Nowadays, consumers are not simply introduced to the products or services that freshly arrive on the market. There are a lot of technological gadgets, social media channels and mobile platforms which keep rotating around the user. Instead of a physical appearance, consumers are now surrounded by a digitally exposed world which is entirely filled with attractive services, new products, and digital innovations.
The definition of marketing has slightly changed in the past few years. Marketing is a direct form of communication with consumers. It comprises of several online and offline activities of a business associated with buying and selling their products or services. Marketing can be done in multiple ways such as advertising, online marketing, etc.
In this social-media dominated world, several companies have started following advanced digital marketing strategies to promote their newly launched product. Along with using product-centric strategies, it takes a lot of creativity and analytical approaches to execute these strategies. As time changes, the marketing trends have also been changing every day. The ongoing marketing trends will help marketers to engage more and more consumers directly by increasing their marketing reach.
So, let’s now talk about the ongoing marketing technology trends that will help your business in creating new opportunities.
Content Marketing
Content plays a vital role in promoting your business’s products or services. Over the past few years, we have all seen revolutionary changes in online content and marketing strategies. Content marketing is a strategic marketing technique that allows you to create and distribute relevant business related information to attract the target audience. It is free and it works for all types of brands and businesses.
Content marketing can be considered as a cornerstone and the best-integrated part of the overall marketing strategy. The method of using content marketing can differ from one company to another but it serves the same purpose to all the businesses.
Live Videos
Live videos are one of the recent innovations in digital marketing and it has suddenly become everyone’s favorite. Live videos directly connect your business to the consumer and it is the easiest way to convey the beneficial effects of your products and services. People often remember live videos instead of those static words in their newsfeeds.
Several social media channels like Facebook, Twitter, Instagram, etc., are also supporting live videos giving you an opportunity to go live with your consumers. Live videos can be developed easily and saturated with the content for the betterment of your business so that you can easily approach end users across the world.
Increased Personalization
Personalization can be considered as the most helpful tool when it comes to B2C (Business-to-Consumer) marketing. Many big companies like Amazon are using a huge amount of data to improve customer experience and are also excelling in their marketing. It allows your business to target the consumers on an individual level.
Personalization helps your business to attract the consumer. A business can attract a huge number of users by giving them a personalized feel by using relevant content on the web page or mobile application. The key to increase personalization is by building creative strategies to know what exactly consumers are looking for.
Mobile Marketing
In this era of the smartphone, mobile marketing is considered as a feasible and approachable technique. Mobile marketing comprises of several activities such as app-based marketing, in-game mobile marketing, mobile search ads, location-based marketing, etc. As a matter of fact, we all know that mobile traffic has taken over the desktop users for Internet users.
Now is the time to implement mobile marketing strategies for the growth of your business. Many businesses are preferring the “mobile-first” concept these days, as smartphones have become the first choice of users to surf the internet.
Social Media Marketing
Social media marketing is an online form of marketing which is engaged with multiple social media networks in order to achieve marketing communication and branding goals. The changing trends of social media marketing are often controlled by the efforts of several social networks to monetize. This has made the businesses to “pay to play” to made an impact on end users.
Social media marketing is an ever-growing and dynamic technique which helps to reach end users that help your business to engage audiences across the world. With the appropriate utilization of social media marketing, you can interact with your consumers directly that can bring remarkable success to your business.
Wearables And IoT Marketing Applications
We have the rise of digital tools and technology among consumers. Wearables and Internet of Things (IoT) have become the most important marketing technology applications in the past few years. The wearable and IoT marketing applications are only limited to device makers and retailers. Digital marketers can take advantage of the dependency of the consumer on these wearable devices and IoT.
Advertisements With An Expiration Date
As your business grows, you will find new competitors at certain levels. As a business, you can create integrated and compelling marketing campaigns that provides authentic and exclusive content for the target audience. This concept of advertisements with an expiration date comes from a messaging app called Snapchat.
In order to attract more and more consumers, you can create compelling teasers or live videos to promote your upcoming products or services. With the help of these videos and images and by sharing them on social media channels, a business can create campaigns for users. This marketing technique can also be termed as real-time marketing.
Automate Your Marketing Strategies
Most of the businesses are using marketing automation techniques for the growth of their business. Marketing automation, as the name suggests, is an automation technique that uses multiple software and platforms to automate the marketing processes, for instance, customer data integration, campaign management, customer segmentation, etc.
Marketing automation technique provides more accuracy to your business. It also includes solutions for social media marketing, email marketing, digital advertisements, etc.
Let Consumers Be The Marketers Of Your Brand
Allow your users to share their experiences on social networking channels. Let your target audience promote your brand, products, and services. It is equally applicable to businesses as well. As a business, you can utilize your consumer’s experience as content or testimonials and share it on social media channels.
With these above-mentioned ongoing digital marketing trends, you can revolutionize your business’s growth in this digital age by creating more opportunities for consumers and marketers.
