YouTube launched a keyword tool in November 2008 for its video
More than 500 hours of video content is uploaded on YouTube every minute from all over the world. So no living person can watch all the videos published on YouTube. That means, creating high-quality video content for your business is just half the battle to using the platform as an effective marketing channel.
Digital marketers and SEO company professionals need to optimize video content so it can reach the target audience. That is why they use keyword research tools made specifically for YouTube to make the video content rank higher on YouTube searches.
You can use one or more of these tools to get strategic insights, crucial data, and current trends of video marketing so you can target your potential customers.
YouTube Analytics
Reviewing YouTube Analytics is a great place to start your keyword research for video content. The ‘reach’ tab will give you information related to your target audience searches for videos on your channel. The YouTube Search report can be useful since it shows the search terms used by viewers to discover your video content.
YouTube search operates the same way as Google search engine. So it tries to show users the videos that are most relevant to their keyword search. It ranks the videos based on certain factors, such as:
- Match between a video’s title and description to a user’s query
- The possibility of viewer engagement according to the search term
It is necessary to have a good understanding of YouTube’s search algorithm to rank your video content higher. You should also take a look at the Suggested Videos report to look at the traffic generated from video suggestions on YouTube.
Google Search Console
Google Search Console is a free tool that you can use to conduct keyword research for YouTube. The tool also allows you to monitor your video’s performance and find ways to optimize them. You can use the data obtained from Google Search Console to achieve the following aspects:
- Optimize your video content based on viewer search queries.
- Submit content URL for crawling so it can appear on Google searches
- Getting alerts to issues that need to be fixed to optimize search ranking
To see the keywords shown in search results, you will have to sign in to your account on Google Search Console. Thereafter, click on ‘Search Results’ under ‘Performance’ to find the relevant keywords. You can change the search by filtering for videos from the available options and choose the date range.
You can discover beneficial keyword information even if it is set to ‘Web’ instead of ‘Video.’ It will show you the keywords the people are using to look for your videos. You can use this information to understand how you can optimize and build your future keyword strategies for video content.
TubeBuddy
TubeBuddy is a free web browser extension and application that you can integrate with your YouTube account. It will provide you the data that can help you rank your videos higher in YouTube and Google search results. You can also use the tool to find high-performing trends and topics so you can create attractive titles.
There are many useful features that you can use in TubeBuddy, such as:
- Automatic translation for video titles and descriptions
- An audit for best practices according to YouTube’s recommendations
- YouTube keyword research tool
TubeBuddy also offers some paid plans starting at $7.20/month that can help you increase the traffic to your YouTube channel. The other paid plans are $15.20/ month and $39.20/month.
VidIQ
VidIQ is a keyword analysis tool that can help you find the best YouTube keywords for your video content. VidIQ has a suite of tools that you can use to learn what your target audience might be searching for on YouTube and other search engines. You can use these factors to create better video content for your target customers.
VidIQ is ideal for the following uses:
- Keyword research for YouTube
- View your average views and subscribers
- Use keyword inspector to find out if a keyword is suitable for your video content
- Look at competitor tags
- Use keyword generator tool to translate keywords
- Automatically complete tags
- Generate templates for keywords
The software offers a free plan that can help new channels to get started. The free plan might be basic but offers certain useful video analytics. VidIQ also offers three paid plans that are $7.50, $39, and $415 per month.
The good thing about YouTube keywords is that you do not have to be an
