Attracting customers isn’t easy. But with personal branding, it’s easier.
- Personal branding builds a relationship between you and your customer.
- It helps you stand ahead in the pack of client-hunting wolves on the internet.
People want to do business with real people, not with companies.
Personal branding builds a relationship with your customers by interacting with them closely. It allows you to create authority and identity while maintaining a close relationship.
Why You Should Develop a Personal Brand
Developing a personal brand opens up lots of career opportunities. Personal branding is setting you apart in an attractive way in the market. It’s about developing something special about you that separates you from others.
Creating a personal brand will give you –
- Recognition in your niche
- More clients
- Networking opportunities
- And more…
If you want to pump up your sale and give your potential customers that feeling of trust and satisfaction with you then personal branding is for you.
If you want to land your dream job and catch sight of your potential boss then personal branding is for you.
If you want to stand out in the market and establish yourself as an expert then personal branding is for you.
Convinced with the perks of it? Come on, I’ll show you how to do it.
5 Ways You Can Use Personal Branding to Attract More customers
Building a personal brand takes time and effort. It needs consistency. While building a personal brand, you need to keep a close eye on the interactions you make with your audience. Every interaction you make will affect on your brand.
In the brand building journey, you will get few chances to correct mistakes. It takes months to build a brand but seconds to destroy it.
So, stay alert on goals, what you do and what you want to achieve.
Let’s get started with the first tip on building your personal brand.
#1. Visual Consistency
Visual consistency is the consistent use of visual design elements such as colors, fonts throughout your marketing materials.
With visual consistency, people can easily recognize you. People will be able to easily differentiate you by your looks.
Here are few tips to help you with visual consistency –
- Create a color and font palette for your designs.
- Keep your design consistent.
- Create a logo and use it in all of your visual content.
Consistency is the key here. If you choose red, purple and white for your designs, stick with it. Don’t go with another set of colors. Changing the look will make your audience confused.
Blogging can be a great way to develop your brand. Writing on your and popular blogs of others will give you recognition. It displays you’re an expert. Blogging makes people believe that you can solve the problem of what you’re writing about.
When you impress with your writing, you establish yourself as an expert and attract people toward you. This is why blogging is so effective these days for lead generation.
Want tips on blogging? Here you go –
- Start your own blog immediately.
- Guest post on blogs where your potential customers stop by.
- Write amazing headlines to grab readers.
- Create fantastic content.
- Write super fast. Tear up your keyboard. Write like an animal (Just joking, that’s unnecessary. :p Write normally the way you write).
- Amaze your readers with your writing.
Solopreneurs, B2B and B2C companies are adopting blogging as a fruitful lead-generation technique. Blogging has been a huge win for them. Start blogging now or you’ll leave a lot on the table. If you don’t have the time or feel unconfident, hire a professional.
#3. Use Your LinkedIn Profile
Most of the LinkedIn users are raw professionals. This makes LinkedIn a sweet spot for client hunting. You won’t find fancy teens or elderly people here. So your work becomes easier.
LinkedIn is considered as an authority site by Google. Your LinkedIn profile comes in the first page when someone searches your name.
LinkedIn also has its publication platform Pulse, which you can use to lift yourself up in front of your targeted audience.
Worrying about LinkedIn? Why? I’m here, aren’t I? Fresh tips for you, served.
- Create a flawless profile.
- Build your network. Join groups and seek opportunities. But remember, give value before you ask.
- Use LinkedIn Pulse to build your audience.
- Deliver valuable content for your network.
Read this post on building a personal brand on LinkedIn.
#4. Stay Active on Social Media
You will stay active on social media to spread yourself, your brand out there. Social media is important to lift up your brand in front of people.
What will you do on social media?
You will introduce yourself to your targeted audience. Attract them and convert them into customers with the help of your lead-generation process.
- Setup a complete profile.
- Keep your name and profile picture the same across all social media channels.
- Post consistently.
- Share valuable and attention-grabbing posts.
- Engage with others.
Want to dig deeper on this? Check out this post by Buffer.
#5. Create a Personal Hub to Showcase Yourself
I’m talking about having a portfolio website. Your website will work as a hub where people will gather to know about you. It will increase your online visibility. There will be your story on what you do, who you are, what you’re capable of, updates from your social media channels, your personal blog and many other things to exhibit yourself.
Your website should have –
- A nice looking and professional headshot.
- About me page.
- Links to your social media channels.
- Ways to connect with you.
- Testimonial page
- My personal recommendation: a personal blog.
There are several ways you can put up your portfolio website.
If you want to skip the hassle of hosting and domains –
If you want to have a professional website with much customization options and professional domain –
Your business is a brand. So, it has a website.
We are talking here about developing YOU as a brand. Then you also should have a website.
It’s good to have a personal website alongside your business website. If you want to enhance your online presence than I would say you should have one.
Wrapping it Up
Many people have used personal branding to grow their business. Neil Patel and Ramit Sethi are two people who are a great example of this. They’ve used it amazingly. Many of us know about them. They’re regularly featured in top-tier publications such as Forbes, Times, Mashable and on many other.
They’ve used it to thrive.
What about you? Are you ready to take it on or already started using it? Share your thoughts in the comments.
Images: ”Author’s Own”
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