Only a handful of industries have been expanding in the last few years as quickly as eCommerce. The market did not exist only a decade ago, but now it attracts almost two billion shoppers and makes about 14% of the global retail sales.
Such growth would be impossible without the rise of online retail platforms that enable rapid business development. There are hundreds of options to choose from here, so the only real issue is how to make the right decision and identify the most appropriate platforms for your company.
Our goal is to help you with that, so keep reading to see eight tools that can help you to sell effectively on digital marketplaces.
The Best eCommerce Platforms to Check Out In 2019
Online retail platforms have become so widespread and easy to use that almost anyone can start a business quickly and effortlessly. Jake Gardner, an assignment help australia specialist at the dissertation writing service, says there are all sorts of eCommerce marketplaces to consider here, with the most popular solutions being:
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Amazon: It is the leading online retailer with net revenue of $232 billion in 2018.
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eBay: The platform is famous not only for selling new products but also for selling second-hand items.
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Walmart: Walmart is a retail giant that successfully combines analog and digital sales.
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Alibaba: If you are interested in the Chinese eCommerce market, look no further than Alibaba.
This is just a brief list of the most influential eCommerce marketplaces, but our goal is to discuss the best tools that can help you to kickstart a private business on one of these platforms. Let’s see our top eight picks:
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WooCommerce
Designed primarily as a WordPress plugin, WooCommerce quickly progressed to become one of the most popular online retail platforms globally. It’s an open-source tool with over five million installations worldwide.
WooCommerce enables users to launch, design, and control online stores intuitively and effortlessly. You can use it to create product pages, checkout templates, shopping cart designs, and many more. There are also options such as custom shipping, tax calculations, multiple payment models, etc.
WooCommerce is extremely versatile, so we recommend you to check it out and perhaps even launch a store using this platform.
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Name Mash
When you open an eCommerce website, one of the first things you have to think about is the name of the store. Although it sounds fairly simple, this feature actually has the potential to make or break your sales efforts, so make sure to use a tool like Name Mash to design a perfect name for your business.
All you need to do is enter the targeted keywords and Name Mash will show you a full list of domain names. It can also help you to concentrate on a specific domain type based on new, common, funny,
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Google Keyword Planner
Speaking of keywords, you’ll also need a platform to assist you in finding the best search terms and phrases for your marketing content. This is where Google Keyword Planner can help you a lot because it represents one of the largest online data libraries. All you need to do is enter the targeted terms and Google’s native keyword platform will display an entire list of possible alternatives.
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MailChimp
It’s hard to imagine a successful eCommerce business without a quality email marketing strategy. MailChimp is the right solution for this area of work because it allows marketers to automate most of the email promotion activities.
Mail Chimp offers you a wide range of templates that you can customize so as to fit the brand style, while you can also use data analytics to explore audience behavior and create the corresponding content for newsletters.
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Sprout Social
With over two billion daily active users, social networks are a quintessential marketing tool for online retailers. This is why you need a tool such as Sprout Social to simplify and improve the social media marketing strategy. The platform is based on four features:
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Audience analysis
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Content planning and scheduling
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User engagement and interactions
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Performance analysis
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Zendesk Chatbots
Every niche hosts dozens or even hundreds of competitors with more or less similar product portfolios. In such circumstances, one of the rare ways to distinguish yourself from industry rivals is to ensure top-notch customer service.
Zendesk Chatbots will help you to achieve this goal by introducing a 24/7 customer service solution. The tool will make your business constantly available and ready to respond to users’ inquiries almost instantly.
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Seller Cloud
Online retailers cannot function properly without an inventory management platform such as Seller Cloud. The program is able to simplify inventory management and automate almost every aspect of the process.
That way, you don’t have to worry about ordering too many items or running out of stock. Besides that, there are all sorts of other features that make Seller Cloud a great inventory management solution:
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Comprehensive product catalogs
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Intuitive ordering
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Simple shipping arrangements
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Synchronization of sales channels
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Accounting
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Reporting
- Google Analytics
With so many tools at your disposal, the only thing left is to find a high-quality data research platform for your eCommerce store. Almost every business relies on Google Analytics because it’s free and shows all the information they need to know about website performance. If you are not a tech guru who has to keep an eye on absolutely everything, then Google Analytics will do the work for you very efficiently.
Conclusion
Online retail is one of the easiest ways to exploit digital technologies and launch a private business, but it requires a fair share of skills, training, and hard work. Another thing you’ll need is a reliable eCommerce platform to help you organize and coordinate all activities as planned.
In this post, we showed you the top eight tools that could skyrocket your online business. Have you ever tried any of these programs? Which one do you consider to be the most valuable? Share your ideas in comments – we would love to see your opinion about this topic!
