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The “Hedgehog concept” is a brainchild of business theorist and educator Jim Collins, who authored best-selling books like “Built to Last”, “Good to Great”, and “Great by Choice”, among others.
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To earn trust and acceptance online, you will have to be either an established person on the web, or one of their own. For this, you will need a persona.
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In this indepth post I’m going to explore what this tool and Penguin mean for your website, how its changed the landscape of SEO, why who you choose to conduct your company’s SEO efforts is now critically important; negative SEO and what that means for your business and how, when and why you would use the tool should you need to.
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A summary of Rand Fishkin’s presentation on how irrational SEO biases are holding us back from great opportunities & how to turn the biases on their head for big wins …
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Many people think that all it takes is a little SEO magic and their site will appear at the top of the SERPs (Search Engine Ranking Positions). Unfortunately this is not the case and SEO is an on-going process for most businesses.
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Website navigation – best practice advice. Good website navigation is making sure your visitors have a positive experience & can navigate to their information with ease.
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This SEO checklist includes the most essential checks that one should make before publishing a website online and should be updated regularly. SEO is a constant battle and requires constant monitoring and updating and so this check list will help to focus on the most important aspects.
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In this article, I’ll dive into my own interpretation of what each means and show how they’re very different. The biggest difference between the two is WHERE they happen, not so much how. However, do keep in mind that you really can get all of these tasks done without knowing the terms. The most important aspect is to know what should be done first, so I’ll go into the order of importance as well.
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Many new business owners choose to take the DIY approach to search engine optimisation. Although I would recommend hiring a professional this is understandable as after web development costs SEO is often an afterthought. If you are taking the DIY approach here are the main things you’ll need to look at.
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You can find thousands of blog posts out in the web covering the best WordPress plugins. This post is aimed at those of you who enjoy trying out new things on your own before calling your developer for the final touches. I will walk you through a personal selection of plugins that complement those core ones you already use
