2 weeks ago Last updated November 22nd, 2022 72 Reads share

How to Find Keywords for Link Building

Finding the right keywords to drive traffic.Image Credit:

Link building is the most important factor when it comes to search engine rankings.

This critical SEO tool is essential for several reasons, the most prominent being that effective link building strategies drive more traffic to a website.

One factor that is tied to link building is keyword research.

But how do you know which keywords you should use to build links?

How much do keywords help in terms of SEO success?

Isn’t it hard to conduct an effective link building strategy?

This blog post will answer all your link building questions, including how you can find the proper keywords for your own website.

Also, this post aims to demonstrate that link building tactics are more manageable than they may initially appear!

Why Is Keyword Research Important For Link Building?

Keyword research is an integral part of link building for several reasons.

For instance, keyword research helps:

  • Boost your organic search traffic
  • Increase your backlinks
  • Increase your SERPs
  • Increase your content marketing

Search engines like Google will consider your site relevant and trustworthy when you use the right keywords with a thought-out link-building strategy.

The more links pointing to your site, the higher the chances are that Google will rank your site above others in your niche.

Keywords help improve your search engine metrics and, in turn, lead to a higher monthly search volume.

The tricky part of selecting the right keywords is that you want to make them as specific to your website as possible while only using a few words.

So, when people enter a search request on Google to find relevant websites, yours will show up in the search results.

Keywords are critical because they are what potential customers will be searching for on Google.

When your website contains the same keywords someone is searching for, your business will pop up ahead of other websites.

There are a few steps when implementing this link building technique, so it’s important you understand what your web page needs.

Keep reading to learn more about building links with quality keywords!

Before You Start Finding Keywords for Link Building

Prepare your website so you can find the best keywords.

Before we dive right into how to find keywords to build links, there are a few preparation steps.

You might be tempted to skip these steps and start acquiring links for your web pages.

However, taking the time to conduct link building strategies properly will pay off in the long run.

By following these steps, you will notice more improvements in your link building tools.

Additionally, you’ll find that finding keywords is one of the simple link building strategies (when you do it right).

With all that being said, here are three actions you should take before finding keywords for your link building strategies!

Audit Your Website For Opportunities

The first step to finding the proper keywords for your website is to perform an audit on your site.

Why should you conduct an audit?

An audit will help you quickly find keywords with the highest potential and best rank for your website.

Some of the most popular sites people use to audit their websites are Semrush and Ahrefs.

These companies audit your website by doing the following:

  • Evaluating current web content
  • Observing how to improve website content
  • Monitoring how to re-use relevant content

The previously mentioned research tools will also give you an idea about the search volume and ranking of specific keywords relevant to your site.

As you conduct a website audit, make sure you focus on identifying keywords and themes you can improve.

It’s also essential to always keep your website’s niche in focus, as this will help you remember which keywords and phrases will be most successful when building links.

Remember that utilizing and investing in SEO tools is definitely worth the money because they will make your job much easier (especially if you need to learn more about link building tools)!

Look For Easy Wins

Link building techniques can appear daunting, so why not take any opportunity to make your life a little bit easier?

While identifying the proper keywords to use on your website, take a step back and think of any simple ones you may be overlooking.

Again, the tools in the SEO community can help streamline this process.

For instance, Semrush has a keyword finder that shows you how a particular keyword performs on search engines.

Sometimes, the results will show suggested similar keywords that may rank slightly higher.

Pay close attention to these results because they might show you some keywords you didn’t think of initially.

Additionally, pay attention to when and how many times particular keywords have been searched for.

You want to use the keywords people are searching for most often.

Make a List of Competitors

Lastly, it’s essential to look at what your competitors are doing in terms of keywords they use and how their pages rank compared to yours.

Make a list of other sites in your niche and analyze the pages that search engines generate.

When looking at these results, keep an eye out for keywords, especially if they’re ones your website needs to be using.

If you want to dive a little deeper, you can also look into your competitors’ backlinks and see if their link building tactics are working.

Remember that websites that appear higher on Google’s search results have a higher domain authority and are likely to use effective keywords.

Several people overlook the value of learning from their competitors.

Use your competitors’ success with keywords and link building tactics to help propel your own site to the top of Google’s search results!

5 Ways to Find Keywords for Link Building

Now that you know the preparation that comes with finding keywords, it’s time to learn how to actually boost organic traffic with link building!

When you take the time to find the most effective keywords, your website’s SEO performance will skyrocket.

Let’s take a look at how to do this.

1. Find Linkable Keywords

When you want to build links that will help your website get noticed by your target audience, the first thing to understand is how valuable keyword selection is to the process.

But how to even start to find linkable keywords?

Here are three simple steps that will help you find well-performing linkable keywords!

Use Your Keyword & Statistics

After picking out a keyword phrase, you want to know how it performs before throwing it alongside your website’s content.

Doing your research and seeing how search results rank a particular keyword will save you a lot of time in the long run.

Additionally, it will ensure you’re using the best link building practices available.

Use special keyword software to investigate how the desired keyword performs on the Internet.

Further, these software services are incredibly intuitive.

Simply type in the keyword you wish to use, hit “Enter,” and observe the statistics associated with your search.

There are three metrics to consider when looking at keyword performance, which include:

  • Interactions
  • Traffic
  • Auctions

These metrics show you how a keyword currently performs on other sites using it.

By taking the time to evaluate these statistics, you can acquire links with more authority.

Use Your Keyword + Trends

Another statistic keyword software shows you that holds a lot of value are the trends associated with that keyword.

For instance, the search results will show you how often the searched-for keyword is being used on the Internet.

The more often people search for a keyword tells you that it is a keyword worth using.

More valuable pages will use keywords that are trending to take advantage of people searching for a particular piece of information, service, or product.

Still, as you observe keyword trends, make sure you can naturally link them to your website.

You want great links associated with your site’s niche so your site is relevant.

Scope Out Your Competition

The importance of scoping out your competition cannot be overstated.

By observing what your competition is doing in terms of keyword selection, you can acquire valuable knowledge that you can use for your site.

Most site owners fail to recognize the importance of learning from your competition.

Take note of what your competitors see as link-worthy content and the keyword associated with a good link.

To do this, type your keyword into a search engine and see which websites pop up first.

Then, look at the anchor text these sites use to generate links.

This information is a very good indicator of what you should be doing on your site.


2. Find Keywords Within Striking Distance

Learning how you can find keywords within striking distance is quite simple.

Fortunately, there are several programs available that will provide you with the information you need to find striking-distance keywords.

Here are the three steps that will make sure you find keywords within striking distance!

Step 1: Check Your Traffic

The first step in this process is to see how your keywords perform and what kind of traffic they generate.

By looking at a keyword’s traffic, you get a complete story about how it is performing.

More specifically, you want to evaluate the following data points:

  • Click-Through Rate (CTR)
  • Bounce Rate

Click-Through Rate

The click-through rate tells you if your content matches the keywords and search queries you are targeting.

So, a high CTR means there is an excellent match, while a low CTR tells us the opposite.

CTR measures the number of times people click on the keywords you are using.

When you are using the right keywords and anchor text, visitors are more likely to click on your links.

Bounce Rate 

Bounce rates indicate the percentage of people that leave your site after only viewing one page.

Therefore, you want to have a lower bounce rate.

If your bounce rate is higher, your site’s landing page isn’t giving visitors what they are looking for at that moment.

Adjusting your keywords, advertisements, and overall website content should help you achieve a lower bounce rate.

So, when looking for keywords, you want to be as specific to your niche as possible.

That way, people searching for particular services or products find exactly what they need on your site.

Step 2: Edit the List to Include Keywords on the Second Page

After searching for keywords with the best traffic for your website, it’s time to look at keyword rankings.

Look for keywords on the bottom of the first page of results or within the second and third pages.

By looking at keywords on the second page, you will find words and phrases that aren’t so overused that your site will get lost in the mix.

Additionally, these words aren’t too specific to the point where no one is searching for them online.

Of course, it can still be worthwhile including keywords on the first page of results because top-ranking pages use them.

However, it’s essential to use keywords on the second page to differentiate yourself from the pack a little more.

Step 3: Filter the List, Update the Content

Lastly, you need to filter the list of results to ensure you’re using relevant keywords that match your site’s niche.

When filtering the results list, take note of the search volume associated with a keyword.

The goal of using keywords is to increase your organic traffic and not only to improve your search ranking.

Organic link building means that your site addresses questions people are asking.

When finding striking-distance keywords, a good practice is to look for ones with a low rate of search competition and a high search volume.

After you have found these words, search for pages that rank for them and identify ways to optimize them in your site’s content.

Also, if this seems outside what you’re capable of, there are SEO experts that will do all the work for you!


3. Find Keywords that Can Drive Qualified Referral Traffic

Referral traffic is when people come to your website from a different site rather than from Google.

Users find your website because there will be a high-quality link on the other site.

Further, this type of traffic is important because it sends your target audience to your website from another trusted website.

This, in turn, gets your content in front of more people, eventually leading to more sales. 

But how do you find keywords to place on sites linking to your website?

Creating a guest post is one effective way to drive more traffic from other websites.

A guest post is an article you write related to your products or services on your site that is then posted on a different site.

As you can imagine, posting on external websites helps significantly when you want to direct people to your own content.

Step 1: Find Competitive Articles that Rank

Step one is focusing on website articles that are related to your site’s niche.

For example, if your website sells fitness equipment, you want to avoid paying for a guest post on a pet product review site.

When you find articles that rank highly, it tells you that content creation will be much more effective and lead to more traffic.

To find competitive articles, use a keyword associated with your website and see which sites appear at the top of the list.

These are the sites that are associated with your niche.

Step 2: Reach Out & Ask for a Link

After identifying competitive sites, contact the person in charge of the website and request a guest post.

When you ask for a link to your own content, try to be persuasive and respectful while including the following information in your message:

  • How your website is related to theirs
  • What your company’s mission is
  • Why a guest post would bring value to their site

Identifying and contacting various websites can quickly become time-consuming.

Fortunately, there are companies that help with organic link building and will do all the work for you!

Further, these companies will reach own to external websites, create valuable content, and secure guest posts for you.

That way, you can focus on your business and not on earning links and guest posts.

Buying links and guest posts is a simple way to speed up the process of earning more website traffic.

Note: Make Sure These Aren’t Competitors

One critical detail to keep in mind while searching for guest posting opportunities is to ensure the sites you reach out to are not competitors.

Reaching out to competitor websites is likely a waste of time.

And even if a competitor allowed you to create linkable content to your landing page, you would observe less traffic than you want.

Instead, look for high-quality sites related to yours, not ones that sell the same products.


4. Find Keywords & Write Great Content

Finding keywords and then using those while writing quality content is another way to drive more people to your site.

By doing this, you avoid spammy link building techniques and build links with relevancy and domain authority.

Step 1: Find a Rankable Keyword

Naturally, the first step is finding a rankable keyword.

There are a number of ways to find a rankable keyword that will fit your website’s niche.

The most efficient way is to use keyword software.

Various platforms offer keyword software, which will help you build links pointing to your site.

When considering keywords, make sure you choose those with good overall performance.

Also, try to use keywords that are as unique to your website as possible and still have good search results.

You don’t want to use a keyword that is so general Google Analytics won’t separate your site from the pack.

But you do want to use words and phrases that people search for and describe your products or services perfectly.

Step 2: Write an Article About that Keyword/Topic

After finding a keyword, your next step is creating content about that keyword or topic.

The content should be of high quality and provide value to the readers.

It’s important that you use your keyword phrase several times throughout the article, but don’t overdo it.

Including too many keywords can reduce the overall quality of your article and cause Google to penalize your website for keyword stuffing.

Including as many external links in your article as possible is also a good idea.

These are links from other websites that will add authority to your article and bring more credibility to your website.

The better the quality of the external sources, the higher rankings you can achieve for the keyword in question.

Step 3: Launch a Manual Link Building Campaign

The third step is launching a manual link building campaign.

A manual link building campaign requires that you reach out to websites and blogs related to your website’s niche.

First, look at the websites that you have identified as competitive articles while researching your keywords.

Reach out to these sites and ask if they would be willing to publish your article or include a link back to your website.

If the website agrees, your content should be included in their site and have a link pointing back to yours.

The process can take some time because you will need to research different sites, contact them, and wait for their response.

However, with enough persistence and effort, it will eventually pay off.

Step 4: Rank That Article & Get Natural Links

Once you have launched your manual link building campaign and included your website’s link in the article, it is time to rank it.

You can do this by optimizing the content for SEO, using social media platforms to promote the post, and tracking analytics to see how well it does.

The more visibility a post has, the more natural links it will get.

Optimizing your post for SEO and promoting it on social media can increase its visibility and thus provide more natural links to your website.

This is a great way to rank an article and get more organic links without resorting to black hat techniques.

In conclusion, ranking an article and getting natural links is a worthwhile endeavor, as it can help you drive more traffic to your website.

Follow the steps outlined in this article, and you will be well on your way to achieving success!

5. Use Link Building Services

Using FATJOE to find the best-performing keywords.

If you are already incredibly busy running your small business, it may seem like building links and finding keywords is out of the question.

However, finding keywords and using link building tools will only help expand your business.

Therefore, you must recognize the importance of identifying keywords!

Step 1: Find the Link Building Service That’s Best for You

Numerous services assist in building effective link building strategies.

Finding the best one varies depending on what your goals are for your website.

Some of the best services for finding and using keywords to drive traffic are FATJOE and Rhino Rank.

Step 2: Choose Your Plan

Use Rhino Rank's services to add curated guest posts with linkable keywords.

After selecting the service that will best help you reach your goals, it’s time to choose a link building campaign.

Fortunately, companies like FATJOE and Rhino Rank offer flexible pricing plans, so you can implement effective content marketing and link building without breaking the bank.

If it’s your first time using a link building service to help you find keywords, it’s better to start small and adjust your plan later.

Step 3: Review Your Results

Link building strategies are only effective if you learn from their results.

Therefore, reviewing your campaign’s statistics regularly is essential because you can identify what needs to be adjusted in the future.

Look at which keywords and anchor text are getting the most attention.

Additionally, make sure you evaluate if the links pointing to your website are what people are searching for.

Switching up your keywords is feasible, but only if you understand which words aren’t providing the best results.


Tips for Finding Keywords

Finding keywords on your own can be a time-consuming process.

Fortunately, there are an array of tools available that help make this process much quicker.

Here are two of the best tips for finding the right keywords for your link building opportunities!

Tip 1: Use a Keyword Research Tool

Utilizing keyword research software is an excellent way to find reliable, top-performing keywords for your website’s niche.

Some of the most commonly used keyword research software programs include:

  • KWFinder
  • Semrush

When using one of these programs, the first step is determining a “seed keyword.”

This seed keyword will help you discover more ideas for other words and phrases that will help drive traffic.

Further, a seed keyword helps you take a generic idea (one that is too broad to be competitive) and dial it into something useable for your SEO needs.

After entering your basic keyword, the keyword software provides you with a list of the following information:

  • A list of related keywords
  • The keyword difficulty
  • The search volume associated with that keyword (along with trends)
  • A SERP preview (which sites rank best for that keyword)
  • The domain strength and number of backlinks to top sites with that keyword have

From that point, you can use the research tools to find the best keywords for high-quality links.

This process may involve a little time because you need to dial in on the search volume and keyword difficulty you would like to implement.

Still, using software is a much faster way to build quality links with quality keywords.

Tip 2: Use Google Suggest

Use Google auto search to find linkable keywords.

Another way to look for keyword ideas is to use Google’s auto-suggest feature.

Although this technique is a little more time-consuming than if you were to use research software, it still provides valuable results.

To use Google’s auto-suggest, go to Google’s site and start typing in a seed keyword idea you thought of earlier.

Then, look at the suggestions that pop up.

All the suggestions Google presents are things other people are searching for, which may inspire new keyword ideas.

As you’ll quickly realize, this method involves a lot of trial and error.

Some phrases you may initially think are popular may turn out useless, and other keywords might surprise you.

Also, try placing your cursor at the start of the term you are searching for.

By doing this, you’ll be able to see queries that end with your keyword instead of ones that start with it.

This provides you with even more options for keywords!


What Are Your Strategies?


These are just a few tips for finding the best keywords and link-building campaigns for your website.

Of course, the best keywords vary depending on your website’s niche and the products or services your business sells.

Also, keep in mind that you probably won’t identify the best-performing keywords on your first try, and that’s okay!

Although the process of trial and error may be frustrating at first, make sure you take notes of everything you learn by failing, as this will help ensure you don’t make the same mistakes twice!

Do you have any strategies that you rely on to find keywords or build links?

We’d love to hear them! Share your ideas in the comments below.

Finding Keywords for Link Building FAQ


What is keyword link building?

Keyword link building is a process of finding and targeting the right keywords to create content or reach out for links. The goal here is to rank higher in search engine results pages (SERPs) by getting quality backlinks from relevant websites. This will help drive more qualified referral traffic to your website, which can lead to increased sales and brand awareness.

Why are hyperlinks important for targeting keywords?

Hyperlinks are important for targeting keywords because they act as a bridge between webpages. They tell search engine crawlers what the content of each page is about and how it’s related to other pages on the same website or other websites. A strong hyperlink structure that uses relevant anchor text to link from page to page helps Google understand the context of each page, resulting in better rankings for pages that use keywords in the links. This makes it easier to target specific keywords and increase visibility for those terms. Additionally, it helps create a positive user experience, as users can easily navigate from one page to another related one.

What is the importance of link building?

Link building is important for websites because it helps to improve search engine rankings. By having quality backlinks from relevant websites, your website will be seen as more authoritative and trustworthy by search engines, which can result in a higher ranking. Additionally, link building drives referral traffic to your site, increasing visibility and brand awareness. Finally, link building can make it easier for potential customers to find your website and learn more about your company, which can lead to increased sales.

How do I find keywords for link building?

Finding keywords for link building involves researching potential keywords and analyzing how competitive they are in order to determine which ones will be most beneficial. You can use research software or Google’s auto-suggest feature to find keyword ideas, then analyze the search volume, keyword difficulty, and relevance of each term. By doing this, you’ll be able to create a list of keywords suitable for link building. Additionally, you should consider other factors, such as user intent and competition, when selecting your target keywords.

How do you use keywords in a URL?

When creating URLs, you should use relevant keyword phrases that are related to the content on the page. Additionally, it’s important to keep URLs short and easy to remember, as long and complicated ones can be difficult for users to type correctly or find from a search engine. You can also use hyphens to separate words in your URL, as this helps search engines better identify each word in the phrase. Finally, avoid using too many parameters or special characters in URLs, as they can disrupt a user’s experience and make it difficult for crawlers to read them.

What Are Some Link Building Strategies?

Link building strategies involve creating content, reaching out to influencers and websites for mentions, or using tools such as HARO to get publicity. Additionally, creating videos, infographics, and other visual aids can help you attract more attention and links. You should also consider link reclamation and broken link building methods to improve your website’s SEO.

Why Do Search Engines Care About Keywords?

Search engines care about keywords because they are used to identify relevant content. By using keywords, search engines can accurately match a user’s query with the best pages related to their search terms. Additionally, keywords help search engines determine the authority and trustworthiness of a website since relevant sites will usually use them in their content. Finally, using keywords in link building helps create a strong website architecture by tying together related pages, which can improve rankings for those keywords.

Chaz Michaels

Chaz Michaels

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