How To Write A Blog Ok, you are all pumped up, you have learned how to start a blog, you are logged into your WordPress dashboard and you’re ready to go. It is now time to take it to the next level. But you don’t want to be a run of the mill blogger, you want traffic right? An audience you can connect with? Good, let’s take a look at some top tips on how to write a blog. Have A Blogging Strategy A detailed strategy to help guide your blogging process will be required because it is a content marketing endeavor after all. Understand the purpose of your blog and what your potential readers really want to know. What content will you be creating and what are you hoping to achieve with your content? When you understand that you will stay focused on providing very valuable content. Sometimes us writers can get lost in writing, but always remember the purpose of your content. As previously mentioned, you will need to consider your audience and clearly identify them. If you have to, build buyer personas that will help you identify the people who will be interested in reading your blog. If you haven’t created buyer personas, you can begin by creating descriptions of your perfect customers. Consider your audience’s likes and dislikes along with their greatest challenges and motivators. Are you solving a problem for them? Are you addressing their pain points? Brainstorming is a great way to really consider every angle and train of thought that your reader may have. You can also establish how often you will post content on the blog and if you are in a position create a team that will help you plan, create and promote your blog content. Ensure that all your team members have the same vision and are on the same page when it comes to ideas and how to implement them. A team that is working together in harmony has only one thing to achieve and that is a success. Take Time With Your Keyword Research After working on your blog strategy, you will also want to focus on creating a keyword strategy. Your blog will be instrumental in your SEO efforts and that is why it is vital that you begin with a well-researched keyword list that you will use to create your content around. The trick here is to develop a list of keywords that will be relevant to your company, product or service that you are offering. Keyword research is not an easy process because you need to keep in mind what the search volume is and how much competition exists for those keywords. If you happen to be against popular blogs with large SEO budgets, then you will need to find keywords with less competition and focus on them. Ahrefs is an awesome tool to help you look at keyword difficulty and search volume. At some point, you may need an SEO expert on your team to help you with the SEO process and prevent you from making costly mistakes. Additional, you may need to take a course and get a deep understanding of the true requirements. Although a course will cost you money, it will help to avoid costly mistakes and increase your blog’s earning potential. Create Topics And A Content Calendar With a keyword list, it becomes easier to generate topics and create a content calendar. Use your keyword list to brainstorm potential topics for your blog. As you get topics through the keywords, also ensure that the topics remain relevant to your audience and address their needs. With your list of topics complete, you can then go ahead and create a content calendar to help you plan ahead and keep you on track for the rest of the year. As you plan your content calendar consider any relevant events or holidays that you might love to center your content around such as Easter holidays, Christmas, Labor Day, Valentine’s day, Halloween and so on. Whether you use a content calendar or just use a simple spreadsheet ensure that important information is featured. Include the blog topic, SEO keywords, description of the content, due date, publish date and anything else relevant including buyer personas if you have to. Create Your Blog Content With your plan in place, begin creating your blog content. Research, write and edit your content while ensuring that it is as creative as possible. Images and other visuals should also be part of your content because they are key to making your reader understand your information better. Whatever you can do with your content to further educate and engage your audience, do it as best as you can. Publish And Promote Your Content After your blog content has been created, edited and the visuals added, it is now ready to publish. Pay close attention to crucial SEO factors such as titles, subheadings and meta descriptions. Such details will help search engines find your blog and display its content to internet users that are searching for it. After your content has been published on your blog, you will still need to promote it on different platforms. You could begin by posting links to the content on your social media platforms. Email marketing can work once you have gained subscribers. This will help improve SEO and at the same time add value for the visitors interested in more information about the topic. Monetizing your blog If you are going through the whole process of creating a great blog, then it is likely that a successful blog will, in turn, become a profitable blog. But how do people make money from their blogs? There are many ways of doing that from affiliate marketing, advertising, selling digital products, selling memberships and a lot more. However, remember one thing about monetizing your blog. You have to build a huge following which requires great effort. Work on driving more traffic and when your blog is popular and has a good number of visitors the earnings will then officially begin. For those who blog is a mystery, you now know what it is all about and how to create a successful one. Begin the process by focusing on making it successful first before thinking of ways to monetize it. Once you have gotten the internet masses interested the money aspect will automatically fall into place.