Search engine optimisation is a key tool to ensure that websites and webpages rank higher in the search engines like Google, Yahoo and Bing. Staying current with the ever-changing developments in
Google Webmaster Central Blog
One of the best places to start is to add the Google Webmaster Central Blog to your RSS feed to be updated when there is a new post. Google uses the blog to keep webmasters informed about news and changes to how their Googlebot crawls through both the internet and individual websites, and also how their indexing strategy is currently working.
Google Webmaster Tools offers a comprehensive way to access information behind the website. And Kissmetrics produced an excellent introductory tutorial that explains how to get the best out of this service.
SEO Case Studies from Industry Leaders
Writers like Neil Patel of QuickSprout and Matthew Woodward regularly provide detailed case studies about different aspects of
However, whilst these writers are prolific when it comes to writing about both
SEO Information Sources That Have Stood the Test of Time
Websites like Blog for Web which feature articles on inter-related subjects like
The site not only covers
SEO Trends Over the Ages
SEO trends are constantly changing. Search Engine Land even wrote up an interesting piece about how
SEO Trends That Peak, Then Disappear
What always stands out is the number of
Whether the webmaster,
Are you going to play the long game or the short game?
Going Long or Going Short?
The more manipulative an
Going long involves planning an
This doesn’t mean that all the latest
Going Short Means Chasing a Rabbit down a Hole
A short-term focus on
More than likely this obsession with faster and faster
Recovering Sites Damaged By
SEO Takes Longer Than Imagined
Recovery times for a site with a Google penalty can be steep. Unless you’re running multiple niche sites on the basis that they’ll be replaced inside of 6-12 months with a newer site so losing a high ranking site doesn’t matter all that much, then a longer-term approach is required. Even if you’re planning for ranking obsolescence, you’ll still need to determine whether the ends justify the means in terms of money spent, earnings received and overall profitability.
Stay Focused on Smarter
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