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Niall Devitt Articles

Digital expert, top 10% influencer with over 10 years’ senior management experience - including managing projects and teams, and growing companies in the Irish, international and online marketplaces.
Co-founded one of the largest B2B blogs in the world, helped grow a B2B social media to over 1,000,000 members, created the strategy for one of the most effective SME Facebook pages in the world and have grown 3 business websites (TweakYourBiz.com, BizSugar.com & MyKidsTime.ie) to in excess of a 100,000 unique visitors per month.
Have consulted and worked with both corporate and SME clients on leveraging digital to drive business KPIs. Speaker at industry events, have authored several industry reports on the Digital Economy and appeared in the New York Times, Washington Post, Business Insider and other leading online and offline business publications.
Specialities include: Entrepreneurship Business Development, Start-ups, Business Planning, Management, Training, Leadership, Sales Management, Sales, Sales Process, Coaching, Online Advertising, Blogging, Online Marketing, Social Media Marketing, Digital Marketing, Content Marketing, SEO, Social Media Strategist, Digital Strategy, Social Media ROI, User Generated Content, Social Customer Care.

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Latest Articles

Growth

Failing Magnificently

Niall Devitt January 3, 2015

The Greatest Christmas Commercials Of All Time

Niall Devitt December 14, 2014

10 Social Media Customer Service Tactics You Must Implement

Niall Devitt December 11, 2014

The 10 Types Of Nightmare Bosses

Niall Devitt October 15, 2014
Growth

How We Grew A B2B Blog Into A Business With 100,000+ Unique Visitors Per Month

Niall Devitt April 10, 2014
Marketing

Sorry SlideShare, You Offer The Best ROI And I Was Foolish To Ignore You

Niall Devitt March 6, 2014
Marketing

Content Marketing 101: Tell The Stories Of The Problems You Solve

Niall Devitt February 26, 2014
Business

Hire Through Social Networks, Employees And Partners With InHiro – #TYBspotlight

Niall Devitt January 14, 2014

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All Articles by Niall Devitt

Niall Devitt January 13, 2014

6 Online Marketing Trends You Can No Longer Afford To Ignore In 2014

Niall Devitt September 19, 2013

Report: Social Business | Social Customer Service, Care & Support

Niall Devitt August 6, 2013

Looking For Inspiration For Your LinkedIn Company Page? 5 Examples To Follow

Niall Devitt July 12, 2013

Report: Social Business | Food And Drink Sector

Niall Devitt May 23, 2013

Using Social Media For B2B: The National Software Centre Lead By Example

Niall Devitt May 20, 2013

LinkedIn For Business: 5 Silly Mistakes Users Continue To Make

Niall Devitt April 2, 2013

Answer Customers’ Questions To Create Content Marketing Gold

Niall Devitt March 14, 2013

10 Critical Tactics To Increase Blog Traffic For Your Business

Niall Devitt February 28, 2013

Blogging For Business: The Ultimate Guide

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Latest Articles

Adult voter standing by a ballot box with American flag, symbolizing democracy and election participation.

Patagonia closed its headquarters and all 29 of its U.S. stores on Election Day 2016 and paid every one of its roughly 2,000 employees for the day off — then closed the company for every general election that followed, co-founded a coalition that now spans more than 2,000 employers, and in 2024 moved the closure to early-voting day

Tweak Your Biz Editorial Team June 24, 2026
Retro urban food stand with people serving fast food in sepia tone.

Costco enforces a $1.50 hot dog and soda combo price set in 1985 — when then-CEO Craig Jelinek once suggested raising it, co-founder Jim Sinegal reportedly told him he would personally kill him if the price changed, and the chain absorbs the loss as a customer loyalty cost across more than 900 warehouses worldwide

Tweak Your Biz Editorial Team June 24, 2026
Hand holding vintage Pokemon game cartridges, showcasing nostalgic gaming.

When Nintendo released the Game Boy in April 1989 with a monochrome screen against the color Sega Game Gear and Atari Lynx, designer Gunpei Yokoi argued the lower-resolution display would give players 30 hours of battery life on four AAs versus six hours for competitors — the Game Boy went on to outsell both rivals combined by roughly eight to one

Tweak Your Biz Editorial Team June 24, 2026

In 1982, Johnson & Johnson pulled 31 million bottles of Tylenol from shelves at a cost of $100 million after seven Chicago-area deaths from cyanide-laced capsules — the company’s decision to recall before regulators required it became the template every business school still teaches for crisis response

Tweak Your Biz Editorial Team June 24, 2026
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