January 23, 2021 Last updated January 23rd, 2021 112 Reads share

Why Your Business Needs a (New) Website

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Before digital platforms were available, businesses interacted with their customers through post mail, telephones, and faxes. Then, advancements in technology have made the internet and email available for companies to communicate with their clients. Accordingly, technology’s continuous progression has provided further innovations to the internet and its associated capabilities, making website technology available.  

Though the website is the latest technological evolution of business legitimacy hallmarks, small businesses were slow to buy into website technology. In the early years of website technology, website development was complex, error-prone, and costly. Development tools were also lacking, and the overall technology for developing and hosting a web page was unstable.

Technological advancements have made the internet more convenient for people to use and made websites more stable, reliable, and feasible. It has made web page hosting more manageable and suitable for novice business owners. At this point, it would be strange for businesses not to invest in website technology and build their websites.

Credible, Modern Businesses Have a Website

Many New Jersey businesses are taking the opportunity to create their websites and make their presence online. Business owners who are not confident with their capabilities and think they are not technical enough to have a website do not have to stress themselves. A website development company in New Jersey can help a business build an appealing and compelling website with secure HTTPS access and create a domain name for the web page, which improves the business’s branding and identity online. 

Web design companies can also optimize the site to make it mobile-friendly so people could easily view the site on their smartphones or tablets. The web page’s features can also be configured to include an appointment calendar if the business needs clients to schedule appointments, schedule demos, or enroll in webinars. 

A website with its own domain, excellent design, impressive navigation and loading speed, and informative content will make a business look professional and trustworthy in the vast internet economy. It also helps establish the business’s place in the industry, whether locally, around the country, or worldwide.

Besides businesses building their branding and identity online through their websites, they also use their page to make information about the company, its hours of operation, location, and overall offerings more accessible to potential customers. Providing all the important information, including the answers to the frequently asked questions, will improve a business’s customer service and save both the company staff and customers’ time. Businesses can also put updates and announcements on the web page to keep clients up-to-date on their relevant activities to improve their products or services.

Moreover, having an attractive website is only the start for businesses that want to have a presence online. A web page allows companies to exist in the internet economy. Still, the site’s mere creation is not enough to reach people, both existing and potential customers, using digital platforms, such as search engines.

Many people use search engines to look up information about companies, products, services, or anything they are curious about. Although a website allows a company to be found with search engines, it is not guaranteed that search engine users will see the page at the top three search engine page results.

Search Engine Optimization (SEO) Techniques Improve Website Ranking and Visibility

However, SEO is not a once and done thing. Therefore, companies partner with agencies that offer SEO internet marketing services. An SEO agency will help a business optimize its website’s layout, contents, navigation, and loading speed to make it search engine friendly. Consequently, they can help a website rank and be visible on the top search engine page results through continuous link-building efforts, guest postings, and website promotion activities.

The return on investment for SEO can have a much higher yield than other digital marketing strategies in most cases. With high organic search rankings, a website can generate leads, produce new customers, increase sales and profits, boost credibility, and gain a competitive edge in the internet economy.

Having a presence online has a significant impact on a business’s success, particularly in this era, where technology advancements continue to provide further innovation to digital platforms. Building a website allows companies to reach more people, who spend most of their time using search engines and other social media platforms, and increase their e-commerce sales and profits. This infographic from Landau Consulting lists some of the reasons why businesses need a website.

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Sebastian Sarmiento

Sebastian Sarmiento

A Business Analyst at Landau Consulting.

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