6 Newswire Services: One Platform, Several Products

Newswire provides not only one but several services including wire distribution media monitoring, media database, media outreach, newsroom, and PR strategy. The paid distribution site continues to offer new offerings that help many brands in gaining brand awareness, establishing credibility, and growing their exposure.

Newswire services include:

• Wire Distribution

Newswire provides media distribution as its core offering. Releases are distributed to a premium network of 250+ media outlets and Google News inclusion for the basic plan. Higher plans include additional features such as PR Newswire distribution to 1, 000 outlets, Yahoo, Business Journals Network, Reuters, and Associated Press (AP).

The main features of its wire distribution include up to 6 hyperlinks, addition of up to 4 images, embed of video, industry list, additional of files, auto post on FB and Twitter, share a PR preview to PR team, notification by email, 2-tier editorial process from PR Newswire, traditional and national reach in newspapers, TV, radio, and magazines.

Upgrades include a featured image on PR Newswire and expedited PR processing. Clients can receive a detailed monitoring report generated by Newswire for the basic plan. Newswire and PR Newswire visibility reports are available for higher plans.

There are 4 single distribution plans: Premium ($119), Premium Plus ($359), State Newsline ($699), and National Newsline ($1, 199). Monthly and annual plans are offered if clients want to have a long-term distribution of releases. Annual plans are offered at 10 percent off.

Here is the basic plan for single, monthly, and annual paid press release distribution. You can check and compare to determine what features are included in it:

Single Basic Plan

Monthly Basic Plan

Annual Basic Plan

• Media Monitoring

Media monitoring is an essential tool when distributing press releases. You need to listen to the conversations happening around your content like what is being said about it, or how your audience perceives it. It is also listening to the sentiments, finding trends in the industries, and monitoring media coverage.

Media monitoring is part of monthly and annual plans. You can get saved alerts, access to Newswire article archive, news clipping, sentiment analysis, and real-time tracking, depending on the monthly plan you plan to get. It is also available for subscription at $649 per month.

If you get this feature, you can track news globally without the need to do much effort. The site partners with LexisNexis to bring the latest news happening across the web, broadcast, and print media in 100 countries. You can filter topics easily with its comprehensive keyword filter.  

If you get this feature, you’ll be notified via SMS and email as relevant stories hit the wire in real-time. You can have access to 15+ million stories available in the archive. Most importantly, you can receive detailed reporting about content sentiments.  

With the news clipping feature, you can save campaigns for your future needs. An easy share button allows immediate sharing of your data with your team.

• Media Database

Media database is an important tool whenever you are launching PR campaigns. It allows you to gather information about relevant media and create custom lists. Newswire offers this feature in its monthly and annual plans.

If this tool matters to you, you must get a monthly or yearly plan and not a single distribution package. The media database is already included in the monthly or annual plan covering access to 1.7 million media contacts and building a targeted media list. It costs $499 monthly.

• Media Outreach

Media outreach is an important part of public relations. You can’t get publicity without media outreach. Newswire offers this feature for $499.

As the word suggests, it is the manner of reaching out to the media through different channels. Your goal is to get noticed by the media, so they have the interest to cover or feature your story.

It can be simply pitching to reporters or sending your release directly to them. The goal is to earn significant media opportunities for a brand.

The paid distribution site provides professional White-Glove service, custom media list, personalized messages with links and images, seamless distribution, warm-lead list, and tracking the success of your campaign.

• Newsroom

These days, it’s possible for any size of business to have their own newsroom or press page. Unlike before, only big companies can manage to have their own.

Newswire offers this feature with its monthly and annual plans. It allows you to publish your releases, events, executive bios, breaking stories, press kits, and integrate social media.

When you post your brand assets, it helps with brand awareness, builds your credibility and establishes your authority. Newswire offers the ability to create a branded newsroom through its templates.

Newsroom is part of the monthly and annual package. However, if you want to get a single plan, it costs $199 per month.

• PR Strategy

Newswire offers PR Strategy feature as its newest offering. It offers advice and recommendations in order to establish successful tactics. According to the site, it helps build publisher relationships through successful strategies.

It follows a 3-step process:

Step 1: The set-up

• Creation of PR calendar
• Ideation and discovery
• Write a pitch

Step 2: The Groundwork

• Distribution
• Pitching the media
• Media contact list curation
• Influencer marketing/ product placement

Step 3: The Follow Through

• Media monitoring/ news clippings
• Reporting and analytics

In order to start a PR Strategy, the site asks to fill up a form called Press Release Strategy Planner.  

These are the services offered by Newswire. They provide an extensive range of services that can help companies to grow in their industry.

What’s unique with them is their personalized assistance that is commended by its clients. They are the “best in customer service.”

The customer service staff walk-in with the client through the process. They ensure that their clients wouldn’t feel alone and lost in the PR submission.

The site is providing analytics report in each service. You can be assured that you know what is happening in your campaign. It can be an important reference to your future campaigns.

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