It might not sound too good for your ears, but the reality is not every customer, existing or prospective visits your website or social networking pages on a regular or frequent basis. They are involved in a lot more things and pre-occupied with too many works for which they hardly get their time out on checking what’s brewing in your website. In such scenario, there are high and probable chances that the customers that they miss out on your droll tweets or thought- provocative articles. Thus the best way to keep them in touch with the latest updates of your business is making the most and effective use of email.
Studies have proved that on an average, people check their mail 15 times a day consuming the information that they have received in their mails. That’s the place where you can target them and contact them easily. The number of email users around the world is standing to 2.7 billion, which indicates that email is your perfect channel to outreach your customers and to grab key sales objectives and opportunities available in the global market.
Paying attention to the strong customer relationship that it builds gradually and its wonderful feature to grab customer’s attention has brought it to consideration for powerful digital marketing campaigns. In the modern days, the
It is through this powerful and strong method of marketing that enables the entrepreneurs to shift the professional conversation about the business to a more personal environment and establish a direct line of communication with each of the clients.
While billions of entrepreneurs are exploring the market for their development and growth in their respective industries, it has been observed that only a few of them have actually implemented this technique as an integral part of their marketing strategy that also boosts their virtual presence and attracts great business to their company.
Not everyone is aware of the tips and strategies of email marketing that addresses the need of the business and also maximizes the ROI involved in the digital marketing sector. Here are some actionable and valuable tips that one should always keep in mind while marketing their business through emails:
#1. Maintain The Frequency Of The Email & Ensure Proper Timing
The first and foremost thing that one should pay attention to is the timing and frequency of the email marketing campaigns. Selecting the timing is a critical task and also serves as a challenge for many marketers. One should understand that Monday, being the week-start and Friday, being the week-end are the two days that are loaded with tremendous work and pressure. Thus, one ought to strike out these two days for their marketing.
It is more than obvious that no one is actually in a mood to think of any business or to read out any business-oriented articles while they are on their holidays during Saturday and Sunday. Thus the most apt days for carrying out your email campaigns are Tuesday, Wednesday and Thursday.
Maintaining the frequency of the campaign is yet another factor which is inter-linked with the above-mentioned statement. If you send one email promoting or introducing your business to your clients today and send another email after a month or so and still think that your clients will remember you, it’s your misconception. The proverb, “Out of Sight, Out of Mind”, works here. Your clients are always busy they don’t have time to check out what you had sent them previously, thus it becomes obligatory for you to be constantly in their touch and maintain good frequency.
#2. Build Long-term Relationships With The Subscribers
Like Rome, trust is not built in a day. It needs time. Thus, you ought to make sure that you are sending contents which are valuable and needful for the customers. Email-marketing is the best way to do so. Once you build your trust among your customers, it ensures that sales will follow and your business will enhance. Relevant contents bring a lot of positive attentions, while irrelevant contents strengthen the chances that the customers will unsubscribe the mails.
#3. Personalize The Email-content
If you wish to win over your clients, don’t use generic terms such as “Hi” or “Dear Sir”, be specific and use their first name in the mail body. The more you personalize your email content, the much better is the result which you receive. It ensures establishing a valuable bond between both the parties and makes them feel important and valued through your contents. This boosts their prospects of going through your content on a regular basis.
#4. Include Graphics, Videos And Images
Make your email distinguish in nature through graphics, images and videos. The more alluring and interactive the email is, the more will be your chance to win over your competitors. Emails that are colorful and contain graphics are more likely to be opened and read than the boring mails. Sending eye-catchy mails and customizing the mail ensures that your business is adopting the best email marketing practices and is set to lay its foot firmly in the industry.
#5. Deliver Long-term Value
Valuable tips, solutions and information is what should greet your clients when they open your emails. Yes! This is the trick of the day. Just send engaging emails which can help make life easier for your clients. Subscribers love to read such emails and become an active audience for your email campaigns.
#6. Focus On Building Your Own Brand
While everything else is valuable for you, don’t forget that at the end of the day, it is your brand that you are promoting, getting diverted from this may cost you your valuable customers. There might be situations where you have no other way other than promoting or endorsing other brands in your content, but to tactfully come out of such situation, you ought to ensure that your brand is not lagging behind in the content. Promote others but don’t forget to promote yourself- is the key.
Good email content and proper planning of the placement of the elements builds a strong impression for your business and helps you to establish your own distinctive voice in the market. Emails triggers and entices client’s needs and develop great prospects for your business to accomplish the success which they were in need of. It goes through the phase of cluttering the inbox to establishing the trust which then turns the prospects into customers and finally makes the customers your lifelong business partners. Get your email marketing plan right today and enjoy never ending golden opportunities waiting for you in the global market.
Images: ” Email marketing on blackboard. Email marketing handwritten on framed blackboard / Shutterstock.com“
