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Adam Houlahan Articles

About Adam: He regularly presents specialising in Social Media for small to medium business, & consults to a number of private clients in Australia, North America, the Philippines, Singapore & The Middle East.

His first book Social Media Secret Sauce is available now,

Adam's training course Social Media Mentor 2 Success, is receiving rave reviews world-wide as the most innovative approach to growing a targeted follower base for businesses on a shoe string budget.

Put simply Adam provides SME’s with the tools to take control of their on-line presence, that until now was reserved for companies with big budgets. Passionate about small to medium business & Social Media. He has owned numerous successful companies & held positions as General Manager or CEO of International organisations, giving him hands on experience to understand business from the inside.

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Latest Articles

Marketing

You Don’t Own Your Social Media Profiles, Here’s What To Do About It

Adam Houlahan May 29, 2015

Here’s Why Smart Brands are Embracing Pinterest

Adam Houlahan April 10, 2015

Facebook Changes: Are You Up to Date?

Adam Houlahan March 12, 2015

Turning Visitors Into Customers With Social Media

Adam Houlahan January 6, 2015
Marketing

Twitter: Timing Your Tweets To Get The Best Result

Adam Houlahan December 8, 2014
Marketing

Should You Upgrade To A Premium LinkedIn Account?

Adam Houlahan October 31, 2014
Marketing

Why You Need Instagram When Promoting Online

Adam Houlahan October 3, 2014
Marketing

10 Things You Need To Do To Your Googleplus Account

Adam Houlahan August 22, 2014

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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