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Search Results for: marketing strategy

Using Infographics For Your Company

Result type: Post

Posted on August 30, 2013 by Courtney Gordner.

Infographics are a good way to promote your site and build awareness, should you use them?

Posted in Marketing

Mari Smith: The Story Behind The Lady

Result type: Post

Posted on July 8, 2013 by Sian Phillips.

Mari Smith is a phenomenon in my eyes, and I’m sure for lots of other people too. Her warm and approachable persona comes across on Social Media which is a feat in itself as it can often be blamed for hiding a true personality

Posted in Business

How To Cut Costs By Reducing The Cost Of Each Sale

Result type: Post

Posted on July 5, 2013 by Joe Pawlikowski.

How much money does your company spend in the pursuit of making money? It might sound like a silly, circular question, but it gets to the heart of an important issue for any small business.

Posted in Marketing

Need Inspiration For Your Company Facebook Page? 5 Brilliant Examples!

Result type: Post

Posted on July 5, 2013 by Sian Phillips.

Are you struggling to grow your Company Facebook page and need some inspiration? Here are five brilliant examples of businesses running very successful Company Facebook pages.

Posted in Marketing

10 Tips To Kick-start Your Small Business Blog

Result type: Post

Posted on July 1, 2013 by Sandra Hennessy.

A small business blog is a great way to provide regular “useful” content to your market but how do you get readers and build a community that will keep coming back for more.

Posted in Marketing

How To Choose A Social Media Expert For Your Business

Result type: Post

Posted on June 28, 2013 by Beatrice Whelan.

There really is no such thing as a social media expert just people that do social media well.

Posted in Management

What We Can All Learn From Zappos.com

Result type: Post

Posted on May 30, 2013 by William.

Zappos.com realized very early on that their business should revolve around two different (but still intertwining) core values – culture and service.

Posted in Marketing

Don’t Let Business Opportunities Slip Through The Cracks

Result type: Post

Posted on May 16, 2013 by Megan Wright.

Your business is growing. New clients are pouring in, and referrals and sales alike are on the upswing. But are you effectively communicating with customers and prospects? Or are you leaving money on the table?

Posted in Marketing

When Your Small Business Isn’t Ready For You To Be CEO

Result type: Post

Posted on May 14, 2013 by Elli St.George Godfrey.

There is what you want to be and then there is what you have to be. When is your small business not ready for you to be CEO?

Posted in Management

eBook Distribution: An Irish Company Leading The Way

Result type: Post

Posted on May 13, 2013 by Sian Phillips.

An interview with Patrick Crowley, Digital Content Marketing Manager of ePubDirect.com – a leading eBook distribution company in Ireland

Posted in Growth

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Three vintage VHS video cassette tapes stacked on a white background.

Reed Hastings built Netflix’s founding myth around a $40 Blockbuster late fee for Apollo 13, then three years later flew to Dallas to offer Blockbuster his DVD-by-mail service for $50 million and was laughed out of the conference room

Tweak Your Biz Editorial Team June 19, 2026
A sleek Harley-Davidson motorcycle parked on a city street, showcasing chrome detailing.

Harley-Davidson filed to trademark the specific sound of its V-twin engine in 1994 — the potato-potato-potato rumble — and spent six years and millions in legal fees defending the application before withdrawing it in 2000 when Japanese rivals proved they could replicate the cadence

Tweak Your Biz Editorial Team June 19, 2026
Two business professionals working together in an office, focusing on a project.

The quiet reason some high performers underplay their wins has less to do with humility than with a long-running habit of managing other people’s reactions to their success

Tweak Your Biz Editorial Team June 19, 2026

In 1995, eBay founder Pierre Omidyar’s first sale was a broken laser pointer that went for $14.83 — when he emailed the buyer asking if he understood the item was broken, the buyer replied that he collected broken laser pointers, and Omidyar realized any object had a market if the buyers could find each other

Tweak Your Biz Editorial Team June 19, 2026
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