Local SEO has become increasingly important in recent years, with businesses looking to enhance their visibility and reach more local customers.
Having a strong local SEO strategy is essential for any business that wants to grow, but it can be difficult to know where to start.
With Google changing part of its algorithm on a daily basis, it’s an impossible task to keep up with everything you need to follow to find the best local SEO.
That’s why I’ve combed through SEO Tools that have a history of producing strong results, not just for standard SEO but more importantly for Local SEO results, to show you what options are out there that will work best for YOUR business or website!
From keyword research and tracking tools to link-building and citation management software, these top-rated Local SEO tools will help you optimize your website, ensure your content is properly optimized for search engines, and measure your success with proper feedback.
What Are the Best Local SEO Tools In the World?
There is plenty to choose from when looking for the best Local SEO tools on the market right now. A lot can depend on what your needs are for your business or website.
Some of my top choices right now are Moz Local, BrightLocal, Yext, Whitespark, SEMrush, and seoClarity, among others. These have been chosen due to their comprehensive features and ability to deliver powerful results for local businesses or website owners looking to improve their online visibility.
Let’s take a closer look at each of these local SEO tools below.
Semrush Listing Management Tool
The first Local SEO tool we’ll look at is Semrush Listing Management Tool.
You may be wondering, what is a listing management tool?
First things first, local listing management is used for checking and updating business information, such as
- Business name
- Phone number
- Address
- Website
As you can see, this is some of the most vital information for any potential customer trying to track you down, so it’s in your best interest to make sure that information is current and up-to-date at all times!
Semrush is a powerful all-in-one SEO platform that helps businesses optimize their websites for search engines. It has a range of features and local SEO services to help your business.
The tool allows businesses to track their local listings across a range of different platforms like Google’s My Business (GMB), Facebook, Bing, Apple Maps and more.
This way, it makes sure that all-important business information is always accurate.
Key Features
There are several key features when looking at Semrush’s listing management tool that is key to keeping your website running smoothly as far as Google analytics is concerned.
- Automatic NAP Management NAP management will keep all your relevant contact information, such as name, location, phone number, etc, up to date on all listings from one spot.
- Google Business Profile Integration This will connect your google business profile and sync all the data to useful listings like Facebook.
- Track your Brand Reputation This will analyze the tone of reviews you’ve received across 70 different directories.
Pricing Plans
The pricing is a subscription-based cost. They have two different cost structures for the listing management tool.
- A basic location costs $20 per month for each location.
- A premium location costs $40 per month for each location.
Pros
- Streamlines the process of updating contact information
- Upload pictures & photos to make connections with local customers
- Improves your local SEO
Cons
- Maybe a bit pricey to list more than a few locations for small businesses
- You can cancel your subscription with a full refund only within seven days
- Small local businesses that are new with few reviews may not get as much value
Yext
The next Local SEO tool is Yext. Yext is a massively popular SEO tool that is used by some of the biggest brands you can name.
Yext is a local search engine optimization (SEO) tool that helps businesses get found online & manage their online presence to drive more leads, customers, and brand recognition.
It provides a powerful suite of tools for local business owners, including listing management, review monitoring, analytics, reporting, helping to understand link building, and much more!
Key Features
- Listing Management: Yext’s Listing Manager helps businesses keep their listing information up-to-date and consistent across more than 100+ global directories, review sites, search engines, and GPS mapping systems.
- Social Media Monitoring: This feature will monitor your social media profiles for any changes or updates to ensure that you protect your brand.
- Analytics & Reporting: Yext provides a comprehensive set of analytics and reporting tools to help businesses track their performance over time. Some of these tools are conversion tracking, report builder, and review analytics.
Pricing Plans
There are numerous pricing plans for Yext, but you can first take advantage of the free trial opportunity. Once you get past the free trial or skip it altogether, there are different plans that can be bought annually. Each price depends on the package and features.
Pros
- Can manage multiple locations at the same time.
- Integrates with many social media sites for easy updates.
- Access to multiple analytics tools for detailed reporting.
Cons
- Yext is one of the most popular tools used for local SEO. Because of this, it may seem a little overwhelming.
- Yext will require some technical know-how in order to get the most out of it, as it can be quite complex.
- Yext can be expensive, especially if you will be using multiple local review sites.
Birdeye
Another Local SEO tool on the list is Birdeye. Birdeye allows businesses to get found, manage reviews, and drive word-of-mouth marketing from one platform. It also provides insights into customer sentiment and feedback.
Currently, Birdeye is being used by over 90,000 local brands and businesses, so it is a very trusted local SEO tool.
Key Features
Birdeye has no shortage of features that can be used for your business, big or small. Certain features available through Birdeye are
- Messaging- Birdeye messaging allows businesses to communicate with customers or coworkers through text, social, web chat, and more.
- Benchmarking software- This gives business access to competitor’s public data from over 150 review sites, 300M websites, social channels, blogs, etc.
- Compare Products – You can compare products or services with competitors at even small local levels.
- Pages- Landing pages that are crafted by Birdeye to match your brand and website for a local search.
Pricing Plans
Birdeye had a closed-off web page only accessible by inputting some personal information.
Pros
- Experience working with many different industries
- A payment-by-text software for quick, reliable payment
- Birdeye seems to have made a market for itself with local businesses
Cons
- Hiding their prices behind an informational pop-up
- Some customers may not be comfortable with their payment-by-text system
- Limited integration options overall
brightlocal
Brightlocal is a local SEO tool that helps businesses get found online. It provides a suite of features like listing management, citation tracking, reporting and analytics, review monitoring & response, and more!
Brightlocal prides itself on being the most comprehensive local SEO software to help you manage your business’s local SEO efforts.
Key Features
When it comes to key features, brightlocal isn’t short on options for your website needs.
- Local Rank Tracker- Helps your business know how it ranks on organic, local pack, and map results from Google and Bing. It helps find keyword possibilities to grow more local search visibility and traffic.
- Google Business Profile Audit- This lets you know where you’re falling short compared to your competition. Helps you understand areas that need to be improved to help local search rankings.
- Reputation Manager- Helps with every part of review management. Generate new reviews across dozens of sites to build more social credibility.
Pricing Plans
Brightlocal has an extensive list of pricing options you can take part in. There are cheap pay-as-you-go options for Citation Builder, which is $2 a site.
They also have monthly all-in-one options payment options from $29/month, $49/month, or $79/month, depending on your business needs.
Pros
- A wide variety of pricing options are available
- Provide a comprehensive list of online citations
- Monitoring online reputation
Cons
- The program can be hard to large and may be difficult to figure out
- You will need extra credits or have to pay for extras is fairly common
- Can't have multiple local listings in one Geo report
Moz Local
Our next tool that is great for local SEO is Moz Local. As a local SEO tool, Moz Local helps you take control of your entire local presence on the web.
It also helps you to ensure that all information about your business is consistent and accurate across multiple online sources such as Google My Business, Yelp, Apple Maps, Bing Places & more!
Key Features
Moz Local has plenty of features are your disposal to help your business grow a local presence. Some of these features are :
- Listing Management- Manage your online listings from a single dashboard. This includes address, contact info, hours of operation, images & more.
- Reputation management- You can track reviews from over 40+ sites across the web and respond quickly to any customer inquiries or negative reviews.
- Local SEO Audits- Moz Local will check your current local presence and optimize it for maximum visibility in the search results.
Pricing Plans
In terms of pricing plans, Moz Local has several options to fit your budget and needs.
The cheapest option is their Lite plan, which starts at $14 per month. This plan includes review monitoring, a data cleansing process, and Google & Facebook Integration, among other features.
Their Preferred plan starts at $20 per month and comes with everything the Lite plan does, plus reputation management and social posting.
Lastly, the Elite plan starts at $33 per month and has everything the Lite and Preferred plans have, plus additional directories submission.
Pros
- Works great for business listings
- Citation Builder is popular
- Works best for clients in the US, UK, & Canada
Cons
- Can be expensive if not used for a bundle of clients
- The Keyword volume can be lacking compared to other local SEO software
- Can be a steep learning curve for a beginner
Growthbar
Growthbar is a comprehensive local SEO tool that provides businesses with the tools and resources they need to make their local presence more visible.
It helps businesses boost keyword rankings, gain insights into the competition, track reviews, audit citations and analyze website performance on search engine results pages.
The intuitive dashboard makes it easy for businesses to manage multiple local listings from one place easily.
Key Features
What are some key features that Growthbar uses to help improve a website’s local SEO?
- On-Page SEO Audit Tool- This feature pulls signals from Google’s search engine results page (SERP) to suggest headline count, image count, Flesch reading score, and more.
- Blog Topic Generator- Through the use of keywords, Growthbar will generate unique blog ideas with titles that are Google-ready.
- Keyword Ranking Tool- Growthbar monitors SERP thousands of times a day to see how your keywords are ranking. Giving you the ability to update as many keywords as you want.
Pricing Plans
Growthbar has a “choose a plan and try it free for five days” option. Past that, they have several pricing plans for your business sizes.
Growthbar has Standard, Pro, or Agency for pricing and feature options. Standard is available at $29/month, Pro at $79/month, and Agency at $129/month. Check out the features available below!
Pros
- Growthbar is leaning toward AI Tools more than other local SEO tools
- Works well with agencies
- Growthbar can audit and even import existing articles
Cons
- Full refunds are offered, but only for a limited time of 7 days
- Backlink feature offers limited information
- Site inspector is more basic than other SEO tools
GeoRanker
Another option for local SEO tools is GeoRanker. It is a powerful platform that provides businesses with the tools and data to optimize their local presence.
GeoRanker’s main feature set includes things like keyword research, local SEO audit, SERP analysis, competitor analysis, link-building opportunities, and more.
It also has its own Local SEO Audit tool, which helps you identify high-value optimization opportunities.
Key Features
GeoRanker has plenty of features that take advantage of its own application programming interface (API) to help local search rankings. Some of these features are…
- Data Mining- GeoRankers data mining helps with image crawling, leads database, data as a service, and more. This will help your company receive unique results for local SEO.
- Local Rank Checker- Through keyword tracking, it will help you understand your local search rankings from any given city, area, or state so that you can adjust your local search marketing.
- Voice Search- This feature allows you to pull voice answers ranking data from Google voice search results. This is a unique tool to give you insight into another possible avenue of a customers local search.
Pricing Plans
GeoRanker may have one of the more expensive pricing plans for local SEO tools. However, it’s still a popular local SEO tool.
There are alternative pricing plans for solo features, but the general plans are the Pro for $99/month, Agencies for $249/month, and Enterprises at $490/month.
Pros
- No contract; you can pay as you go
- Support through email, live, or phone
- Discounts are given to non-profits
Cons
- May be better suited for larger agencies
- Pricing is one of the most expensive on the market
- Only available in English
Whitespark
Whitespark is another popular local SEO tool. It was designed to help businesses stand out in their online presence through local search engine optimization.
It gives you the ability to track reviews, audit citations, and analyze website performance on search engine results pages.
Key Features
Whitespark has a few features that can help a business get better results for a local search in their area. From SEO audits to finding keywords for link building, they have many ways to boost your local SEO.
- Citation Building- This feature will analyze your industry and build local citations for you. It is an automated process that takes a short amount of time to complete.
- Local Rank Tracking Tool- Track the rankings of your keywords in hundreds of cities at once. This tool also allows you to add competitor tracking.
- Local SEO Audit- Whitespark’s audit tool analyzes and evaluates your website against 200+ ranking factors for local SEO. It gives you a report on what needs to be done to improve your local search rankings.
Pricing Plans
WhiteSpark has a 14-day free trial, but beyond that, they have several pricing plans available.
On top of that, WhiteSpark has several free local SEO tools available as well, such as Review Checker, Local SEO Checklist, and Google Review Link Generator.
Pricing can also vary depending on whether you want tracking performed daily or weekly.
There are four plans available, small business, specialty, agency, and enterprise. We’ll give you the weekly pricing plans and leave the daily pricing plans down below!
- Small Business- $17
- Specialist- $35
- Agency- $70
- Enterprise- $140
Pros
- Aimed more towards small marketers and local businesses
- Reasonable pricing
- One of the more user-friendly SEO tools
Cons
- Can't connect to 3rd party platforms like Google Data Studio
- The free trial has very few features that clients would like
- The performance of Citation search can be a little slow sometimes
reviewtrackers
ReviewTrackers is a local SEO tool that helps businesses manage their reviews across multiple platforms. It also allows customers to respond quickly and interact with customers who leave feedback on their products and services.
With ReviewTrackers, you can monitor your brand reputation, identify optimization opportunities, and track performance metrics over time.
Key Features
ReviewTrackers has many features that come in handy when it comes to local SEO.
- Sentiment Analysis- This feature helps you understand how customers feel about your business and its products or services by analyzing text within customer reviews.
- Competitor Insights- Analyze competitors’ review scores and track their performance over time.
- Auto-Generated Reports- ReviewTrackers will generate customizable reports that showcase KPIs, trends, and insights into customer sentiment.
- Advanced Search Filters- This feature allows you to quickly find reviews by typing in keywords or using filters like date range, star rating, and more.
Pricing Plans
ReviewTrackers has a unique pricing plan model. They’ve taken the model “more is less” and applied that to their pricing plans. The more locations you have ReviewTrackers monitor, the cheaper it is for you.
- Monitor 1 location = $119/month
- Monitor 10 locations = $52/month
- Monitor 50 locations = $39/month
- Monitor 500 locations = $21/month
Pros
- Mobile app available on App Store or Google Play
- The dashboard is easy to use and comprehensive
- Great customer support
Cons
- Too expensive for small businesses that won't monitor dozens of locations
- Doesn't integrate into some other tools, such as YELP
- Rarely reviews won't show up on the review tracker
Synup
Synup is another great local SEO tool that helps businesses manage their online presence and get better results for a local search in their area.
It allows you to track your listings on hundreds of websites, edit content across multiple platforms, analyze competitors to gain insights, and engage customers through reviews.
Key Features
Synup is packed with features that make managing your local search presence easy.
- Listing Management- This feature allows you to manage, monitor, and update your business information across hundreds of Key Features and websites with just one click.
- Review Monitoring & Insights- Collect real-time customer feedback and review insights to help shape your local SEO strategy.
- Competitor Insights- Keep an eye on your competitors’ local search performance with analytics and insights.
Pricing Plans
Pricing plans vary depending on the size of your content orders. Check out the site for more details.
Pros
- Customer service is generally excellent
- Automates all notifications
- Gives reporting to clients and locations
Cons
- The homepage layout lacks information
- Pricing plans are nowhere to be readily seen
- The interface is a bit clunky
Advice Local
Advice Local is a local SEO tool that helps businesses improve their visibility in search engine results, manage reviews, and analyze competitors. It also offers automated daily reports to track traffic, review performance, and more.
Key Features
Advice Local has all the features you need to get better local search visibility.
- Review Management- This feature allows you to manage reviews across multiple sites and respond quickly to customer feedback.
- Competitor Insights- Analyze competitors’ performance over time to gain insights into their local SEO strategies.
- Analytics & Reporting- Advice Local provides automated daily reports to track traffic, review performance, and more.
Pricing Plans
Pricing plans vary depending on the size of your content orders. Check out the site for more details.
Pros
- Combined aggregator
- Provides white-label reports for agencies
- Can claim and submit directly to Google My Business
Cons
- You need to call to get pricing plans
- They don't create accounts/claim listings on all directories
- They use fixed lists, so you can't choose which sites to submit to
What Is a Local SEO Tool?
Local SEO tools are designed to help businesses optimize their websites for local search results, manage reviews, analyze competitors, and track performance.
With these tools, businesses can improve visibility in search engine results and gain insights into the effectiveness of their local SEO strategies.
Local SEO tools provide invaluable resources to businesses that want to make sure relevant local search rankings include their business!
What Should You Look for in Local Search Tools?
Local SEO is one of the most vital digital strategies a business can use to make sure they are being seen in their marketplace.
When looking for a local search tool, you should consider features such as listing management, review monitoring and insights, competitor insights, analytics, and reporting.
You should also compare pricing plans to ensure the tool is within your budget. Finally, read reviews from other customers to make sure that the customer service is good and the interface is easy-to-use.
What Are the Different Types of Local SEO Tools?
There are many different types of local SEO tools available, including Synup, Advice Local, Yext, BrightLocal, and Moz Local. Each of these tools has unique features and pricing plans to help businesses achieve their goals.
No matter which tool you choose, make sure it’s the right fit for your business by looking at the features, pricing plans, customer reviews, and other factors.
With the right local SEO tool in hand, you can ensure that your business is seen in local search results!
By doing comprehensive research and using the right tools, businesses can effectively optimize their websites for local search engine rankings.
Local SEO tools provide the resources necessary to help businesses achieve visibility in their local marketplace and remain competitive with local search marketing.
We want to know what you thought of our 11 best Local SEO tools. Let us hear your feedback, which tools you’ve used yourself, and what has worked for you in the past!
Local SEO Tools FAQ
Local SEO tools are designed to help businesses optimize their websites for local search results, manage reviews, analyze competitors, and track performance.
With these tools, businesses can improve visibility in search engine results and gain insights into the effectiveness of their local SEO strategies.
Simply put, Local SEO tools put worldwide marketing strategies to work for you around your very own block!
Local SEO techniques involve optimizing a website to make it appear in local search engine results. This includes optimizing content, keywords, link building, and more to ensure that your business appears in relevant searches.
Additionally, some Local SEO tools offer listing management services such as claim listings, update information on directories, and review management.
A local SEO example is a business that has optimized its website for local search engine results. For example, if you google “pizza delivery” Google SERPs will give you options around your location, based on local SEO tools.
The business can also claim listings on directories and manage reviews. The goal of this strategy is to make sure the business appears whenever the local population searches for your niche business!
This is a difficult question to answer since each business has different needs and budgets. However, some popular Local SEO tools include Synup, Advice Local, Yext, BrightLocal, and Moz Local.
Each of these tools offers unique features and pricing plans that can help businesses achieve their local search engine optimization goals.
Local listings management is a service that helps businesses manage their online presence across the many local directories, including Google My Business and Yelp.
This includes claiming business listings, updating information on the listings, responding to reviews, and more.
By managing listings across multiple platforms, businesses can make sure they are being seen in their marketplace.
Local listing works by helping businesses appear in local searches. This is done by optimizing content, keywords, and understanding link building to ensure that the business appears in relevant search results.
Additionally, businesses can claim listings on directories such as Google My Business and Yelp and manage reviews to improve their visibility.
Because it provides your business with a larger audience and makes sure that your local audience knows important details about you!
Local listing is an essential part of local SEO strategy and can help businesses increase visibility in their local market. Additionally, it helps to boost your credibility with customers as well as your search engine rankings.
By managing reviews, claiming listings on directories, and optimizing content for local searches, businesses can make sure they are seen by the people who matter.
