Social media is probably the most powerful media today. It can fetch great results for your business when used properly. However, these can also have negative impacts if you do not use them properly. Hence, it is important to know what not to do on social media, which can have a negative effect on your business.
#1. Do Not Ignore or Delete Negative Comments
Are you afraid of negative comments that are posted on your social media pages? In fact, there is no harm in being afraid of them. Yet, you need to know the right way to manage these comments. You should never delete these comments or completely ignore them. This will irritate the person who had posted them and the chance remains that they will return with vengeance and post another comment, which might harm the reputation of your business.
Instead, you should consider such negative comments in a positive light, as they will help you correct the mistakes. In fact, if you reply to the negative comments properly and make required changes, if any, they will help to enhance the reputation of your business.
Is it true that social media can perform in the best way when you share your content as often as possible? In fact, it is partly true. You should always look to reach out to as many potential customers as possible with your posts. However, it is important for you to do that prudently. Know the best time to share your posts when you can reach out to your target audience.
However, always remember that sending too many posts to your followers will seem like you are spamming them. Hence, they will surely unfollow or unfriend you. Therefore, it is important to know how many posts you should share on a regular basis to remain relevant to your customers.
#3. Do Not Reply without Thinking Properly
There is no need to rush into things when you have to reply to a criticizing post on your social media page. It is true that you need to answer almost all queries and comments that are posted on your social media page and posts. But always ensure that you are doing that prudently. There can be a few comments, which you do not need to answer at all.
Moreover, if you find any critical comment on your post, take your time to compose a reply. You might find the post insulting or something that criticizes your hard work and hence, would like to reply right away. However, that will only result in confusion and might harm the reputation of your company. Hence, it is always advisable not to react right away and plan a proper way to reply to criticizing posts.
#4. Do Not Fall Prey to Trolls
It is completely on you to realise what to reply to and what not to on your social media page. You need to know one thing – many of the comments that are posted on your social media page are nothing but trolls. Hence, you should restrain yourself from being involved in any sort of confusion or debate. Instead, read the posts carefully and try to figure out whether they are meant only to provoke you.
Reply only if you find them interesting and the criticism constructive. Otherwise, it is better to avoid any type of post which might lead to disputes. You are the one who needs to decide which posts you need to reply to. Understand and figure out the trolls and keep away from them.
#5. Do Not Stop Sharing Content
Content is the king! A lot of things on the internet have changed over time. There are many things, which have backfired and hence, need to be avoided. But this fact remains constant. Share as much contextual content as possible. However, it is important to ensure that the content you share is relevant to your business. This is going to make your potential customers interested and help you gain more traffic to your website. The result: enhanced business and increased revenues. Hence, it is important to continue focusing on good quality content.
#6. Do Not Avoid Google Plus
Over the past few years, social media was all about Facebook and Twitter. Google has introduced Google Plus, but it was nowhere in the fray to help businesses the way the two leaders of the social media market were doing. Hence, it was not essential for your business to have a Google Plus presence.
However, the time has changed over the past few years. And if you are still not there on Google Plus, it’s high time you get your profile created there and start your activities immediately. It has been observed that the +1 received in Google Plus helps your website move up in keyword search results on the Google Search Engine. Hence, it is important for you to create your presence on this social media platform.
With the passage of time, different social media trends have occurred, which will rule the roost. However, several things need to be avoided as well. Keep in mind what not to do on social media and keep away from these activities to ensure that your business makes full use of this platform to perform better.
Images: ”Businessman with Social Media Concepts / Shutterstock.com“
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