It is easy to get caught in cool, new techs and mobile apps while forgetting about the end user. The next generation mobile apps might feel like the topic du jour in today’s world, but it’s not just a passing fad. Let me explain to you how?
Being one of the most primary channels for end consumers to interact with the globe, mobile apps has taken everything by storm. With continuous advancement, professionals have started shaping the next generation of killer mobile apps. Now, do you remember how smartphones ushered the app market a few years ago? I am sure you do! And since then, these apps are found eating the entire world turning startups into a million dollar ventures. However, the initial crop of apps launched eight years ago on the Apple app store was made largely of games & utilities. After that digital revolution has unfolded many fronts, today mobile applications are used to nearly every case ranging from business enhancement to entertainment, shopping, education, healthcare and what not!
Need For a New Approach
As the tech becoming the ubiquitous day in day out, digital technology is seen becoming the cornerstone of the market driving basic yet crucial attributes like agility, simplicity and cost reduction. Gone are the days when businesses used to prefer tried and tested one-by-one approach to platforms in order to offer a seamless experience to the end user.
Modern businesses require solutions that are adaptable to changing requirements and support multiple platforms without the need for constant input from professionals. This is where next-generation mobile apps come into play! Next generation mobile application is a rare concept of creating apps keeping wider business objectives in mind and seeks to prolong the life of apps – perhaps indefinitely. As a result, businesses can:
Reduce time-to-market: Reacting to changes in staff or customer needs can be extremely difficult at times, choosing the wider- marketplace turns out to be pretty difficult for conducting in day-to-day operations concerning content and functionality.
By developing a scalable, cross-platform app ecosystem, one can definitely reduce complexity as it is fully integrated with their own systems and supports business processes.
Reduce costs by moving away from project-based, cyclical, app refreshes – reducing their dependence on specialist app developers and on their IT department.
Next generation mobile apps have this capacity to enable non-technical staff, such as marketers, to manage day-to-day updates, add content, and adjust app configuration. After this, nothing can stop you from creating superior digital experiences for their customer as well as staff. Further below in the post, I would like to mention a few trends worth taking into account to make day to day lives easier, more productive and fun.
Machine Learning/Artificial Intelligence
With the emergence of apps like Google Now, Siri, Flipora, Pandora we are witnessing the transformation from manual searching to automated discovery. These apps happen to understand a user’s intent or context and tend to provide the exact information at the right time. For instance, have you checked Siri and Google offering intelligent recommendations regarding traffic, weather, flight details and so forth? They will always come to know when you might take a trip and figure out what you are more interested in with the help of Artificial Intelligence. For example, Flipora suggests other users connect with and follow, in effect connecting the world around interests.
With the time passing by, more and more apps have started using machine learning and artificial intelligence to empower humans with knowledge. I guess Steve jobs initial vision will turn into reality at any moment. He thought of the personal computer as a bicycle for the mind that helps unleash the full potential of human creativity and productivity. And we all can see how apps like Flipora and Google Now are amplifying human intelligence is making things simpler and better.
Geo-location as context & Beacon based services
With the advent increase in the use of smartphones, the need for providing contextual information based on where we are and what we’re doing has become crucial like never before. Have you come across Swarm? It’s an app that allows you to extend your online connections into the offline world by simply alerting you when friends are nearby and allowing you to meet up with them spontaneously. Another notable example is Starbucks that uses geolocation to let you know when you’re near a cup of coffee. Likewise, the demand for location-based service applications like Apple’s iBeacon and Google Beacons are rising exponentially which plays a significant role in the personalized app marketing process.
The On-Demand Economy
Last but certainly not the least, is the on-demand economy. Uber can be considered as the best example that happens to be seemingly ushered in. The order-a-car-service on-demand model enabled entrepreneurs to apply the same model in their respective businesses. Amazon has moved one step forward by just creating the app and supplies the button with Amazon dash. All you require doing is provide a little upfront input into the app concerning the name of the product you wish for, address, payment information and what not! Simply press a small device with one button that attaches to a product, or even to your shelf, when you’re running out or running low. Being only available to the prime members, your product can be shipped overnight to you automatically. In simple words, you have a remote control.
Given the availability of the technology to end users, the mobile barcode space offers a significant opportunity regardless of their devices for vendors to connect with consumers.
Also, several mobile barcodes employ pull technology – campaigns rely on an action by the user to trigger a message – they comply with privacy requirements and regulations, which often preclude major brands from engaging in cutting-edge campaigns for fear of alienating their audiences or potential litigation.
Consumers these days are found pushing mobile app developers to create intuitive experiences. Confusing websites are considered as a major turn off for them, they strive to look around for order on-demand services to their doorsteps, and seek out products like smartwatches that integrate technology more seamlessly into their lives. And the trend will still continue to grow in the upcoming years.