Facebook Advertising: What We Can Learn From Ford And GM?
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In early May, GM made a big announcement. Not about a new product line or a CEO or the kind
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What’s In A Name? The Huge Value Of Branding
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Have you ever wondered how global brands like Coca-Cola and IBM make it to the top list of global brands? Well, aside from years of guaranteed quality service, one of the major factors is having a reputable trademark or in layman’s term, a brand.
Interview With Bill McCartney: 5 Steps To Getting Noticed Using Social Media
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I had a chance to interview one of Northern Ireland’s most celebrated social media strategists, Bill McCartney; and here are his top tips on what it really takes to get noticed online
Can A Brand Belief Help You To Be More Successful In Today’s Tough Environment?
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In this article I will try and convince you that your business or brand will be more successful, and challenge your competitors more, by ensuring that you have a core belief at the centre of everything you do. The most successful brands around us across many categories have succeeded by having a core brand belief drive what they do and how they compete.
12 Expressions That Measure Online Love
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Digital marketers that only measure cold hard statistics are starting to shiver like the Mammoths during the ice age, because as we enter the age of social, the online world is beginning to heat up as everybody expresses online love in a tangible way. To coin a phase – we are adopting esocial.
What You Need To Know About Chinese Markets: Insight From CBi China Bridge
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CBi China Bridge; a design research and innovation strategy consultancy, gave me useful insights on how Western business should approach Chinese markets.
Can Zuckerberg Succeed Where Karl Marx Failed? Social, The Ultimate Disruptive Technology!
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Where is the new communication model provided by social platforms and social communities taking us in a global sense? How will the game changing online communication model MDEC, affect the human race? Have we finally found a delivery system that allows the vast majority of the world’s population to have a voice and can this online model deliver a fairer more equitable, democratic global society?
Why SEO Is Not Optional – A Back To Basics Guide
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Some businesses seem to think SEO is an optional part of operating online – which it completely is – assuming you also think being found by potential clients online is also an optional part of your business.
Supporting Your Business: An Interview With Eibhlin Curley Of Dublin City Enterprise Board
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In this interview with Eibhlin Curley of Dublin City Enterprise Board, we look at the supports provided by the thirty-five Enterprise Boards in general and by the Dublin City Enterprise Board in particular.
Fly High With Flyers!
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Let’s say a man is randomly handing out flyers in a park one Sunday afternoon. After politely looking at its
