May 2, 2019 Last updated May 1st, 2019 207 Reads share

4 Reasons Why Your CRO Takes Long to Optimize

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The user experience on the website can go a long way in a high CRO, Just as the saying goes “the first impression lasts longer”.  You need Conversion Rate Optimisation (CRO) for your landing pages, web design, and search ads. CRO means figuring out what users are looking for when they arrive at your site and then giving that to them. CRO takes many different forms, based on the KPI you’re trying to improve.

Sometimes this involves making your call-to-action more apparent or placing it on a traffic-heavy (but under-optimized) page. At other times this means removing or relocating unnecessarily complicated or time-consuming steps from your conversion funnel, as the added friction can prevent conversion from ever happening.

CRO is very popular for those who want to increase their profits without spending too much on advertising. CRO is time-consuming and may take up quite a bit of resources, but the results are worth it. You need to familiarise yourself with the basic principles if you are to get that visitor to your website to turn into a worthwhile lead and finally paying customers.

There are a number of ways you can increase your conversion rates and these include, writing compelling ads using the relevant keywords for your audience, being relevant in your ads, and having a good landing page, with a prominent call-to-action.

Most websites convert at only a fraction of their true potential: 3.1%, according to a Shop.org study (http://www.shop.org/soro). The reason for this startling statistic is that most websites have not been planned with the conversion needs of target visitors in mind. However certain cons happen to CROs which makes it take longer for conversion rate to take place.

Increase Bounce Rate and Exit Rate

Bounce rate is the percentage amount of people who left after viewing just a single page. Chances of converting such a customer are little or nothing. A single page view of a website is not convincing enough for the viewer to have in-depth knowledge about your website. You have also know the Exit Rate of people on each page of your website. A large exit that occurs on a particular page is a red flag giving indicative than an improvement needs to be done on such a page.

Under-Optimized landing page.

Chances are, if there’s an under-optimized page on your site, your landing page is it. Yet many users’ first impressions are based predominantly on this page. Think about it this way, you may have a pretty design but the information you have is not relevant to your target audience. The result is that anyone who visits your page will quickly exit because they do not find the answers to their questions. You will also find that you’re losing money because your quality score and ad rank will drop, your cost per click will rise, and your cost per action will rise. Any effort on your part to participate in the Google ads auction will come to not because your poor ranking will make it very hard for you to win any spots on Google.

 

For a good landing page, have  a headline  that is relevant and compelling, make sure your copy is precise and directly targets your audience, have a call to action that clearly stands out and is clickable, and make sure that your lead forms capture the relevant information without being too detailed, no one likes to fill out long forms.

 

Not limiting your scope.

Are your Search Engine Optimization efforts up-to-date, accurate, and relevant? Let the information you provide be very precise because, too much information can overwhelm your audience, and no one wants to have to dig through mountains of information to get what they need.

Avoid addressing too many topics and sharpen your focus on the particular issue you’re discussing. If you’re not familiar with SEO, then you’ll find that you’re losing out, make it a priority to sharpen your skill in this. Organize your page so that search engines can quickly get access to the information they need.

When developing your content, do not use language that does not communicate well. Overloading your content with SEO  can be a turn-off and will not achieve the desired impact. Try and use visuals so that it cuts down on the text you have on your page. Visuals break the monotony of reading and make your page look more interesting.

Using the wrong keywords.

Keywords are what help your site to have an increase in page optimization. If you do not get the right keywords, you will attract the wrong people to your website. There is no point of having so many people visiting your web page, and discover that most of them are of no use to you. Placing the most important keyword phrase close to the beginning of the page title is one proven method.  With the right keywords, you will get the right kind of traffic and it will also help you write better copy for your website.

Final thoughts.

To achieve the best out of your website in your marketing endeavors, you need to show that your conversion optimization gives your audience a good user experience thereby encouraging them to become your customers.

One major truth is CRO is not quick, Often, businesses start a CRO campaign with a lot of enthusiasm only to end it after a couple of weeks without results. This is wrong, CRO requires a process, time and a good technique before it materializes into sales.

Conversation Rate Optimization

MICHAEL USIAGWU

MICHAEL USIAGWU

Michael Usiagwu is the CEO of Visible links Pro, a premium  Digital Marketing Agency committed to seeing your brands/company and products gain the right visibility on the search engine. He can be reached via michael@visiblelinkspro.com

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