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Sandra Hennessy Articles

Sandra Hennessy has a passion for all things digital and when Sandra set up her new business in 2010 her main objective was to empower businesses to manage their online marketing in-house at an affordable cost. For 12 years Sandra has been providing online marketing services and a suite of online marketing training programmes for training organisations and SME's in Ireland.

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Latest Articles

Marketing

7 Things You Should Include In Your Mobile Website

Sandra Hennessy September 23, 2014

7 Bad SEO Techniques & Thinking That Are Hurting Your Website Position

Sandra Hennessy July 14, 2014

LinkedIn: So Just Who Owns Your Profile?

Sandra Hennessy April 15, 2014

3 Simple Steps To Grow Social Media Fans Organically

Sandra Hennessy March 11, 2014
Marketing

Social Media’s Impact On Recruitment

Sandra Hennessy October 28, 2013
Marketing

Getting Started With Email Marketing? Here Is Your Checklist

Sandra Hennessy August 31, 2013
Marketing

10 Tips To Kick-start Your Small Business Blog

Sandra Hennessy July 1, 2013
Marketing

Writing Your First Internal Social Media Policy? Here’s What You Need To Know

Sandra Hennessy May 20, 2013

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All Articles by Sandra Hennessy

Sandra Hennessy March 29, 2013

Good Bye Search Engine Optimization, Hello User Optimization!

Sandra Hennessy January 11, 2013

How To Deal With A Complaint On Facebook

Sandra Hennessy December 5, 2012

10 Must Do’s For Writing A Website Brief

Sandra Hennessy November 15, 2012

5 Top SEO Tips

Sandra Hennessy October 12, 2012

7 Reasons Why You Should Keep Your Social Media In-House

Sandra Hennessy September 19, 2012

Writing For The Web: Follow These Top 10 Tips

Sandra Hennessy August 21, 2012

The Good The Bad And The Truly Ugly Of Web Design

Sandra Hennessy July 7, 2012

Good Navigation Means Positive Online Experiences For Your Target Audience

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Latest Articles

According to sales lore, Hoover’s door-to-door salesmen in the 1920s were trained to deliberately spill a bag of dirt on the housewife’s living room rug before demonstrating the vacuum — because cleaning up the mess they’d just made reportedly closed the calls that would otherwise have ended at hello

Tweak Your Biz Editorial Team June 25, 2026

When Trader Joe’s founder Joe Coulombe realized in the late 1960s that America was minting a generation of overeducated, underpaid graduates faster than anyone was serving them, he rebuilt his failing 7-Eleven knockoff around private-label wine and unusual groceries — and that bet became a roughly $16 billion grocery model

Tweak Your Biz Editorial Team June 25, 2026
Covered with sheet sofa and floor lamp and packed cardboard boxes in light spacious room of new contemporary house

When IKEA founder Ingvar Kamprad watched a designer unscrew a Lövet table’s legs to fit it into a car in 1956, he turned the workaround into a manufacturing principle — the flat pack cut shipping volume by roughly 80 percent and converted a Swedish mail-order catalog into a $50 billion global retailer over the next six decades

Tweak Your Biz Editorial Team June 25, 2026
Adult voter standing by a ballot box with American flag, symbolizing democracy and election participation.

Patagonia closed its headquarters and all 29 of its U.S. stores on Election Day 2016 and paid every one of its roughly 2,000 employees for the day off — then closed the company for every general election that followed, co-founded a coalition that now spans more than 2,000 employers, and in 2024 moved the closure to early-voting day

Tweak Your Biz Editorial Team June 24, 2026
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