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John Twohig Articles

Co-Founder at the Ahain Group. The first blogger to name the MDEC Model. A social business enthusiast and looking to learn something new every day. Which is not difficult to find online. Keen golfer and Munster Rugby supporter.

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Latest Articles

Management

How Should The Word “Social” Feature In The Overall Business Strategy?

John Twohig August 28, 2014

Digital Marketing & Strategy: Cost Or Investment?

John Twohig January 16, 2014

Does Social Business Need A Make Over?

John Twohig December 6, 2013

Social Business, The Digital Business Model?

John Twohig April 9, 2013
Marketing

Social Media Marketing: Is There ROI?

John Twohig March 19, 2013
Growth

Leadership is…”The Man in the Arena”

John Twohig December 19, 2012
Growth

What Motivates Bill Gates? What Influences Provided The Motivation?

John Twohig November 29, 2012
Growth

True Leaders Need Connection, Vulnerability, Courage, Gratitude And Authenticity

John Twohig November 21, 2012

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All Articles by John Twohig

John Twohig November 8, 2012

“Full Effort Is Full Victory” Mahatma Gandhi

John Twohig October 23, 2012

Where Is ALL Marketing Heading? Online, That’s Where

John Twohig October 9, 2012

Mice, Dolphins, Inter-Galactic Highways And Innovation

John Twohig September 22, 2012

Trillions Of Ways Social Technologies Can Help Business Save $$$$$

John Twohig August 29, 2012

What Motivates People in Online Communities to Participate?

John Twohig August 14, 2012

How Can Third Level Institutions Best Leverage Social Business For International Student Recruitment?

John Twohig July 12, 2012

Munster Rugby: The Offline Irish Social Business Model But Can Munster Bring It Online?

John Twohig May 28, 2012

Can Zuckerberg Succeed Where Karl Marx Failed? Social, The Ultimate Disruptive Technology!

John Twohig May 16, 2012

Brandfog Reveals Why Senior Management Needs To Engage Online

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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