Since inception, live streaming solutions have marked their presence and with each passing year, more and more brands are inclining towards it. Since 2014 enormous growth has been observed in the usage of live streaming channels. Every social media platform offers live streaming to its users around the globe.
As the trend of marketing has been changed in recent years, businesses are inclining more towards online video streaming services. It helps businesses to stay ahead of the competition and attract a large number of the audience around the globe at a single point of time. In the current age of digitalization, it has become a crucial aspect for any brand to mark its presence on social media. Social networks help the brand to reach a wider audience base. Facebook Live and Instagram Live hit the chart of the most popular social media platform that allows brands to stream Live. The two most popular platforms have millions and billions of active users from around the globe.
Facebook live video streaming solutions and Live Streaming on Instagram has helped various brands in enormous ways. It has allowed brands to connect with their target audience on a personal level. The raw video content and insights of the brand, make the customer feel valued. Live streaming has removed the barrier of corporate curtain and allow customers to actively participate in planning the strategies of the brand by giving valuable suggestions. People enjoy video content much more than any other medium of communication.
A survey reports that the audience is much more likely to enjoy and engage with live videos when compared to pre-recorded videos. Live videos are much more engaging as it allows customers to interact with other customers and brands as well. It allows them to seek suggestions from other customers and ask valuable questions from the brand directly. Live videos on social media platforms like Facebook and Instagram can help any brand to leverage and grow brand awareness. Live streaming helps brands to gain customer’s trust, thus resulting in a customer-brand relationship.
Instagram Live and Facebook Live Video Helps in Growing Your Business
Here are some of the most innovative and effective ways of using live videos, such as Facebook Live or Instagram Live. Let’s discuss how Instagram Live and Facebook Live Streaming helps in growing your business:
- Conduct question & answer sessions
- Share live coverage on various social media networks
- Demonstration of a product
- Launch a new product
1. Conduct Question & Answer Sessions
Brands can conduct question & answer sessions during facebook live broadcast or while streaming live on Instagram. It helps in engaging the audience to a greater extent. Q & A sessions are an effective tool for interacting with potential customers worldwide. It helps in building a relationship between a brand and its customers. Q & A sessions during the Live stream on Instagram and Facebook allows customers to ask about their doubts directly to the brand. Brands should follow an approach for answering the relevant questions while streaming live. It makes customers feel satisfied and privileged. An answer direct from the brand itself clears all the doubt. It even allows customers to go through the questions and answers of the other potential customers.
Live stream on Facebook live is an easy medium for brands to communicate and put there message across. Streaming live on Instagram and Facebook gives a better experience to users and make them understand your product in a much better way. Facebook online video streaming services allow brands to organize q&a sessions and answer the most relevant questions while streaming live. It will give the brand much-desired exposure and hike.
To make the brand leverage, attracting more and more people should be the aim of any brand. Live Streaming on various social media networks helps in creating brand awareness while attracting more potential customers from where they are. Brands can publish Facebook live streams on their websites to generate more traffic to the site.
Sharing live coverage of an event on various social media networks help the audience on various platforms to understand who you are and why people should prefer you over other brands. Stream live on Instagram or Facebook or on both to broadcast a live event to build a brand and create a milestone.
3. Demonstration Of A Product
Facebook live streaming services and Instagram Live, allows the brand to demonstrate the product while streaming live. Live video streaming is an effective medium to gain audience trust by conducting live reviews and demonstrating product use. The products that are demonstrated live are used by the customers at a higher ratio. The audience gains a better insight into how to use the product. The brand can easily attract an audience while demonstrating the product as it gives valuable insight to people. It makes it easier for the brand to attract more audience.
Launch A New Product
Live streaming has completely changed the current dynamics of marketing. Brands are inclining towards Facebook and Instagram Live to launch a new product. Live streaming has become an effective tool to launch a product in the market. It helps in reaching a wider audience base without any geographical restrictions. Live broadcasting helps the brand to create a buzz around social media. It can leverage any product or brand within a day. It can boost instant sales and generate brand awareness.
Live video content is the most popular way in the current era of digitalization, to attract and engage a wider audience base. Facebook Live and Instagram Live Streaming, allows the brand to attract new users and strengthen the relationship. The two hit social media platforms can give a much-desired hike to any brand, resulting in brand expansion.