also helps you attract your target audience to your website.

And the more traffic your website observes, the more likely you are to earn more sales!

7. Build Natural Links With Manual Link Building

One link building technique is building natural links, which offers natural promotion.

Manual link building means the links don’t appear as advertisements or paid recommendations.

Why does this matter?

A visitor is more likely to turn away from a linking website that appears as an advertisement.

Traditional ads feel intrusive and are more likely to interrupt positive experiences.

Therefore, manually linking shows visitors that there is valuable information on your website.

8. Increase Conversions

A website conversion happens when a visitor completes a desired action on your site, like making a purpose or subscribing to an email list.

All websites are designed to generate conversions.

One link building benefit is that your site will observe a boost in conversions.

Therefore, you’ll experience a boost in sales, more people signing up for your weekly newsletter, more users filling out a contact form, etc.

Whatever your website is designed to do, link building will help you achieve those conversions.

A great thing about link building is that these conversions occur with little to no work on your end of things.

The more backlinks that lead to your site, the higher chances you’ll notice more conversions.

9. Reduce Paid Ad Spend

Believe it or not, one of the benefits of link building is that it can help reduce your paid advertising expenses.

Developing quality backlinks can help your website earn passive income.

Passive income is money your website earns without you being directly involved in making it. 

So, when there are quality links connected to your website’s products and services, there are more chances for you to earn money from these links.

Your website can earn money by linking to quality content on outside web pages!

10. Lower Bounce Rates

Another essential detail of link building is a website’s internal linking structure.

Internal linking refers to a visitor navigating to various pages on a single website.

So, if someone clicks on a link on your website, they will be redirected to a different page that still belongs to your site.

Internal linking is critical because it helps keep your bounce rate low (which search engines look for when ranking sites).

A bounce rate is the percentage of users who visit a single URL on a website before clicking on a different site or closing the tab. 

Search engines view higher bounce rates as a negative sign because of the following reasons:

  • Users aren’t finding what they are looking for on the website
  • The website isn’t authoritative or relevant
  • The website isn’t helpful to visitors

Even one extra click to a separate page on your website helps lower bounce rates.

Therefore, internal links are critical yet often overlooked.

11. Better Content For the Web

Outbound and inbound links can offer a lot of value for website visitors (when done correctly).

Typically, a website link will highlight specific terms on a blog post.

The linking site then offers more information about the highlighted terms so readers can understand everything better.

By doing this, you can ensure the reader understands precisely what you’re saying without explaining every single piece in greater detail.

Linking to quality sites will promote more direct traffic and ensure your visitors understand everything in-depth.

Another great detail about linking to other websites is that readers aren’t forced to explore more if they don’t want to.

However, for website viewers that are interested, having genuine links to pages in the same niche is very helpful.

12. Better Trust Signals

Ensuring your website is one that is trusted provides immense benefits.

Fortunately, better trust signals are one of the numerous benefits of link building.

Trust scores go by several different names, including:

  • TrustRank
  • MozTrust
  • Authority Score

No matter what trust score your website relies on, these signals communicate with search engines and tell them whether or not users can trust your site.

Further, a website with a high trust score won’t be spam.

Rather, higher trust scores correlate with the following:

  • Valuable websites
  • A website that provides accurate information for its niche
  • A website with trustworthy content
  • A website with more authority

You want to develop a website that both visitors and search engines view as trustworthy.

Incorporating outbound and inbound links can help outsiders see your website as more trustworthy.

13. General Search Engine Optimization

The main benefit of link building is that it helps improve your website’s search engine optimization.

A high-authority website will always show up higher in search engine results.

Even if two companies offer basically the same products, the online business with more backlinks and better digital marketing efforts has better search results.

Overall, this makes it easier for new and repeat customers to find your business compared to other websites offering similar products or services.

Link Building Benefits Outside of Search Engines

In addition to improving your performance on search engine results pages, a good link building strategy will boost your personal benefits.

For instance, the benefits of link building include the following:

  • Relationship building
  • Improve sales skills
  • Networking in your company’s niche
  • Improve critical thinking skills

Relationship Building

Building relationships with other businesses in your niche comes with several unpredictable benefits.

Connecting with business owners who are like-minded can:

  • Help foster new ideas
  • Allow you to learn new skills from successful people

Typically, link building campaigns are a reciprocal relationship.

That way, both companies can experience positive results from building backlinks, like improving search results, gaining more referral traffic, and the other numerous benefits of building links.

As you can see, the benefits of link building stretch beyond business benefits.

Improve Sales Skills

As more people visit your website from the link equity you’ve built, you will usually start to observe a boost in sales.

Naturally, conducting an increase in sales will help you streamline the process more.

If you’re a new business, you’ve undoubtedly made a string of mistakes, some of which may have been with the sales process.

A website’s objective should be that the sales process is as easy for the customer as possible.

So, with link building comes more traffic and more conversions.

As you notice an influx in sales, you’ll be able to tailor the process to be easier on the buyer.

Also, the more you focus on link equity on other sites, the better you’ll get at placing links on the correct websites.

Link building will introduce you to an array of companies and websites in your brand’s niche.

The more often you place links on other sites, the more opportunities you get to observe which links are performing best.

As you get better at placing links on websites that serve you best, you’ll get better at making sales to your target audience.

Networking In Your Niche

Link building with a website that has high domain authority provides a networking opportunity.

Connecting with similar businesses in your niche shows outsiders that your company is legitimate.

Also, networking with other companies can lead to more opportunities that help expand your business.

Whether another website promotes one of your products or offers to share your website with their social media followers, you never know where networking can lead to.

Who knows, a prominent social media influencer might want to buy and promote one of your products.

Or, you could form a connection with a manufacturer that helps you get another product on your website.

An organic traffic boost and higher domain authority scores are certainly benefits of link building.

However, forming genuine networking opportunities is a huge pro that comes with quality inbound and outbound links.

Improve Critical Thinking

Lastly, link building will help improve your critical thinking in relation to your business.

However, you’ll only get better at critical thinking if you take the time to track how well your links are performing.

Some link building campaigns won’t produce the results you want, and that’s okay.

The important thing to do is learn from your mistakes.

Was the link placed on a website that wasn’t quite in your niche?

Did you link to a trustworthy site?

Is the content on your website high-quality and valuable to visitors?

These are some important questions to consider that will help you get better at link building over time.

Still, the process of actively analyzing and reflecting on your link building techniques helps you develop a stronger website and improves critical thinking skills.


The number of reasons you should start a link building campaign as soon as possible is overwhelming.

Some of these benefits include an increase in web traffic, more social media followers, a higher DA, and more connections with other businesses in your niche.

Overall, link building is a great way to help search engines know that your website is trustworthy and contains valuable information.

So, don’t waste any more time!

Start thinking of your next link building plan right away and watch your website flourish.

Chaz Michaels

Chaz Michaels

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