With almost half of the world population using the Internet, digital marketing is definitely the best and the most effective channel you can use to reach out to your potential customers. More and more companies are turning to the option not just to make their brand known to the public but mostly to drive traffic to their website. Thanks to social media marketing, it is much easier today to create high-quality links that help boost your search engine ranking. All in all, for all this to work in your favor, you have to learn about the best social media tool you should use.
The purpose of this post is to look at the essential pillars that guarantee success in digital marketing. Regardless of whether you are using social media or blogging, below are a couple of points you need to consider when implementing your strategy.
- Content marketing
The first and most important pillar of digital marketing is content marketing. Needless to say, the Internet is all about content. People search the internet to find information. How valuable your content is and how easy it is to find will determine your overall online performance.
When it comes to content marketing, the 2013 B2B Content Marketing Trends Reports found that B2B tech marketers attribute content marketing to lead generation. Content is not only useful in promoting your products. By properly positioning your content, you will be able to generate quality leads. The right content will help move potential customers through the stages of the sales cycle without the need for more work in sales.
For many years now, blogging has been found to be the best platform for content marketing. Social media is now the leading channel in content marketing. The goal when it comes to content marketing is to establish yourself as an expert that has the knowledge in the field he covers. Once people trust you, you can go ahead and market your products and services.
You should also use content marketing to build awareness. Your content marketing strategy should also include
- Social media marketing
As of 2015, there were 2.3 billion active users on social media. This simply means that most of your target audiences are on social media. It is your duty to reach out to them. With that in mind, it is hard to succeed in online marketing if you don’t tap into social media. Failing to optimize your content through social media is the worst mistake you can make. You need to have a profile on the leading social media platforms and keep them active.
The social media platform makes it easy for you to share your content, connect with current and potential customers as well as help you create quality links to your website. You need to include a link to your website on your social media profiles. By doing this, social media will help direct traffic to your website. The quality links you end up creating through this method will further boost your ranking on search engines.
- Analytics
Another important pillar that influences the success of digital marketing is analytics. This is where you keep an eye on your strategies to know which one works and which one does not. Needless to say, if you don’t engage in analytics, you will not be able to know which strategy works. You might end up investing too much money on a strategy that will never bear results.
If you are using social media, you need to know which social media tool you should use for the purpose of analytics. It is only with analytics that you will be able to refine your strategies for better results. Make use of all the analytic data you can find before taking any action.
- Mobile marketing
Thanks to modern technology, most of your clients own a Smartphone. They use these devices to browse the Internet and complete everyday transactions. Ignoring mobile marketing is a huge mistake you can make in digital marketing. This is because you will not be able to be where your customers are.
Your first step when it comes to mobile marketing needs to be creating a responsive web design. You want your website to be viewable on both desktops and smartphones. Doing this will actually boost your ranking since Google tends to favor websites with responsive web designs in ranking. Another thing you should do is to invest in web apps. You want to make it easy for your customers to contact you or get information about you. Applications will do this for you.
- Email Marketing
Email is not dead. It is very much alive. You should not skimp on the email component when integrating your marketing campaign. This is more so when looking at the statistics. Experian says that for every dollar you spend, the average ROI in email marketing investment is about $44.25. This is an impressive number. It carries weight since approximately 91% of respondents said they check their email at least once every day. Email marketing gets you where your consumers are.
- Press Release Distribution
Although it is somewhat related to content marketing, this is a pillar worth consider as an independent one. If your company, event or change is newsworthy, you should take some time to write a great press release. Make sure that you craft a great piece then submit it to the right media company that covers your audience. You must also include a link to your website within the content.
When used properly, digital marketing can be very powerful in building brand awareness, gaining traffic, uplifting the image of your brand and increasing conversions. You just need to make calculated decisions when using the strategy. Make sure you understand the rules, facts, and myths of every option you are considering before using it. You also need to identify the right social media tools u should use.
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