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Link building is an essential part of any successful search engine optimization (SEO) strategy. Inserting quality links into your website can help you increase organic traffic, boost rankings, and improve your website’s trustworthiness.
With the right link building tools, you can quickly and easily find high-quality backlinks that will help you boost your SEO performance.
I used to manage one of the largest SEO agencies in the Midwest, so I’m familiar with what software works best when it comes to getting powerful backlinks.
In this post, I compare the market’s top link building tools and software solutions.
- Link Prospector
- URL Profiler
What Are the Best Link Building Tools in the World?
There is no definitive answer as to what the world’s best link-building tool is.
However, there are many popular and highly effective options to choose from and each has unique strengths and capabilities that can help you build high quality links to your website.
When you’re choosing a link building tool, it’s important to consider your needs and budget.
To help you choose the right link building tool for your needs, I’ve compiled a list of 15 of the best link building tools available online today.
Semrush is one of the most popular and well-known link building tools on the web. It offers many features, including backlink analysis, competitor analysis, and SEO audits.
It’s also a great tool for improving their website’s SEO performance. With its extensive backlinks database and competitor data, Semrush can help you identify potential link partners and understand your competition’s link building strategy.
Semrush is a comprehensive marketing tool that can help you with a variety of tasks, including link building. It offers a wide range of features to help you improve your website’s traffic and online visibility.
These are some of the features users can expect from Semrush:
- Local SEO
- Rank Tracking
- Content Marketing
- Keyword Research
- Competitor Analysis
- Social Media Management
Semrush offers a seven-day free trial and three paid monthly subscription plans to choose from.
Semrush’s monthly plans include the following:
- Pro: $119.95
- Guru: $229.95
- Business: $449.95
Each plan comes with a set of features that are beneficial for SEO, but if you want to take advantage of everything Semrush has to offer, then the annual plan is for you.
Paying for the monthly subscription for the Business tier also allows users to customize their plan to create a personalized SEO link building strategy for their website.
However, if you don’t need every feature Semrush offers, you may find that one of the lower-priced plans suits you just as well as the more expensive ones.
Linkody is a tool that allows you to track your backlinks and monitor your SEO progress. It’s an essential tool for any SEO campaign and can help you identify new link building opportunities.
Linkody also offers a comprehensive reporting system, which can help you track your progress and measure the success of your SEO efforts.
It does this by providing users with information about their website’s backlinks and competitor analysis so that users can see what methods they are using to build links and how successful they have been.
Linkody is a tool that helps you increase your website’s ranking and visibility on search engines. It has various powerful features that can help you improve your website’s link popularity and authority.
Some of these features include the following:
- Disavow Tool
- Backlink Analysis
- Backlink Monitoring
- Multi-User Support
- Google Index Status
- Instant Link Location
Linkody offers a 30-day free trial and five different monthly subscription plans you can choose from.
These five plans include the following:
- Webmaster: $14.90
- Advanced: $24.90
- Pro: $49.90
- Agency: $99.90
- Agency XL: $153.90
Every subscription plan has distinct features and benefits, but to get the most out of Linkody, you must invest in the Agency XL monthly plan.
However, if you enjoy Linkody, you can sign up for a yearly plan and receive up to three months for free, along with a discount for each monthly subscription service.
BuzzStream is one of the best link building tools of 2023. It allows users to build links and manage their online presence. It’s also a great platform for managing and building relationships with influencers and journalists in your industry.
With BuzzStream, you can easily find key people’s email addresses and contact info, track when they mention your company or product, and collaborate with team members to ensure that everyone is on the same page when reaching out to influencers.
BuzzStream is a tool to help you build links and manage online relationships. It has many key features that make it stand out from the competition.
Here are a few of the key features BuzzStream offers users:
- Link Monitoring
- Email Templates
- SEO Link Building
- Content Promotion
- Prospecting Searches
- Email Performance Reports
BuzzStream offers a free trial for first-time customers and has four individual monthly subscriptions that each come with specific features.
These are BuzzStream’s four monthly subscription plans:
- Stater: $24
- Growth: $124
- Professional: $299
- Custom: $999
Depending on your needs, you may find that one of the lower-priced plans does just as well as the more expensive ones.
Ahrefs is another popular link building tool on the market that is used to find backlinks and analyze the links of web pages and those of competitors.
It lets you track your website’s backlinks and identify new link building opportunities. Ahrefs also offers a comprehensive backlink database, making it easier to find potential link partners.
Ahrefs is a key player in the link building campaign industry. It has a wide range of features that make it an effective tool for link building.
These are some of the key features Ahrefs provides:
- Site Audit
- Site Explorer
- Rank Tracker
- SEO Dashboard
- Keyword Research
Ahrefs is a dedicated link building strategy that offers customers four unique monthly subscription services, each with access to different software features.
Ahrefs four monthly subscription plans are as follows:
- Lite: $99
- Standard: $199
- Advanced: $399
- Enterprise: $999
Although, if you choose to go for a yearly subscription, Ahrefs will offer you to use their link opportunities for free for up to two months.
NinjaOutreach is another one of the best link building tools on the market. It allows you to find influencers in your industry and build professional relationships with them, which in turn helps you get high quality links and referrals.
NinjaOutreach is a great and invaluable tool for content promotion, as it helps you to find blogs and other websites interested in sharing your content on their web pages. It also can track your SEO success rate, so you can see which content outreach methods are most effective for you.
NinjaOutreach is a tool that helps you build relationships with influencers and bloggers. It’s a great way to find potential link partners and track your email outreach results.
Here are some of the features NinjaOutreach offers users:
- Link Building Software
- Social Media Marketing
- Broken Link Building Tool
- Content Relationship Management
- Influencer Marketing Agency Software
- Scalable & Effective Influencer Outreach Tool
Depending on your plan type, prices for NinjaOutreach can vary. It offers a seven-day free trial and three subscription services for first-time clients.
These monthly subscription services include the following:
- Flex: $389
- Silver: $589
- Silver Plus: $849
However, NinjaOutreach also provides a yearly subscription service and offers up to 60% off any plan.
Pitchbox is one of the best link building tools of 2023. It helps users find high quality link opportunities and contact influencers, bloggers, and other content creators to get their links published.
With Pitchbox, you can easily create custom link building campaigns, track your progress, and get insights into your competitor’s link building strategies. You can also use this platform to research and track contacts, send personalized pitches, and measure the success of your outreach campaigns.
Pitchbox is a powerful link building strategy that offers a wide range of features to help you build links and improve your SEO. It has an intuitive user interface and an impressive feature set that makes it easy to find potential link partners, contact them, and track your progress.
Some of the key features include the following:
- SEO Management
- Performance Metrics
- Broken Link Discovery
- Scheduled Email Sending
- Competitor Link Tracking
- Influencer Relationship Management
Pitchbox offers a couple different pricing options based on your SEO needs. It has two subscription plans to choose from, each with a wide range of beneficial features.
Here are the two monthly subscriptions Pitchbox offers:
- Professional: $550
- Enterprise: $1,500
Pitchbox is a great tool for small businesses looking to increase their website’s visibility, organic traffic, and SEO ranking, making it a great choice for those who want to improve their link building strategies.
Majestic is a link building tool that helps you find the best and most relevant backlinks for your website. It can provide detailed information about each backlink, including the website’s authority and PageRank.
This platform is essential for any SEO professional or business owner looking to improve their website’s search engine ranking. With Majestic, you can easily find and track new backlink opportunities, monitor your progress, and measure the success of your outreach campaigns.
Majestic is one of the leading link builders on the market. It has a wide variety of features that make it an effective tool for building links, such as tracking your website’s rankings in search engines and seeing how your website’s social media presence is growing.
These are some of the main features Majestic has to offer:
- Site Explorer
- Link Prospector
- Search Explorer
- Backlink Checker
- Keyword Generator
- Competitor Link Analysis
Majestic offers a variety of subscription plans to meet the needs of any business. There are three monthly subscription options to choose from. However, Majestic has a yearly subscription plan you can go with if you prefer.
Majestic offers three monthly subscription plans that include the following:
- Lite: $49.99
- Pro: $99.99
- API: $399.99
It is also important to note that this platform is a free link building tool, meaning you can sign up and use it without putting in your card information. Although, the free option of the service does not come with the same feature as the paid versions.
NeverBounce is a unique email verification tool that helps marketers clean their email lists and improve the quality of their email campaigns. It’s the industry-leading solution for verifying and validating email addresses.
With NeverBounce, you can easily remove invalid and non-existent email addresses from your contact lists, improving your deliverability rates and ensuring that your messages reach the inboxes of actual people.
NeverBounce is a fast, reliable, and easy-to-use email validation tool that can help you improve your email deliverability. It is one of the best link builders because it can help you reduce your bounce rate and keep your email list clean.
Here are some features NeverBounce offers that are beneficial for small businesses:
- Spam Detection
- Email Templates
- Data Verification
- Real-Time Analytics
- Secure Data Storage
- Bulk Email Verification
NeverBounce is an affordable email verification tool that offers a variety of plans to consumers. It has a monthly subscription service that users can sign up for based on how many emails their business generates.
If your business receives many emails daily, consider speaking with a NeverBounce representative about payment plan options.
These are NeverBounce’s monthly subscription options:
- Up to 1K emails: $10
- Up to 10K emails: $49
- Up to 50K emails: $99
- Up to 100K emails: $159
- Up to 250K emails: $249
- Up to 500K emails: $499
- Up to 1MM emails: $999
However, there is a yearly subscription option users can choose, especially if they plan on using NeverBounce’s features often.
Although, if you are unsure whether NeverBounce is the right tool for you, they offer a free trial for first-time clients.
It also has a pay-as-you-go payment plan for users who don’t get much email traffic.
HARO (Help A Reporter Out) is a free link building tool that connects journalists with sources for their stories. In addition to providing links to published articles, HARO also provides insights into how journalists work and how best to pitch your content to them.
By signing up, reporters can send or receive emails from reputable sources. This is a great way to get your name and business in front of potential new customers, get links to your website, and gain exposure to potential new media outlets.
HARO is one of the best link building campaigns because it helps reporters build links to their articles from high-quality sources. It also has a large database of sources, so you can find credible sources who will contribute stories relevant to your business or industry.
Some of the key features of HARO include the following:
- Keyword Alerts
- Email Templates
- Quality Backlinks
- Media Opportunities
- Email & Phone Support
- Link Building Opportunities
HARO is another free link building tool that does not require a credit card to sign up. This platform offers four different membership options to users, with the first option being free and the other three as paid monthly subscriptions.
These monthly subscription services include the following:
- Basic: Free
- Standard: $19
- Advanced: $49
- Premium: $149
The plan you choose will determine how many features you have access to, with the free option having the least amount of features overall. That is why it is important to research which payment plan would be best for your business.
Link Prospector is an online tool that allows users to find potential link partners for their websites. It does this by crawling the internet, looking for other web pages related to their sites, and then providing a list of links users can contact.
You can use Link Prospector to search for links by topic or keyword and filter the results to easily find the best links for your SEO needs. This tool is perfect for businesses and website owners looking to increase their website traffic and improve their SEO ranking.
Link Prospector is a powerful tool that allows you to find high-quality links quickly and easily. It has some key features that make it stand out from competitors.
These features include the following:
- Guest Posting
- Audience Input
- Resource Links
- Keyword Search
- Content Research
- Content Promoters
Link Prospector is another link building tool that offers affordable plans for its customers. There are three monthly payment plans users can choose from, but there is also a pay-as-you-go option for those who don’t expect to be using the platform very often.
Here are the different subscription services Link Prospector offers:
- Pay-as-you-go: Free
- Consultant: $47/month
- Agency: $127/month
- Enterprise: $497/month
Based on your chosen plan, you will receive a certain amount of credits each month to use the service. So, depending on your needs, you can find the right subscription service.
BuzzSumo is a content marketing tool that allows you to see the most popular content across all social media platforms. It will tell you how many social media shares each piece of content has and who shared it.
You can also use BuzzSumo to find out what is resonating with your audience and craft content that is sure to get shared. This user-friendly interface lets you quickly find the most shared content for any topic or website.
BuzzSumo is a tool that helps you analyze the most popular content on the web. You can use it to see how your content compares, find new ideas, and see who is sharing it.
BuzzSumo has several key features, including the following:
- Domain Reports
- Journalist Profiles
- Influencer Searches
- Facebook Page Analyzer
- Content Analysis Report
BuzzSumo is another free link building tool that allows you to find the most popular content on the internet. However, it also offers three different pricing plan options to choose from for users who want to get more out of this link building software.
These are BuzzSumo’s three monthly subscriptions:
- Pro: $99
- Plus: $179
- Large: $299
Although, it is important to note that this link outreach tool also provides an annual option for each payment plan and offers up to 20% off to users who decide to go with a yearly plan instead.
CognitiveSEO is one of the most popular link building tools of 2023. It offers a powerful API that allows users to integrate the platform with their own systems or third-party tools, making CognitiveSEO a very versatile tool that can be used for various purposes.
Rather than relying on traditional methods like directory submissions and article submissions, CognigitiveSEO uses AI-driven algorithms to identify and target high-quality websites for link building. This results in faster, more effective link building that helps businesses rank higher in search engine results pages.
CognitiveSEO is an all-in-one platform that offers a wide range of features for link building. It also offers a wide range of reports that give detailed insights into a website’s link profile and how it compares to the competition.
Here are some key features CognitiveSEO provides:
- SEO API
- Site Audit
- Rank Tracker
- SEO Dashboard
- Backlink Analysis
- Marketing Reports
CognitiveSEO is an online marketing tool that helps businesses increase website traffic and improve search engine rankings. The software offers its users three separate pricing plan options to choose from based on the needs of their business. It also provides a seven-day free trial for users who want to test the product before committing.
These are the three monthly pricing plans CognitiveSEO offers:
- Starter: $129
- Premium: $199
- Elite: $499
However, this SEO tool also provides a yearly subscription option with up to 30% off each pricing plan.
Hunter is an amazing free link building tool that allows you to find and track the email addresses of potential customers. It makes connecting with the right people easy and helps you build powerful relationships with your prospects.
Additionally, Hunter is great for sales and marketing teams, and individual professionals who want to increase their email outreach success rate. It is a perfect tool for completing a competitive analysis and finding link building opportunities.
Hunter is a tool that allows you to find email addresses for your target audience. It offers several key features to help you identify the email of your target prospects.
These are the feature Hunter offers its users:
- Spam Blocker
- Campaign Scheduling
- Third-Party Integrations
- Email Tracking & Marketing
- Email Campaign Management
Hunter offers a free subscription plan for all of its users. However, it also provides four different pricing plan options for users who want more access to the features this tool offers.
Here are the four different monthly pricing plans Hunter provides users:
- Starter: $49
- Growth: $99
- Pro: $199
- Business: $399
Hunter also has an annual pricing option offering a discount of up to 30% off each plan for users who don’t want to pay every month.
Monitorbacklinks is a powerful backlink analysis tool that helps SEOs keep track of their website’s backlinks. The link building tool provides detailed information about each backlink, including the anchor text, source, and destination page.
Additionally, Monitorbacklinks provides a weekly email report that details any new backlinks or changes in their website’s backlink profile. It also shows you the link building opportunities for your website so that you can improve your website’s link popularity and rank higher in search engine results pages (SERPs).
Monitorbacklinks is a comprehensive backlink analysis tool that helps you keep track of a website’s backlinks. It offers users a wide range of features to help them improve their website’s SEO.
Some of the key features of Monitorbacklinks include the following:
- Email Alerts
- Spam Detection
- Domain Authority
- Keyword Ranking
- Backlink Tracking
- Link Building Strategies
The cost of Monitorbacklinks varies depending on how many domains a business needs to be managed and the pricing plan they choose. The software offers its users three basic monthly subscriptions and a 30-day free trial. However, this tool offers lifetime discounts of up to 25% off for users who sign up during November.
Here are the basic monthly subscriptions Monitorbacklinks provides:
- Start: $25.00
- Plus: $49.90
- Professional: $99.90
- 5D4C: $106.16
- 7D4C: $139.92
- 10D4C: $187.42
Monitorbacklinks also offers a yearly subscription option for each of its plans and custom plans for users who want to take full advantage of everything this platform offers their business.
URL Profiler is a great link building tool for identifying and analyzing a business’s website backlinks. It allows business owners to see which links to their competitor’s websites and provides detailed information on each backlink, including the anchor text, page rank, and social media shares.
Additionally, URL Profiler offers a wide variety of export options, making it easy to share data with team members or clients. It also integrates well with several other link building campaigns on the market.
Url Profiler is a tool that allows users to gather data about any website. It has many features allow you to get the most comprehensive information about your website’s links. This can help users understand how their website is performing and identify areas that need improvement.
These are some of the key features that URL Profile offers its users:
- Broken Links
- Penalty Audits
- Content Audits
- Link Prospecting
- Domain Research
- Social & Contact Data
URL Profiler is a very comprehensive and affordable link building tool. It offers users three different monthly pricing plan options and a 14-day free trial for those who want to try out the service.
These are URL Profiler’s three monthly subscriptions options:
- Solo: $29.95
- Pro: $39.95
- Agency: $99.95
Although, this tool also offers an annual option for each pricing plan it offers with up to 35% off for users who decide to choose this subscription option. If you are looking for a more affordable link building tool, then URL Profiler might be right for you.
What Is Link Building?
Link building is the process of acquiring quality links to any website from external sources. The goal is to increase traffic from those sources, which is an important part of SEO that can help improve search engine results page rankings, visibility, and organic traffic.
There are several different ways to go about acquiring links, such as:
- Guest Posting
- Email Marketing
- Resource Pages
- Content Creation
- Social Media Outreach
Let’s go over each of these different techniques in more detail!
Guest posting is a great way to get your content in front of new eyes and build links to your website. Several different guest posting platforms are available, but the best way to find potential guest post opportunities is to search for blogs in your industry that accept guest posts.
Guest posting can be a great way to grow your website’s traffic and improve its SEO ranking. By publishing high-quality content on other websites, you can increase your website’s exposure and help it attract more visitors.
Email marketing is a process of building relationships with potential and current customers through the use of email communications. It can be used as a form of direct marketing, or to keep in touch with customers who have already purchased from your company.
There are many different ways to use email marketing, but some of the most common include the following:
- Contests & Giveaways
- Customer loyalty programs
If you’re looking to start using email marketing to promote your business in 2023, you need to create a list of subscribers. You can collect email addresses on your website or ask customers to sign up for your mailing list when they make a purchase.
Once you have a list of subscribers, you can send them emails promoting your products or services.
It’s important to remember that when it comes to email marketing, quality is more important than quantity. So, don’t send too many emails and be sure each email is relevant and interesting to your subscribers.
Additionally, ensure your website is optimized for mobile devices so that customers can easily view your emails when they’re on the go.
A resource page is a page on a website dedicated to listing links to other websites and is a valuable tool for any link builder. They are often found on websites related to a particular topic or industry related to your business’s products and services.
Resource pages are an essential part of any link building campaign. By including links to other relevant resources on your website, you can help improve your website’s search engine ranking and increase traffic and engagement from visitors.
There are many ways to create content, but some methods are more effective than others. One of the best ways to create content is to use a tool or service that helps you develop ideas, research information, and write your content.
When creating content, it is important to consider the audience you are trying to reach, the message you want to send, and the tone you want to strike. You also need to make sure that your content is well-written and well-researched.
Social Media Outreach
One of the most effective techniques is to find groups and forums related to your industry or niche and participate in discussions by sharing your insights and linking to your content when it is relevant. You can also reach out to bloggers and other influencers in your field and ask them to share your content or link to your website.
In addition to using social media for link building, it is also important to use it for branding and audience engagement. Social media is a powerful tool that should be used to its fullest potential to achieve the best results. By creating high-quality content and building relationships with followers, you can create a loyal audience that will help promote your brand and products.
What Are Link Building Tools?
Link building is one of the most important aspects of SEO, and over the years, several tools have emerged to help make the process easier. Some of the most popular link building campaigns include Ahrefs, Majestic, and SEMrush, all of which offer a variety of features to help you research and track your links.
These link builders allow you to see how your links perform, identify new opportunities, and track your progress over time. They also provide a wealth of data on other websites, allowing you to see what kind of links they have and how you can replicate their success.
While each tool has its own strengths and weaknesses, they all provide valuable insights into your link profile and can help you build better links that will improve your SEO. However, it is important to do your research to discover which of these link building campaigns is best for you and your business.
Why Is Link Building Important?
For your website to be successful, you need to have a great online presence, which means that you need to have high-quality links pointing to your website from other reputable websites.
Link building is the process of acquiring links from other websites. The more high-quality links you have pointing to your website, the higher your website will rank in search engine results pages (SERPs). This means that you will get more website visitors, which can lead to more sales and conversions.
What Should You Look for in Link Building Tools?
As SEO evolves, so must the tools we use to accomplish our goals. When looking for a link building tool, it’s important to consider the features that are most important to you.
Here are some things to look for when choosing a link building tool for your business in 2023:
- Ease of use
- Price of the tool
- Customer Service
- Link analysis capabilities
Let’s take a closer look at each characteristic of these tools!
Ease of Use
The ease of use of building links is important. The premium link building tools of 2023 are the ones that are easy to use, intuitive, fast, and allow you to get the work done without any trouble.
Price of the Tool
The price of these tools can vary depending on the type of software you choose and what type of services your business requires. However, there are several free link building tools available for business owners who are on a budget.
Customer service is an important part of any business, and it’s especially crucial for companies that rely on online traffic and SEO to bring in new customers. The best customer service tools will be those that offer live chat capabilities, allowing customers to talk to a representative in real time.
Link Analysis Capabilities
Link analysis is an important part of any SEO campaign. It’s how you figure out which links are helping your site rank and which ones are harming it.
Additionally, these tools will need to be able to quickly identify any potentially harmful links that could negatively impact a site’s search engine rankings.
The best link building tools in the world are ones that can help you to build links quickly and easily. There are many great tools out there, but the ones listed above are some of the best.
They offer a variety of features and benefits that can help you build links and improve your SEO. So if you’re looking for a tool that can help you get more links and better rankings, these are the ones to check out.
Do you have any questions about the link building strategies listed above? Did we forget to mention one of your favorite link building tools? Let us know in the comments below!
Link Building Tools FAQs
The best free link building tool is HARO. It allows you to find opportunities to build links by pitching your story to journalists who are looking for sources.
The best backlink tool is Majestic SEO. It offers a wide range of features, including backlink data, site audits, and competitor analysis. It’s also one of the more affordable options on the market.
Many different techniques can be used for link building. Some of the most common techniques include guest posting, creating valuable content, using social media, and building relationships with influencers, other website owners, and your target audience.
The answer to this question is a resounding “yes!” Link building is still one of the most effective ways to improve your website’s search engine optimization (SEO) and drive more traffic to your site.
While the tactics used for link building may change over time, the basic principle remains the same: create high-quality content that other people will want to link to.
One of the benefits of using link building tools is that they can help you build links more efficiently. Another benefit is that they can help you find high-quality links that will improve your SEO. Additionally, using these tools can help you track your link building progress and measure the results of your efforts.
When choosing a link building tool, it’s important to consider the features that are most important to you. First of all, you need to make sure that the tool is reputable and has a good track record.
You should also make sure that the tool is easy to use and that it has all the features you need. Finally, you should consider the price of the tool and whether or not it is worth the investment.