You’ve started a business and created a website? Congratulations! Stepping into the entrepreneurial waters is a challenging endeavor, especially with so many competitors emerging every day. Unfortunately, creating a website is not nearly enough to help you stand out from the crowd.
It takes a well-optimized website with high-quality, useful content to help you reach customers and stand out. Businesses worldwide have taken this seriously and are investing in >SEO to help them rank higher in Google search results.
However, before you turn to an SEO agency to help you boost traffic to your website, there are a few factors you should consider. Here are 5 things you should know before you hire an
Know Who Your Audience Is
Before you seek
If you know who your target audience is, you will know what problems they’re facing and subsequently how you can help them. It is only when you’ve got this figured out that you can start producing useful, relevant content that helps them solve their problems.
After carefully analyzing the data, you will know exactly what type of content to create: articles, customer reviews, infographics, case studies, etc.
If you haven’t figured this out yet, we strongly recommend getting to know who your audience is before you hire someone to help you increase your ranking and conversions.
Understand the Difference Between White Hat
SEO and Black Hat SEO
Another important thing to know before hiring an
While they do increase traffic to a website, these tactics are not following Google’s rules and your website could be severely penalized. It could take years to recover from the penalty and get back on track again. It brings more damage than benefits.
Seek an agency that implements legitimate, white hat SEO practices only. In this way, you will increase organic traffic using approved techniques therefore, you won’t don’t risk being penalized by Google.
Don’t Expect Overnight Success
It of the utmost importance to be patient and know that success doesn’t happen overnight. Many businesses expect almost immediate results when they hire an
Search engine optimization is an ongoing process. You are not likely to see results immediately. You should know this because it will help you find a good
There Is More to
SEO Than Links
Building links is important for boosting your rankings in search results. Very important. But it’s definitely not everything. There are many other aspects of
While it’s great to have reputable websites linking back to your pages, if your website is too slow or isn’t user-friendly, you’re not going to get many conversions. If there is one thing that users hate, it’s slow loading time. No one has the patience to wait for a website to load for more than 3 seconds. This is a very negative ranking factor.
Also, if your website isn’t easy to navigate so that users can find what they’re looking for, they will leave never to come back.
As you can see,
Be Willing to Invest in
If you search for >SEO services online, you’ll see prices ranging from as low as $100 to up to thousands of dollars a month.
If we’re being honest, most of those cheap so-called experts aren’t going to do much for your website. And even if it is $100 a month, it’s still wasted money.
We’re certainly not saying you should necessarily get the most expensive option. But we do think you should be willing to invest in quality services. As they say, it takes money to make money. And for a $100 a month, you are probably only going to get a bunch of spammy links, that’s all.
Additionally, they might be using some unethical practices that will cause your website to be penalized.
Instead of risking it with the cheapest option out there, find a reasonably-priced
There is no doubt that good
But as you can see, not all that claim to be
Confident male designer working… – DepositPhotos