Technology March 13, 2020 Last updated March 18th, 2020 299 Reads share

Choosing an E-Commerce Platform? It’s Easy If You’re Smart About It

Image Credit: DepositPhotos

The E-Commerce business is growing at quite a good rate from the last few years. The business houses are developing their E-Commerce platforms to get a hike in their business. The years are passing, and the growth of these business houses is increasing because of the wider audience looking at their product.

But have you thought about the cost to develop an e-Commerce platform? There are many factors that one has to consider before choosing any E-Commerce platform. Checking and going through all the elements will help you to develop the platform that could be effective and innovative to attract the users. Also, it will help you to grow your business house in front of international clients.

According to Statista, by 2021, e-commerce sales are expected to reach 17.5 percent of retail sales worldwide.

Factors to Consider Before Choosing a Platform

  1. Calculate the Cost:

Whenever you are selecting a platform to build up your small business at an online e-commerce platform, you have to spend some money. One has to contact a web developer who could help you to design and execute the plan in your mind.

To purchase various tools at any platform one has to pay as per their requirement. Even the cost may vary for both self-hosted and hosted platforms.

  1. Ensure the Security:

Whenever a customer is coming to your website, they want to keep their information private for every purchase. There is software and shows the safety of the platform for the users. The web developer also has to check that the website is supporting https as it could increase the authentication and security.

  1. Research Before Initiating Process:

The business owner has to research about different platforms and how they are working. It is essential to verify and compare different platforms as per your requirement. There could be much difference while purchasing an E-Commerce platform.

You will get different add-on and integrations at every site. Researching for the theme and the effects of showing it in front of the customer is essential. Therefore the growth of the business house could increase very quickly if you have an idea and proper plan.

  1. Proper Technical Support:

One has to make sure that there is proper technical support at an E-Commerce platform between the seller and customer. To create a proper technical support platform one has to ask the developer to provide a feasible way to the customer to contact.

Many times customer faces problems when they want to contact the seller. Therefore the platform should be friendly while providing an effective way to communicate.

  1. Choose the Appropriate Theme:

Now depends upon your business house and the product that whether you want an eye-catching funky theme or a professional theme. Every business person has their idea to attract the customer. Only something that is showing a sophisticated and professional view could retain the customer for a longer time.

Even every product or service has a different requirement. At the E-Commerce service platforms, one will be able to find a lot of options to select the appropriate theme.

  1. Proper Payment Options:

To provide quick service and efficient payment deductions, the developer has to work on it. At the time of payment, the customer is going to give the personal and authentic details that have to be preserved. Therefore it is the responsibility of the business owner and developers to ensure the quick payment methods along with safety.

Try to provide more options to the customers for paying that her platform. To make the E-Commerce platform easy for paying, one has to develop a different section.

  1. Features Are Essential:

The feature includes all the things that you are getting on that platform. Now, starting from the easy access of all the tools with hosting of a website is secure. It will be quite interesting if you have all the tools available on a single platform. It helps the web developer to develop a proper website after using all the features available.

Even many features could help the customer to use the platform very quickly.

  1. Types of Stores:

There are two types of stores that a business house could set-up with the help of these platforms and software. The two stores are single or multi-vendor stores. Now we are going to discuss both in brief:

  • Single Vendor Stores:

Now, if you are running a business house that is selling a single product and you want to do the same on your eCommerce platform, then a single vendor store is useful. It will help you to create a single platform for your business house separately, and you can earn through it quickly.

Some of the single vendor’s platform are Shopify, Volution, etc.

  • Multi-vendor Stores:

However, if you want to sell multiple products through a single platform, then the multi-vendor store will be a perfect option. Some of the most popular multi-vendor eCommerce platforms are CS-cart, Yokart, X-cart, etc.

Now it depends on your business idea of how you want to go further. Both types of stores have their merits and demerits, but it depends upon your approach to using them.

9.     Integrations and Add-ons

Now before selecting any E-Commerce platform, one has to check that what integrations or the rules they are getting. It is essential to get plugins and tools to run the business on an online site properly.

The primary tools that every business house has to look for are accounting plugins, easy to use apps, email marketing tools, along with some special discounts and awards for the customers.

Bottom Line

The business houses are trying to extend their business by enrolling in e-commerce websites. It helps an individual to get a broad audience along with international customers. Even people are coming on an online platform to make their purchases because of less time.

Therefore, building an online platform and then maintaining the standards of the business could help an individual to boost the growth of the business house.

But, it is also necessary that one has to consider a few things before choosing an online platform to start the e-business.

e-commerce shopping – DepositPhotos

Saurabh Thakur

Saurabh Thakur

Saurabh Thakur is a passionate marketer, analyst, and writer. He writes about digital marketing, e-commerce, technology & startup stories. He loves to read marketing techniques that help him in his work.

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