Ever since the internet oh so eloquently entered our lives, emails have been the cornerstone of the field. Emails have been here since the very beginning of the internet and are still going strong, which goes to show their resilience and their effectiveness. Doesn’t matter how much we grow to like tweeting, liking, or commenting on social media posts, emails will forever remain our first love. And that is part of the main reason why email marketing campaigns are of so much importance to your brand if you are a budding entrepreneur in this day and age.
Via an email, you get to promote your brand, offer new deals, and brush up on your existing services, and you do all this, without having to do much. So all in all, running a successful email marketing campaign is of paramount importance when it comes to cementing your legacy as a successful brand. But that’s the thing, most people don’t really understand how a successful marketing campaign works in the modern era, and to help you solve the problem, we’re going to tell you about the best ways you can actually create and execute email campaigns for improved marketing. Here we go.
#1. Consent is important
Do you ever feel annoyed when you are working on something important and suddenly out of the blue, an e-mail pops up? Or better yet, imagine you are enjoying a fine dinner at a posh restaurant with a friend or your date, and a marketing professional just comes by, pulls up a chair, sits right next to you and starts telling you about his product and services. Wouldn’t that make you feel infuriated? Of course it would.
Now imagine a scenario where this marketing professional only comes to meet you and tells you about his products and services, just because you asked him to. You wouldn’t feel so infuriated now, would you? That is because now that marketing professional has your permission to promote his brand. That’s how it works in the email marketing campaigns as well, you have to get permission first. The best way to gain permission from a prospective client to send him emails would be to use a “Call-to-action” button on your website.
Sending emails to a client is like trying to get into their house so that you could sit down and talk about how great your brand is, so it makes sense if you get permission first, it is just like knocking on their door.
#2. Think from the customer’s perspective
It doesn’t matter how elegantly your ad is designed, to the customer it looks all the same. And that is because the customer gets bombarded with a whole bunch of advertisements and promotions the entire day, and your content goes in the same imaginary junk box.
Most of the times when you ask for permission from a prospective client to send him emails, he is asking himself a few bunch of questions. Like, what do I get from this deal? Is this guy going to spam me? Will this brand keep filling my inbox with useless emails? Will I get some concession or discounts? Are they going to offer me some unique deals like a go at the beta version of their new product? These are the questions that you need to answer to gain a customer for life, or risk losing business.
#3. Getting in the good graces of the customer
Most of the time, the emails you send, are filtered by the ISPs or the email service that your customer uses, and put in the spam folder. And that is understandable, because even though you sent a mail to someone who willingly gave you his or her email address, they haven’t really added you to their address book.
Getting whitelisted, or in easier language, getting added to their address book is basically the signal that you have been approved by the recipient as a genuine sender or a definite friend. ISPs and email service providers like Hotmail, Yahoo, or Google, will stop putting your mails into the junk box and you will be able to communicate with your clients without any obstacle.
#4. Know your audience
Email marketing isn’t about broadcasting emails out to the entire world. They are about knowing what to send and who to send to. If you are a company that specializes in offering writing services, you will cater to students, not to firefighters. This is why knowing your audience is the key to success. In order to know more about the customers, you can monitor their activities on your website and get to know them.
#5. Using automation
Implementing automation during your email marketing campaigns can add to your business substantially. Take a look at this email marketing software guide and go for the one that you like to get an autoresponder for yourself. Autoresponders not only help you gain new customers but it can also help you keep the ones that you already have. You don’t really have to remember which email to send to which customer, an autoresponder will do it for you and save you from the risk of losing business.
#6. Monitor your strategy
If you wish to run a successful email marketing campaign, you cannot just launch one and expect it to bring you maximum results. You have to constantly keep tabs on it and find out if it even brings you success or not. Because what’s the point of following a strategy when it is not getting you results? If it is not getting you the desired output, find out the chinks in your armor and get rid of them.
#7. Timing is important
One of the greatest strategies for optimizing your marketing campaigns results, is to get your timing right. If you are an e-commerce website, you need to take into account certain holidays and festivals, both local and international, to get the most out of your business. For instance, be it Christmas, Eid, or Hanukkah, if you set up multiple emails for different festivals, this can really add greatly to the positive results brought about by your marketing campaign.