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Using SEO tools is a critical aspect every business should consider when selling products and services online.
Google Analytics considers several SEO metrics, so it’s essential to understand how to improve your Google search results.
But with so many SEO programs available, how do you know what the best SEO strategy is for your business?
In this blog post I review the best SEO tools available, along with frequently asked questions about ranking higher on search engines.
Why trust me? I ran an SEO agency that I scaled and exited using these tools.
What Are The Best SEO Tools In The World?
An SEO strategy helps several aspects of your business, including:
- Increasing organic traffic
- Improve domain authority (DA)
- Improve rankings on search engine results pages (SERPs)
Whether you’re a small business looking for a free SEO tool or a large-scale company looking to advertise to your target customer, the best SEO audit tools help you achieve your goals!
Here are some of the top-ranking companies that help improve SEO performance!
Semrush is at the top of our list as one of the best SEO tools in the world.
This all-in-one digital marketing toolkit helps businesses:
- Optimize their website and content
- Find keywords
- Improve visibility on Google search results and other search engines
- Track campaign performance
- And more!
By leveraging Semrush’s comprehensive set of features and best practices, you can ensure your website is optimized for the best possible performance.
With Semrush, you can also monitor competitors, create content strategies to stay ahead of the competition, and make sure all your pages are performing at their best!
- Keyword research helps you think of keyword ideas and which are the most popular
- Advertising research helps you target local SEO-specific ad campaigns
- Ability to see competitor product listing ads and feeds
- You can see your website’s search traffic and online performance
- Ability to see SEO rankings against local competitors
- Pro: $119.95 a month
- Guru: $229.95 a month
- Business: $449.95 a month
Each plan varies based on the number of projects, keyword ideas, and results per report.
Also, Semrush offers add-on services like:
- Additional users ($45 a month per user)
- Semrush Trends ($200 a month per user)
- Agency Growth Kit ($150 a month)
- ImpactHero ($200 a month)
Ahrefs is an online SEO tool that helps businesses improve their rankings on search engine result pages (SERPs).
This best-in-class program offers industry-leading insights and metrics to help you optimize your website, track performance, and maximize conversions.
Ahrefs also has one of the largest keyword databases and crawls more web pages than any other SEO tool!
- Audit your website with Ahrefs’ Site Audit feature to identify potential issues and opportunities
- In-depth keyword research tool to find best-performing keywords
- Track competitor SEO performance over time
- Advanced reporting features to measure the success of campaigns
- Monitor outbound links
- Lite: starts at $99 a month
- Standard: starts at $199 a month
- Advanced: starts at $399 a month
- Enterprise: starts at $999 a month
With Ahrefs, you can get a 60-day free trial if you purchase an annual plan instead of paying monthly.
Jasper is an AI content platform that uses natural language processing (NLP) and GPT-3 AI to create custom content in a matter of seconds.
That said, you can use Jasper to create, promote, and measure the following types of content:
- Web copy
- Blog posts
- Marketing campaigns
Jasper is an SEO tool that makes it incredibly easy to write quality content that considers search engine optimization.
Additionally, Jasper comes with several pre-made templates, Boss Mode (which allows bulk content creation), and multiple language support.
Jasper is an on-page SEO program that can help your website rank higher on Google’s search results.
Some of the key features that make SEO efforts easier with Jasper include the following:
- Google Chrome Extension allows you to write content directly from the browser
- Templates make it easy to generate technical SEO content
- Boss Mode will enable you to create content in bulk
- Ability to create content in 20 languages
- Ability to integrate Surfer SEO to get related keywords
- AI Art and Visuals allow you to place images in your blog posts and web copy
Jasper offers a free trial period to see if the program is compatible with your business.
With Jasper, you pay based on the number of words you need to create content.
There are three pricing plans:
- Starter: $40 a month
- Boss Mode: $80 a month
- Business: Custom plans depending on the amount of content
The most popular plan is Boss Mode, which Jasper describes as being best for bloggers and content marketers.
Based on the numerous features, Jaspe is one of the best SEO tools available!
Surfer SEO is one of the favorite SEO tools available.
It helps businesses to optimize their websites and content for better search engine rankings.
Surfer SEO provides insights into competitor analysis, keyword research, technical SERP analysis, on-page optimization, and more.
It also offers a competitor monitoring feature that allows you to analyze competitor websites and figure out how best to optimize your web pages.
Additionally, Surfer SEO has an on-page SEO optimization report that offers detailed information about page structure, content quality, keyword usage, and other factors.
Surfer SEO provides users with a comprehensive suite of features that make it easier to analyze competitors and improve organic search engine rankings.
- Content Planner makes it simple to map out a keyword strategy
- AI outline builder creates content and introduces target keywords preferred by search engine bots
- Site audits that give an in-depth overview of technical SEO health and potential improvements
- The free edition is available
- Surfer Academy is a resource that helps you learn more about SEO
- Free version
- Basic: $59 a month
- Pro: $119 a month
- Business: $239 a month
Surfer SEO provides a 17% savings if you pay for a plan annually.
MarketMuse is another AI-powered content research program that can help your website:
- Increased publication tempo
- Build content-driven customer journeys
- Increased brand awareness
MarketMust is a trusted SEO tool by some of the biggest and most successful companies because it provides an end-to-end content strategy.
- Internal and external linking
- Schema for content structure
- Advanced SERP features
- Risk-based analysis of a particular keyword
- Personalized plans
- Content teams that can predict your return on investment
MarketMuse’s pricing plans vary greatly depending on what your website needs.
For those who just started their website and need help with the basics of keyword rankings and optimization, there is a free version.
Otherwise, larger businesses can choose between the Standard plan ($7,200 a year) and the Premium plan (starting at $12,000 a year).
The Premium plan is best for business owners who are looking for personalized data and the most advanced SEO features available.
Grammarly is an AI-powered writing tool that helps users correct their spelling and grammar mistakes.
As a result, users can make their writing more clear and concise while using the proper tone for their targeted audience.
Additionally, Grammarly has a plagiarism detector so users can ensure their work is 100% unique.
- Natural language processing (NLP) research
- Spelling corrections
- Grammar suggestions
- A browser extension is available
- The overall score gives users goals to work towards
- Ability to set goals based on a target audience, tone, context, and writing style
Grammarly offers two versions of the service, Grammarly Free and Grammarly Premium.
Grammarly Premium starts at $12 a month if you pay for a one-year subscription upfront.
Otherwise, there is a quarterly billing option (one-time $60 payment) or a month-to-month billing option ($30 a month).
If you plan on using Grammarly to edit and check a lot of content, a yearly subscription is your best option.
Yext creates content-driven experiences for customers with websites of mobile apps.
What Yext does best is help businesses answer every question about their business.
The company has been around for over 15 years and works with several big-name organizations.
Still, it has a platform that is capable of providing core web vitals for smaller businesses too.
- SEO-optimized landing pages that provide answers on business websites
- The Reviews feature allows businesses to manage crowdsourced answers about their products
- Comprehensive learning platform with a board for new ideas
- Tons of valuable data analytics that are customizable
- Emerging: $4 a week (billed at $199 annually)
- Essential: $9 a week (billed at $449 annually)
- Complete (Best Value): $10 a week (billed at $499 annually)
- Premium: $19 a week (billed at $999)
Pricing plans vary based on the percentage of optimization rate your business wants.
For a 100% optimization rate, the Complete and Premium packages are best.
Moz is an excellent technical SEO analysis tool that offers everything from site auditing to rank tracking.
Additionally, Moz provides you with industry-standard metrics and numerous page optimization tips.
For those of you looking for more advanced features, Moz offers the MozPro and the MozBar browser extension.
Overall, this SEO tool is a great way to build link building and improve site traffic.
- The ability to compare and prioritize specific keywords
- The keyword tool helps you find new keywords based on competitor research and search volume
- Site audits crawl your web pages to find any issues, duplicate content, or broken links
- Rank tracking looks at the organic rank and performance of specific keywords
- Standard: $99 a month
- Medium: $179 a month
- Large: $299 a month
- Premium: $599 a month
Also, Moz provides a 20% savings if you pay yearly instead of monthly.
The main difference between the pricing plans is the number of campaigns and mobile rankings your business needs.
Page Optimizer Pro
Page Optimizer Pro is a great SEO tool for small businesses looking to quickly and easily optimize their website.
With automatic spell checking, plagiarism checks, an extension plug-in, and the ability to correct writing based on personalized goals all within one software package – it’s a no-brainer.
Plus, this best-of-best SEO tool is easy to use and comes with the best customer support.
- Auto-correction of grammar, spelling, and punctuation mistakes
- Plagiarism checker to ensure you maintain original content
- Sentence structure analyzer for natural-sounding text
- Language detection: identify potential errors in different languages
- The plug-in extension works with most popular browsers
- Recommendations are based on extensive SEO tests that Page Optimizer Pro runs regularly
Page Optimizer Pro offers single-user and agency plans.
Single-user plans start at $22 a month and come with a seven-day free trial and extend to $44 a month.
Agency plans start at $87 a month and extend to $109 a month.
Agency plans do not come with a free trial period.
Screaming Frog is one of the best SEO tools for people looking to perform quick audits on their web pages.
All you have to do is enter a website URL, and Screaming Frog will crawl the page to find any of the following metrics:
- Broken links
- Duplicate content
- Missing tags
- Keyword rankings
- And more
One detail people love about Screaming Frog is that the software is extremely reliable and rarely misses any errors.
- Audit redirects help identify temporary and permanent redirect chains
- Find any duplicate content, like the same content titles, URLs, and other details
- Quickly generated XML sitemaps through advanced configuration over the URLs
- Metadata and page title analyzation
- Audit robots.text files and identify any issues
The basic version of Screaming Frog is available at no cost.
The only limitation is the number of URLs you can crawl, which is 500 with the basic plan.
Otherwise, customers can pay $209 a year and get additional webmaster tools.
Google Search Console (FREE)
Google Search Console data helps you understand your website’s performance from Google’s perspective.
That said, this is one of the free tools available to measure SEO metrics like:
- Search traffic
- Fixable issues related to your website’s sitemap and indexing
Also, this tool comes with Google Keyword Planner, which runs through Google AdWords.
- Communication channel sends information about errors on your website
- Ability to monitor the XML sitemaps
- Ability to extract data into Google Analytics or other analytical tools
- Keyword research to help optimize content for better search volume
- Ability to perform diagnostics to see potential website improvements
Google Search Console is entirely free, making it a great SEO tool to implement into your website diagnostics.
GTmetrix is an SEO tool that tells you how fast your site is currently performing.
Then, the software helps you uncover various ways you can improve your website and help it run faster.
Page speed is a crucial element website owners need to keep in mind because it is a factor search engines use to rank pages.
- Mobile testing with simulated devices
- Mobile testing with real Android devices
- Worldwide test locations
- Hourly monitoring updates
- Detailed website performance tracking and alerts
- Unlimited tagging and filter tabs
- API capability
You can use GTmetrix for free and get the following benefits:
- One monitored slot
- 30 weekly on-demand tests
- Ten daily API credits
- One month of data retention
Go GTmetric PRO is the paid version of the service and is available in several plans, including:
- Solo: $13 a month
- Starter: $25 a month
- Growth: $50 a month
Also, you can save 15% when you purchase a yearly plan rather than paying monthly.
Google Data Studio (FREE)
Google Data Studio is a digital marketing tool that helps you use your website’s data to your advantage using interactive dashboards and automated reports.
As a result, you can make more informed business decisions and create easy-to-read reports.
- Create and share engaging reports and data visualizations
- Ability to connect over 800 data sources
- Transform data into business metrics and dimensions that help formulate intuitive reports
- Ability to share automated dashboards
- Looker Studio API
- Report embedding
Any individual or business can use Google Data Studio for free!
Several users recommend utilizing the other tools Google offers for free in addition to Data Studio, so you have as much information on your business as possible.
Ubersuggest is an excellent SEO tool for keyword research.
Using this tool, you can search particular keywords and phrases to discover more information about them.
Or, you can use Ubersuggest to find more information about long-tail keywords to increase your content’s outreach.
- Content optimization to find keyword suggestions that match your niche
- Analyze what keywords your competitors are using
- Keyword analysis to find words that your target audience is using
- Monitor how keywords are performing in comparison to Google trends
- A keyword tool that provides a comprehensive list of words
Unlike most software that allows you to search terms and other keyword phrases, Ubersuggest is free to use!
SERPWatcher by Mangools
SERPWatcher is one of five helpful tools that Mangools offers which improve SEO.
This SEO tool uses rank tracking to tell you changes in keyword rankings.
- Accurate data that shows how your website performs
- Rank tracking that helps you understand your site’s organic traffic potential
- Daily rank updates
- Email alerts when significant rank changes happen
- Ability to track rankings in any location
- Shareable interactive reports
- Mangools Basic: $49 a month
- Mangools Premium: $69 a month
- Mangools Agency: $129 a month
Mangools offers a ten-day period where you can use their SEO services for free!
SERPSTAT is perfect for website owners looking for a digital marketing and SEO tool in one place.
Whether you need insight into better-performing Google ads or creating better content marketing campaigns, SERPSTAT has the tools you need.
- Website analysis of your website’s domain and URL, including SEO and PPC research
- Keyword research, including search suggestions, search volume, and content marketing
- Website audits improve website speed and clean up your HTML
- Competitor keyword strategies and recommendations
- Lite: $69 a month
- Standard: $149 a month
- Advanced: $299 a month
- Enterprise: $499 a month
Websites that require a more comprehensive plan with more data must contact SERPSTAT for a custom plan.
growthbar helps improve a website’s SEO and is incredibly easy to use.
This SEO tool allows you to see the following:
- Keyword results
- Competitor backlinks
- Google Ads data
Additionally, you can use growthbar to generate blog content with just the click of a button.
- Keyword suggestions with their competitiveness score
- See your competition’s top organic keywords and backlinks
- Ability to export metrics into Excel-friendly CSV
- Generate blog post outlines with correct keywords, headlines, word count, tone, and more
- Track keyword positions
You can test out growthbar for free for five days.
After that, the software is available in the following pricing plans:
- Standard: $48 a month
- Pro: $99 a month
- Agency: $199 a month
Google Keyword Planner (FREE)
Google Keyword Planner is the best SEO device available, and it’s completely free!
This keyword research tool offers insights into search terms related to your website, helping you come up with content ideas or identify top keywords that are being used.
- Research trending topics in your niche
- See estimated search volumes for each keyword
- Find new keywords and ideas related to your website or content topics
- Adjust keyword results by location, date range, device type, and more
- The competitor analysis tool allows you to track their performance
This keyword tool won’t cost you anything!
Keyword Everywhere is one of the most affordable tools that allow you to gather keyword data quickly and easily.
You can use Keyword Everywhere to look up search volume, CPC, competition level, and more for any given keyword.
- See related keywords on Google and Bing
- See YouTube insights
- Import keywords to see accurate monthly search magnitude
Keyword Everywhere doesn’t require you to pay a monthly subscription.
Instead, you pay for credits (one credit is one keyword) as you go.
- 100,000 credits: $10
- 500,000 credits: $50
- 1,000,000 credits: $100
SpyFu helps you find the most profitable and successful keywords that your competitors use.
Additionally, the SEO tool shows you your competitor’s ad campaigns and organic searches.
- Ability to track ads and suggest expansion keywords
- Monitor competitor PPC strategies
- See competitor keyword groups
- Keyword suggestions to run better ads
- Basic: $39 a month
- Pro: $79 a month
What Are Search Engine Optimization Tools?
Search engine optimization (SEO) tools are the best way to get your website noticed by search engines and help improve your ranking.
While there are many free options, some of the best SEO tools come with a cost.
These services provide data-driven insights into keyword research, competitor analysis, website audits, and more.
No matter what SEO tool you choose, it’s best to do your research and decide which one best fits your budget and needs.
With the right SEO tools in place, you’ll be able to take your website’s visibility to the next level!
Keyword Tracking Tools
Having the best keyword tracking tools can make a huge difference in your SEO success.
Some of the best keyword tracking tools include:
Keyword tracking is vital because when you find and use the proper keywords, your website will rank higher on Google search result pages.
Keyword Research Tools
Keyword research tools are essential for any website owner looking to increase their visibility on the web.
The best keyword research devices will help you identify high-potential keywords and uncover ideas to enter the online marketplace with confidence.
Some of the best-performing tools you can use to research keywords include:
- Google Search Console
AI Writing Tools
AI writing tools are perfect for any content creator looking to optimize their website copy and increase their visibility.
Some easy-to-use and effective AI writing tools include:
Link Building Tools
Link building is essential to improve domain authority and SEO.
Details like broken links and little to no guest posts are link building essentials.
Some common link building tools include:
- Internet Marketing Ninjas
- Bing Webmaster tools
Spelling & Grammer Tools
Even if you have all the right pieces included on your website that consider Google trends, backlinks, and other SEO details, proper spelling and grammar can make all the difference.
Spelling and grammar tools help your website’s content look more professional.
Some spelling and grammar tools include:
- Page Optimizer Pro
How Much Should You Spend on SEO Tools?
The amount you should spend on SEO tools depends on your needs and budget.
If you’re starting out, there are plenty of free services available to get started.
However, more advanced features often come with a cost.
At the end of the day, it’s best to do your research and find the right SEO tools that best fit your budget and needs.
You don’t have to break the bank to get incredible results, but investing in quality SEO tools can help you reach new heights with your website.
No matter what SEO tool you choose, it’s important to remember that successful optimization takes time and attention to detail.
What Are the Benefits of SEO Tools?
SEO tools can help you save time and optimize your website for better visibility on search engines.
From keyword tracking to AI writing tools, these services provide comprehensive analysis and data-driven insights to help you rank higher in search results.
The best SEO tools, like Internet Marketing Ninjas and Moz, also offer competitive analysis and detailed reports on your website’s performance, allowing you to track progress and make informed decisions about your SEO strategy.
By investing in quality SEO tools, you’ll be able to increase visibility and get the best results from your website. It’s an investment that can pay off big time!
In summary, the best benefits of SEO tools come from having a comprehensive analysis of your website, access to competitive insights, and the ability to track progress over time.
With the right tools in place, you’ll be able to take your website’s visibility to the next level!
There are several different kinds of SEO software available.
Tools like Keyword Everywhere and Ahrefs help you find the right keywords for your web content.
Additionally, several tools give you an in-depth look at what your competitors are doing, allowing you to make more informed business decisions.
Lastly, it’s essential to keep in mind that you don’t need to spend a fortune on SEO software if you recently launched a website.
Google provides numerous free tools that help improve SEO without breaking the bank!
So why wait? Carefully review this list of the best SEO tools, and get ready to take your website’s visibility to the next level!
Runner Up Free SEO Tools
Google Analytics is one of the best free SEO tools available, and it can be an excellent option for beginners. Google Analytics allows you to track page visits, analyze visitor behavior, and identify which keywords are driving your visitors. This can give you valuable insight into what content is working best as well as which areas need more work.
Google Analytics also offers features like custom dashboards and reporting tools that can help you get the best results from your SEO efforts. And with its user-friendly design, it’s easy to use, even for those who are new to SEO.
Best SEO Tools FAQ
There is a wide range of SEO tools available to help you optimize your website and content for better rankings on search engines. Popular tools include Surfer SEO, MarketMuse, Grammarly, Yext, Moz, Page Optimizer Pro, Google Search Console (free), and AI writing tools. Depending on your budget, you can opt for a free edition of the tool or pay for a higher-tier plan to get access to more features. The best way to make sure you’re getting the best value for your money is to read reviews and compare features.
The best SEO strategies for improving your website’s ranking in search engine results pages (SERPs) include creating high-quality content, optimizing title tags and meta descriptions, and building links. Optimizing your on-page elements, such as image alt text, headings, and page speed, can also help improve your rankings. Lastly, using the best SEO tools available can help you track and enhance your website’s performance.
Google Search Console is one of the best free SEO tools available. It allows you to track and analyze your website’s performance in search results and offers insights into how your pages are being indexed and crawled. Additionally, other popular free SEO tools include Google Analytics, Ubersuggest, SERPWatcher by Mangools, SERPSTAT, growthbar, Google Keyword Planner, Keyword Everywhere, and SpyFu. Both free and paid versions of these tools offer features to help you optimize your website’s ranking in SERPs.
The most effective tool for SEO depends on your budget and website goals. Different tools are best suited to other tasks, so the best way to determine which is best for you is to do research and compare features. However, some of the best-known and most helpful tools for SEO include Surfer SEO, MarketMuse, Grammarly, Yext, Moz, and Page Optimizer Pro. These tools offer comprehensive features to help you improve your website’s ranking in SERPs. Ultimately, the best tool for SEO depends on your individual needs.
Yes! SEO is still highly relevant in 2023 and will continue to be a critical factor in achieving high rankings. As technology advances, so do the best practices for SEO. It’s essential to stay up-to-date with best practices and use the best SEO tools available to ensure your website ranks well in SERPs. Furthermore, with new tools and technologies being developed every day, SEO best practices are evolving to keep up with the changing landscape.
The most accurate SEO tools are those that offer comprehensive features and allow you to track and analyze your website’s performance in SERPs. Popular tools include Surfer SEO, MarketMuse, Grammarly, Yext, Moz, Page Optimizer Pro, Google Search Console (free), and AI writing tools. Depending on your budget, you can opt for a free edition of the tool or pay for a higher-tier plan to get access to more features. Ultimately, the best SEO tool for you will depend on your individual needs.
The amount you should spend on SEO tools depends on your budget and website goals. Some popular tools offer free versions or have affordable plans, so it’s best to research the best options for you before making a purchase. But if you’re serious about improving your website’s ranking in SERPs, investing in the best SEO tools available is a must. Prices for best-in-class SEO tools range from $50-$400/month, and some offer discounts for annual plans. Ultimately, the best way to make sure you’re getting the best value for your money is to read reviews and compare features and see how they apply to your goals.