With the advancement in technology, trends in the software development field are changing rapidly. Till the date, many new design & development strategies have been introduced and grown significantly as per the market demands. Among them, Big Data works as a game-changer. It helps users to extract actionable insights from a large amount of data and build data-driven apps using modern, advanced web development tools and technologies.
Businesses with digital presence have been using Big Data to deliver better customer experience. For instance:
• Monitoring user behavior with the website or application to analyze user engagement
• Leveraging artificial intelligence to study and develop more effective graphics with smooth website operation
• Optimizing different digital properties for future trends and gain more insights using predictive analytics
What Is Big Data and How Does It Impact Web Design and Development
Big Data refers to a large volume of unstructured, semi-structured, and structured data. According to a prediction, by the end of 2020, 40 zettabytes of data will be in existence on the web. Traditional applications and methods cannot process such immense volume, variety, and velocity of data. Therefore, many businesses nowadays are using Big Data to gain quality insights for better decision-making and process automation while reducing costs.
When we dig dipper into the subject, we can find numerous exciting fields that revolve around Big Data. Web design & development is one such aspect on which Big Data practices are making a significant impact.
Let’s Look at the Key Factors
The benefits of utilizing data are endless. From enhancing iterative app design to gaining quick information about how users interact with the features, everything, we can determine from data.
1. Faster Web Development Process
In traditional approaches, developers were used to designing a webpage structure with the guesswork of what the user would prefer. However, today, they use advanced analytical tools. It helps them to study an immense amount of data, which provides precise information about the current trending features and functions among users. Learning about user preferences and needs in advance allows web developers to eliminate guesswork and speed up the web development process.
Big Data helps designers and developers to meet the continuously changing and evolving user demands on time. The consideration of such a crucial platform makes web development faster, and beneficial for businesses.
2. Automated Updates
Soon the big data analytics tools and machine learning will make it possible to eliminate manual administration of updates. Such tools and techniques automatically compile the data to make version upgrades as per the requirement. Thus, developers and businesses do not need to make assumptions about what the users would like to be included in the next update. Big Data would bring all these insights with the help of data science and machine learning practices to create self-learning apps.
Big Data analysis help to build applications that would not need manual work from the developers to meet the ever-changing demands of next-gen customers.
3. Heat Map Analysis
Heat map tools allow you to track the areas where the site visitors click, engage and interact more. It helps understand which section or feature is drawing the most attention and what is being skipped. For instance, if visitors are not clicking on the CTA button or if they are hovering over a specific image more, you can enhance these sections to get more engagement.
The heat map analysis with Big Data enables businesses to monitor the site performance in real-time and implement the features according to customer interest. As a result, they can attract and engage more visitors to the site with correct measurements.
4. Personalize User Experience
By implementing the AI (Artificial Intelligence) models into the development helps track user behavior and make appropriate changes in the app updates. The identification of UX flaws, along with other valuable insights, enables designers to create more interactive layouts.
For instance, while developing a music-streaming app, developers can include multi-language, genre, and other functions, which allow users to select their preferred music. Analyzing user preferences with Big Data analysis helps provide more personalized suggestions based on their streaming history. Thus, with improved user interaction and engagement, businesses can gain high brand loyalty.
5. Traffic Analysis
It is similar to heat map analysis; however, it works differently. The visual appearance of the website or application is the crucial factor that influences the user experience. A traffic analysis tool allows you to compare the system performance with the competitors’ platform. Thus, you can obtain the data, which helps you understand what to change or improve.
Big Data analysis provides information about the number of daily site visits, average sessions per page, bounce rates, and more. It helps businesses to identify and use the right web design approaches to boost the appeal and functionality of their online platforms.
6. Efficient Testing
Rather than relying on customers’ feedback to make site changes, businesses can leverage the in-built testing tools with Big Data to deploy better products at the first go. For instance, performing A/B testing on the site appearance and marketing campaign can make a huge difference.
Developers and businesses can perform A/B testing on everything, including search ads, web layouts, color & placing of buttons/menus, sales emails, and more. The quantifiable, data-driven evidence help to deliver faster product delivery and updates to gain an edge over the competition.
7. Cost Reduction
Until the introduction of advanced analytics tools and Business Intelligence (BI), the investment of average web design and development projects were much higher. However, with Big Data processes, businesses can reduce such costs significantly by enabling faster development and enhancement practices.
Apart from this, Big Data can provide insights into the purchase history and future trends. It helps make accurate predictions for the inventory. For instance, a product manufacturing or retail business can prevent waste and save money by knowing which distributers need which products, the volume of their requirements, the time of regular delivery, and more. It allows fulfilling customers’ demands while minimizing material waste and maximizing ROI.
Big Data is driving web development trends and changing the future of web technology significantly. It is, along with tech advancements that have been increasing over the years, helping businesses to create a robust online presence and get optimal results. However, the right understanding of using Big Data processes and concepts is crucial to stay ahead of the curve.
Toward this, an experienced website application development company can build innovative web applications, which can help you leverage the power of Big Data. As a result, you can implement optimal modification according to market needs and offer compelling, engaging user experience.
web design concept – DepositPhotos