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Top Tips for New Zealand Business Owners Planning to Sell

By Kelly Larson Published July 15, 2024

So you’re thinking of selling your business? That’s fantastic!

You’ve poured your heart and soul into building something special, and now it’s time to reap the rewards. But hold on a sec before you slap a “for sale” sign on the window.  A little planning goes a long way in making this a smooth and successful exit for you.  Here are some insider tips from a fellow Kiwi who’s been there to help you navigate the process:

Know Yourself and Your Business

First things first: what’s your end game? Are you dreaming of sipping cocktails on a tropical beach, or do you have your sights set on a hot new tech venture and need some capital to make it happen? Knowing your “why” will guide your approach to selling your business.

Next up, take a good, honest look at your business. Don’t just focus on the bottom line.  We’re talking about a full SWOT analysis here – strengths, weaknesses, opportunities, and threats. What makes your business unique and downright awesome to potential buyers? Is it your loyal customer base who swear by your pies, your innovative new line of eco-friendly clothing, or your team of absolute rockstar employees?

Who is your ideal buyer? Not just any random Joe will do.  Are you picturing a big-name company looking to expand their market share, or maybe a savvy investor seeking a high return on their investment? Knowing your buyer profile helps you target the right people.

Spruce Up Your Business for its Big Debut

Think of your business as a house you’re trying to sell. Presentation matters!  Get your finances in tip-top shape. We’re talking about clean books, up-to-date financial statements (audited by a reputable firm, if possible), and a clear picture of how profitable you’ve been lately.  Don’t let any outstanding legal issues linger – settle those tax payments and deal with any customer complaints head-on.

Now, let’s streamline things! A business that runs like a well-oiled machine is way more attractive than one bogged down in inefficiencies.  Consider outsourcing tasks you don’t need to do yourself or automating repetitive stuff.  Solid contracts with reliable suppliers and customers are gold – they show stability and give potential buyers peace of mind. If your contracts are up for renewal, negotiate favorable terms for the new owner.

Valuation: How Much is Your Business Worth?

There’s no one-size-fits-all answer here.  Different methods are used to value businesses, considering things like your profitability, what similar businesses are selling for these days, and the value of your assets.  Think about getting a professional valuation done to ensure you’re setting a realistic asking price. But don’t just rely on that – do your own research! See what similar businesses have recently sold for and keep an eye on industry trends.

Be prepared! Gather all your important documents – financials, legal agreements, intellectual property stuff, customer contracts, any licenses or permits you need. Having everything organized online in a virtual data room makes things easier for potential buyers to review and shows you’re a pro.

Business Brokers: Your Secret Weapon?

Are you thinking about hiring a business broker?  These folks are experts in marketing, valuation, and the art of the deal. They also have a network of potential buyers, saving you time and getting your business in front of the right people. You may also find local business brokers who have vast experience in the local market. For example, if searching for “business for sale in Auckland” you will discover companies like Link that deal directly with local businesses in that area.

A business broker will work with you to develop a killer marketing strategy to attract qualified buyers. This could involve online listings on business sale platforms, targeted ads in industry publications, or even discreet outreach to potential acquirers.

Negotiation: Let’s Make a Deal!

Be prepared to negotiate! Brush up on your communication skills and anticipate any potential sticking points.  While being flexible is good, don’t be afraid to hold your ground on key things like price and how long the handover period will be.  Get a lawyer involved – one who’s experienced in business transactions – to craft a rock-solid sales agreement that protects your interests.

A successful closing on a business for sale isn’t just about the closing handshake.  Plan for a smooth transition of operations and knowledge to the new owner. Train the staff, introduce them to the customers, and make sure everything runs smoothly during the handover period.  Offering some post-sale support shows you’re a good egg and can help ensure the business’s continued success, which reflects well on you.

The Final Chapter

Selling your business is a big deal. By planning ahead and following these tips, you’ll significantly increase your chances of a smooth and successful exit. Don’t be afraid to seek help from qualified professionals like business brokers, accountants, and lawyers.

Selling your business can be an exciting and rewarding experience. It’s the culmination of your hard work and dedication. By following these tips and leveraging the available resources, you can ensure a smooth transition, maximize your return, and move forward with confidence into the next chapter of your life. So go forward, sell that business, and celebrate your success! You’ve earned it!

Posted in Business

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Kelly Larson

Hello! I'm Kelly. I've been working in "corporate America" for the better part of a decade in multiple marketing, finance, and managerial roles. I've got a vast knowledge of all things business, but my passions are writing and business software. So, I've combined the two for the TYB audience!

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Contents
Know Yourself and Your Business
Spruce Up Your Business for its Big Debut
Valuation: How Much is Your Business Worth?
Business Brokers: Your Secret Weapon?
Negotiation: Let’s Make a Deal!
The Final Chapter

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