Campaigning on Twitter is not easy. And there’s not exactly a one-size-fits-all way for every business trying to grow its brand in the platform.
Generally speaking, Twitter’s activity doesn’t rely only on a nonstop picture and video sharing. So the platform to be judged by users as an environment too troubling for brand promotion leads it to be perceived as somewhat absent of big corporations.
However, so be that we find unnoticed tools like Socialsup in the lead to grow awareness on the platform opportunities for the marketing industry, Twitter it’s a wildcard widely underestimated.
So, Does Twitter Works for Small Businesses?
A study published by eMarketer showed that U.S. marketers have planned to doubles its expenses on Twitter video ads in recent years.
Overall, when applied smartly by small brands, employing healthy marketing strategies in Twitter is not an impossible duty.
But how do we distinguish gold from copper? If we always find frauds about this matter.
We’ve have listed a meriting collection of tips to get small businesses on the track of growing in the platform.
1. Find and Use Your Brand Voice
It is the singular personality that your brand takes on social media.
For example, this is the case of swimwear for women clothing stores, which projects the language and tone of a fashion influencer in their 20s. Or the one of an indie music magazine account that projects the witty slang of a chatty hipster.
2. Brand Voices on Twitter
People perceive Twitter as the most genuine social media channel primarily because Twitter is majorly used by both consumers and brands to communicate more continuously and informally. So be that “brand voices” are the authenticity element that let brands be seen as such out of the common crowd’s chatter.
However, this is no coincidence. As Twitter algorithm seems to reward continuousness over this inclination. Put, in other words, constant twitting and buzzing as much as possible is a behavior that the platform actually encourages.
A fact that is no drag. And therefore, marketing strategies in the platform should focus, unlike Instagram, on building better bridges of participation and spontaneity in their communications.
Twitter is not the place to execute your brand’s official exhibition, but rather for showing your brand in the way it sees the world. Be creative and genuine.
3. Use Twitter Native Media
Twitter’s algorithm encourages its users to share content from internal over external sources. As it favors the display of contents uploaded inside the platform over the ones shared from others like Instagram or Reddit.
Which is the case shown, for example, when talking about Twitter photos and videos, which receives a way larger preview than pictures and videos in links.
4. Twitter Native Video Sharing
It’s a relevant remark that Twitter videos are set by default in the settings to play automatically in the feed. Not only this factor averts native media from the need to be clicked on to start playing but also favors it over YouTube videos shared, which does have to.
Also, and as data shared by Twitter indicates, Twitter videos show to be six times more likely to be retweeted than photos, and three more times than GIFs.
Try to keep your content casting inside Twitter waters as much as you can: Upload your media natively, quote over media from other tweets
5. Re-sharing and Re-using Content
Opposite to what one may expect, posting one content over and over again does work on Twitter.
It’s the case showed by journalism accounts, magazines, and blogs, which publish the link to one story or article during a week or month.
This situation happens because of Twitter’s feed dynamic. Which, prone to constant publication, makes most tweets generally unable to keep afloat that much before sinking in the deeps of the timeline.
6. Keep It Shifty
The opportunity to tweet one content on several occasions over time relieves brands from the duty to source new content at all times.
Especially if you’re brand that focuses heavily on content marketing (Why would you be on Twitter otherwise?), this practice lets you squeeze the most out of your content, enhancing your overall clicks and interactions.
If you mix it with simple scheduling software, you could even queue all the content reuses at one single time.
You’ll only have to worry about making slight adjustments each time, like choosing a different picture, shaking the structure, or altering the copywriting a little bit.
DepositPhotos – twitter