Source: Pexels
Selling today is not just about the product but the overall experience. Modern consumers verify the brand’s authenticity and customer service and refer to product reviews and unboxing videos before purchasing.
Speaking of unboxing, creating a memorable unboxing experience today is a modern yet sleek way of letting your customer know that they matter even when they have paid for your product. It enhances their overall experience, increasing customer loyalty and brand awareness.
Here are some of the best ways to make your product’s unboxing experience more memorable.
Making Your Unboxing Experience Memorable: 8 Easy Ways
Ensure Genuinity and Convenience
The unboxing experience should be as genuine and concrete as purchasing directly from the store. A custom product box comes in handy when enhancing your customer’s experience.
When delivering a packaged product, subtlety is your best friend. Rather than using the brand name, try resorting to symbolism. Remember, your packaging represents your business’s values.
Lastly, your packaging should be easy to open. The customers shouldn’t have to take a scissor to the parcel, thus destroying the box or damaging the product.
Personalize the Packaging with Handwritten Notes
Handwritten notes always do the trick. Such notes allow your business to cultivate a healthy relationship with the end consumer. While it isn’t the most effective method for established businesses, a handwritten note works like a charm for businesses in the startup stage.
Source: Pexels
A hand-written “thank you” note, like the one in the picture above, makes customers realize they are valued and cared for. As a result, your likelihood of retaining customers increases.
Encourage Customers to Post Unboxing Videos Online
YouTube, TikTok, and Instagram are the best places for your customers to post unboxing videos. Encouraging your customers to post unboxing videos on these social media platforms can work wonders for your brand.
You can create separate playlists for UGC (user-generated content) on your social media handles and let your customers know they can be featured.
Creating playlists of user-generated content also attaches social proof to your brand.
Sharing your product’s journey can significantly enhance the unboxing experience. Besides adding transparency to your brand, the product journey helps you showcase your brand values, especially if you are in the sustainability niche.
Add details on how the business started, its founders, and what inspired them to develop such a product.
You can even add a small note about the person who designed the product. The personalized touch enhances the product’s value and develops a unique connection with the consumer.
The Product Must Arrive Undamaged
Bubble wraps, foam pillows, styrofoam peanuts, and foam inserts help ensure the product arrives safe and undamaged. Protective packaging makes your customers realize they mean as much to you as your product.
The Packaging Should Be Attractive
You can fill your product box with conventional cardboard, bubble wrap, or something more creative. Custom-printed cards, promotional business cards, and using brand stickers offer extra value to the customer and make them realize they have received something more than just your product.
You can giveaway discount cards to your customers on upcoming purchases. Also, smaller samples or testers of other products in the packaging add immense value to the unboxing experience.
It’s an Eco-Friendly World
While useful, styrofoam, bubble wraps, and foam padding aren’t the most eco-friendly and compostable packaging options. You can opt for more environmentally friendly packaging materials like starch-based loose fill, molded pulp, molded fiber, and corn-based packaging.
Brand Every Part of the Package
Each package component should be branded to ensure consistency. Whether it’s the box, the gift card, a handwritten note, or even a foam pillow, everything should represent your brand.
Kudos to you if you prefer subtlety in brand messaging; you don’t necessarily have to put your brand logo on everything. Once again, you can resort to symbolism.
Color is a big part of branding. You can use your brand’s standard color scheme if you don’t want too many logos or symbols. Moreover, you can also use the images from your social media posts and DVCs.
Key Takeaways
Gone are the days when TVCs and print ads were enough to grow your business. Today’s consumers seek better experiences and like conducting thorough research before purchasing.
Businesses today must adopt a proactive approach, and providing memorable unboxing experiences is a master stroke that enhances your product’s overall appearance. Make sure to:
- Use symbolism in packaging and ensure that it’s easy to open.
- Utilize bubble wraps, foam pillows, and other protective materials to ensure the product arrives undamaged.
- Customize and brand every part of the package to ensure consistency and appeal.
