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Brandfog has released a survey titled “2012 CEO, Social Media & Leadership Survey”. It makes for serious consideration for all CEO’s and C-Suite executives. They need to review their personal engagement strategy on social platforms. The results of the survey show clearly the online community believe companies with socially savvy leadership would benefit in today’s Web 2.0 world.
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The one tiny change that increased sales, referrals, and my own income! Unfortunately, I could have saved thousands of dollars & several years of frustration because the “secret” that I discovered had nothing to do with the tools I was using & everything with my understanding of what marketing a small business really is.
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Creating a fantastic App is easy with the right developer, but creating a fantastic app that gets noticed and downloaded is another challenge altogether. You may have created the world’s greatest app, an app that will have a massive impact on everyone’s lives, but unless they know about it, it’s just another app in a sea of several hundred thousand other apps.
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Some people are of the opinion that blogging has limited use for their business, some don’t see the need for it at all, others see it as useful for improving SEO and with good calls to action, believe it capable of delivering increased sales. However, blogging (and other social media tools) can do so much more for your business than driving people to your website through improved Search Engine Optimisation.
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One of the top human fears is the fear of public speaking. Another is the fear of death. But imagine that for some, the No. 1 fear can be actually dying whilst speaking in public. If the thought of standing up in front of a crowd is worse than death itself, read on for some tips on how to overcome that.
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Recently I interviewed Adriaan Bartels at The Cliff House Hotel for Bloggertone. Neither of us realised how it would go out so quickly on Twitter. Within 2 hours of it being published it had been Retweeted 80 times.
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Google has now unveiled their newest offering, which they’re calling “Search, plus Your World”. This is basically the result of their Social Search experiment with some new features. The nuts and bolts of the idea is that by offering “social” search results as well as the regular results
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Mobile technology presents a whole new range of possibilities for digitally building a business. This interview looks at using an app to generate sales leads.
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I recently had the pleasure of interviewing Kate Hyde of Henparty.ie and Kate explained about setting up the business, being on Dragons Den, raising a family whilst running a successful business and plans for the future.
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In the recent Hay Group Leadership 2030 research, six megatrends emerged that will bring additional challenges to leaders. What do they mean to a small to mid-sized business?
