Having a robust marketing and advertising campaign is the cornerstone of success for many companies out there. Regardless of the size of the company or the industry it resides in, messaging must be clear, concise, and compelling in order to build that loyal customer base that equates to profits and success for the business. With that said, it can feel like there are many different avenues a company can take in getting that messaging out to the public, one of which is corporate video.
If you haven’t yet entertained the idea of filming a corporate video, or you’re still on the fence, it could be that you’re missing out on a big opportunity. In fact, corporate videos offer a few notable benefits that you may not have even considered. So, let’s take a closer look.
Want to Boost Your Google Rankings? Video Is the Answer
For many companies, it is a true struggle to improve their Google search page rankings and appear on that all-important first page of results. There are a number of things that can be done to optimize your website and better your ranking, but typically it involves using various techniques rather than just one.
So, here’s something you may not know about Google, and that’s the fact that it ranks videos quite highly. Simply by including corporate videos on your site or your company’s YouTube channel, you’ll be able to boost your visibility on the search page. It could actually end up being that strategy you have been missing out on that makes all the difference.
A Chance to Convey a Message More Clearly
Corporate video also gives you a chance to convey your message more clearly than a standard ad or even product/service photo. With video, your overall message can be a bit deeper, more involved, a little longer, much more engaging, and be sure to answer any questions.
Of course, the key to clear messaging is a professional-looking corporate video. For example, researching movie production companies in Florida or any other state to shoot your video rather than leaving it to your internal marketing department will garner much better and more effective results.
Another huge benefit of video is that people love to share it. People will watch a video, connect with the messaging, and then feel inclined to share it through their own social networks or through email. It’s making the company’s job easier as this creates more of an organic marketing and advertising path rather than one that is being forced by the company.
Appeal to Those Who Prefer Video Messaging
Finally, there is the fact that everyone will search for their information and consume it in their own way. Companies need to recognize this fact and then offer a variety of messaging that appeals to all people. There are certainly those who prefer video and will specifically seek it out.
All in all, a corporate video could be exactly what you are missing out on that could make all the difference in the world when it comes to company messaging and marketing.
business video – DepositPhotos
