If you’re looking to dominate the search engine rankings, then it’s time to keep pace with the latest and upcoming SEO trends of the year. Given the present global pandemic and business environment, online businesses will need to use every opportunity to gain an upper hand over the competition. Let’s take a look at some of the top trends of this year.
Optimization That Is Focused on the User
While it is important to keep Google’s 2019 BERT algorithm in mind, aspects such a content delivery and clean architecture are also vital.
Reputation is Rewarded
SEO techniques 2020 revolves around maintaining a solid brand reputation. This stems from good reliable content in terms of feedback or reviews, but it also has to do with online branding, security, customer service, technology, supply chain excellence, and organic visibility. Your business should stand out from the others as being trustworthy, authoritative, and should portray expertise. Brands should stay away from fake news but verify all content, so it builds credibility. Further, when incorporating guest blogs, ensure to validate references of the author, as bad publicity can have a damaging effect on your brand. As they say, bad news travels fast!
Rich, High-Quality Content
When you hire an
When you hire an SEO expert, they will help you structure your content in a way that the search engines understand. It is important that the algorithm gets an idea of how each page relates to other pages as that is how users find information that is relevant to them. The right context and structure make it easier for analytics as well as you will be able to identify which part of the content is working for you and which part needs to be changed or edited.
SEO – From the Technical Side
SEO trends 2020 also involves user experience. This includes the A to Z of what a user experiences, right from the time they land on your page to the time they leave the website. The aim should be to give them a positive and memorable experience from start to finish. A lot of this will depend on the technical foundation itself, for example- how quickly does the page load? In certain situations, this may warrant an edit of the complete page design or template.
Making It Mobile
One of the key
Building Links and Your Brand
SEO trends in 2020 reveal the continued importance of good brand and link building. Much of this depends on journalistic writing, which can be of different types. Topics can be based on regular events that happen every year, for example, Christmas, New Years or Thanksgiving. It could be based on a particular theme that the editors create or on seasonal events. Further, topics can also be chosen based on current affairs or something that needs to be urgently addressed.
2020 has already proven to be an unprecedented year in many aspects. Adopting these best practices will go a long way in helping you dominate the SERPs so your business can generate maximum revenue in the coming months.
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